The Marketing Executive will be responsible for orchestrating end-to-end marketing architectures, demand generation strategies, and brand positioning frameworks. This specialist role focuses on expanding our market footprint, optimizing multi-channel customer acquisition funnels, and scaling lead generation pipelines for enterprise-tier SaaS and AI-driven technology portfolios.
Key Responsibilities1. Funnel Optimization & Lead Generation
- Formulate, deploy, and govern comprehensive B2B marketing strategies and high-impact campaigns to drive qualified pipeline velocity, brand equity, and commercial growth.
- Own, audit, and optimize the full-funnel lifecycle to capture and nurture high-intent leads specifically for B2B SaaS and advanced AI infrastructure portfolios.
- Align closely with cross-functional Sales, Product, and Business Development verticals to harmonize marketing operations with overarching pipeline and corporate revenue metrics.
2. Multi-Channel Performance Marketing & Analytics
- Strategy, execution, and deep analysis of targeted digital media acquisitions across core professional networks, including LinkedIn Campaign Manager, Google Ads architecture, Facebook Ads, and complex SEO frameworks.
- Systematically monitor cross-channel campaign architectures, parsing analytics data to provide structural optimization recommendations, yield improvement, and elevated return on investment (ROI).
- Leverage market intelligence, demographic behavioral tracking, and aggressive competitor indexing to map shifting industry trends and strategic product positioning.
3. Event Coordination & Vendor Management
- Project manage operational logistics and marketing activations for key corporate events, webinars, specialized executive workshops, and flagship industry conferences.
- Govern operational relations with external agencies, performance vendors, and media partners to guarantee uniform brand governance and execution accuracy.
- Continually diagnose pipeline workflow gaps to refine asset templates, process efficiency, and multi-tiered marketing automation loops.
Requirements
- Minimum of 2+ years of experience within B2B Performance Marketing, Growth Marketing, Lead Generation, or highly adjacent digital marketing roles.
- Prior career background within SaaS, deep tech ecosystems, AI infrastructure, enterprise software applications, or corporate technology solutions is highly preferred.
- Robust command over specialized B2B metrics, including Multi-Touch Attribution, Customer Acquisition Costs (CAC), Lifetime Value (LTV), MQL/SQL conversion funnels, and search-to-lead customer journeys.
- Direct, hands-on infrastructure management and deployment of SEM campaigns primarily via Google Ads (Search/Display/PMax) and LinkedIn Ads to capture high-intent enterprise buyers.
- Proven experience executing technical and content SEO strategies, including keyword mapping, search intent alignment, and driving organic pipeline growth.
- Strong operational mastery of GA4 (Google Analytics 4) tracking, custom event setup, and Google Search Console to analyze user behavior and web performance.
- Elite data-backed analytical skills to manage multiple campaigns under velocity, paired with exceptional bilingual proficiency in English and Thai (professional business standard).
Benefits
- Hybrid Working & Flexible Working Hours
- Group Health Insurance & Annual Health Check-up
- Comprehensive Benefits
- Choose Your Gear: Work on the setup you prefer—Mac or Windows, you pick!
- Grab Credits
- 10+ days of annual leave.
Skills Required
- Minimum of 2+ years experience in B2B Performance Marketing, Growth Marketing, or Lead Generation
- Prior background within SaaS, deep tech, AI infrastructure, or enterprise software
- Expertise with Multi-Touch Attribution, CAC, LTV, MQL/SQL conversion funnels, and search-to-lead journeys
- Hands-on management and deployment of SEM campaigns via Google Ads (Search/Display/Performance Max)
- Experience with LinkedIn Ads and LinkedIn Campaign Manager
- Experience with Facebook Ads (paid social)
- Proven experience executing technical and content SEO strategies, including keyword mapping and intent alignment
- Operational mastery of GA4 (Google Analytics 4), custom event setup, and Google Search Console
- Strong data-driven analytical skills to manage multiple high-velocity campaigns and optimize ROI
- Professional bilingual proficiency in English and Thai
- Experience coordinating events, webinars, and managing external agencies and vendors
What We Do
Data Wow is an expert in data processing and a leader in AI development. With vigorous computer visions and best-in-class solutions supported by our strong Japanese partner, we offer end-to-end tailored solutions across all data stages – data labeling, management, and deployment. We are well-equipped with the capabilities to deploy web/app development, data pipeline and warehouse, data analytics, data security, Artificial Intelligence (AI), and Machine Learning (ML). Examples of our solutions and technologies are full-service data labelling and tools, data engineering, predictive analytics, big data, and tech/AI consultation and training. We leverage our knowledge in an extremely specific domain to address and tackle novel business problems via data-driven systems. We are industry agnostic, and we solve pressing issues for companies of all sizes – from startups to large enterprises. Through our holistic approach, we combine the latest technology with in-depth business understanding to deliver actionable, impactful and measurable values. Interested to learn more or work with us, please visit us via our website https://datawow.io/careers
