The Role
Develop and execute data-driven marketing strategies and multichannel campaigns, manage budgets and marketing performance, build a high-performing team, conduct market and competitor research, maintain brand identity, manage media and influencer relationships, support lead generation, and oversee inbound initiatives including webinars, podcasts, and newsletters.
Summary Generated by Built In
Responsibilities:
- Develop and implement a data-driven marketing strategy aligned with the company's overall business objectives.
- Lead the creation and execution of marketing campaigns across various channels (digital, social media, content marketing, PR, etc.).
- Manage the marketing budget and ensure efficient spending across all marketing initiatives.
- Build and manage a high-performing marketing team, fostering a collaborative and results-oriented environment.
- Conduct market research and competitor analysis to identify new opportunities and stay ahead of industry trends.
- Develop and maintain strong relationships with key media partners and influencers.
- Track and measure marketing performance, analyze data, and identify areas for improvement.
- Stay up-to-date on the latest marketing trends and technologies.
- Develop and maintain the company's brand identity and messaging.
- Manage and oversee the development of marketing collateral (website, brochures, social media content, etc.).
- Support the sales team with lead generation and marketing automation initiatives.
- Handling all the inbound efforts and leading initiatives like webinar, podcasts and newsletter
Qualifications:
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field (MBA preferred).
- Proven track record of developing and implementing successful marketing campaigns.
- Strong understanding of digital marketing channels (SEO, SEM, social media, content marketing, etc.).
- Excellent analytical and problem-solving skills.
- Strong communication, interpersonal, and leadership skills.
- Ability to work independently and as part of a team.
- Experience with marketing automation tools is a plus.
- Experience managing a marketing budget is a plus.
Information Security & ISO 27001 Compliance
Security is at the heart of everything we do. In this role, you will be strictly required to uphold our Information Security Management System (ISMS) policies in alignment with ISO/IEC 27001 standards. Responsibilities include safeguarding sensitive asset data, completing mandatory security awareness training, reporting potential security incidents or vulnerabilities immediately, and ensuring that daily operations comply with our rigorous data protection protocols.
Skills Required
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field
- MBA
- Proven track record developing and implementing successful marketing campaigns
- Strong understanding of digital marketing channels, including SEO, SEM, social media, and content marketing
- Excellent analytical and problem-solving skills
- Strong communication, interpersonal, and leadership skills
- Ability to work independently and as part of a team
- Experience with marketing automation tools
- Experience managing a marketing budget
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The Company
What We Do
DataBeat helps enterprises and publishers navigate data analytics and ad technology through advanced analytics, programmatic advertising, and ad-operations support. Its capabilities include big-data engineering, data visualization, and yield optimization, helping clients turn data into actionable, ROI-boosting insights and improve advertising performance. The Princeton-based company provides media, advertising, and analytics solutions across complex, data-driven digital ecosystems for business customers and enterprise teams worldwide.
