The Role
The Marketing Executive will develop brand strategies, manage marketing campaigns, analyze market trends, and oversee brand relationships to drive customer engagement and loyalty.
Summary Generated by Built In
- Developing and executing the brand strategy
- Creating and managing brand assets, such as logos, taglines, and marketing materials
- Overseeing the development and execution of marketing campaigns
- Measuring the effectiveness of marketing campaigns
- Managing brand relationships with customers, partners, and the media
- Keeping up with industry trends and best practices
- Analyze market trends and development that may impact offline marketing activities.
- Assess alternate market research channels.
- Conduct research to identify emerging trends of consumers.
- Design, collect and analyze customer satisfaction and feedback.
- Execute activities to communicate business value propositions to customers.
Execute brand campaigns. - Execute customer loyalty plans.
- Forecast emerging market needs.
- Generate creative materials, templates and collaterals.
- Generate customer awareness.
- Implement activities that develop company capabilities to deliver a consistent customer experience.
- Implement brand communication plans.
- Implement brand plans.
- Implement innovation campaigns to drive higher customer retention and loyalty.
- Maintain customer acquisition and retention programs.
- Monitor effectiveness of programs.
- Monitor product quality, design and brand alignment.
- Review effectiveness of brand campaigns.
Requirements
- Bachelor's degree in marketing, business, communications, or a related field
- 2+ years of experience in marketing, preferably in a brand management role
- Strong understanding of consumer behavior
- Strong strategic and creative thinking skills
- Excellent communication and interpersonal skills
- Ability to work independently and as part of a team
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)
Skills Required
- Bachelor's degree in marketing or related field
- 2+ years of experience in marketing
- Strong understanding of consumer behavior
- Strong strategic and creative thinking skills
- Excellent communication and interpersonal skills
- Ability to work independently and in a team
- Proficiency in Microsoft Office Suite
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The Company
What We Do
ILLA is an asset-light, FMCG-focused middle mile delivery logistics company that provides web-enabled freight forwarding solutions and operates a digital trucking and delivery platform to streamline transportation and delivery operations for businesses.
