About Republic of Work
Republic of Work is Cork's leading innovation hub and coworking space, providing a vibrant, collaborative environment for startups, entrepreneurs, and remote workers. We host a wide range of events, support innovative programs, and offer state-of-the-art facilities to our members. We're looking for a results-driven Marketing Executive to lead our marketing strategy, grow our brand, and engage our community - backed by data at every step.
Role Overview
As Marketing Executive, you'll own the growth and visibility of Republic of Work. This is a hands-on, metrics-led role: you'll develop and execute marketing strategy, manage campaigns across digital and offline channels, and be accountable for measurable outcomes - leads, conversions, member retention, and engagement - not just activity. At least 3 years of proven experience in a marketing role is essential, with hands-on expertise in email marketing, website management, SEO, and HubSpot required from day one.
Key Responsibilities
Marketing Strategy & Performance
Develop and implement marketing plans with clear KPIs tied to lead generation, member acquisition, and retention.
Lead campaigns across digital and offline channels, owning results from planning through to reporting.
Build and maintain regular performance dashboards (traffic, conversion rates, email performance, campaign ROI) and use insights to continually optimise strategy.
Set, track, and report against monthly/quarterly marketing targets.
Digital Marketing, Website & SEO
Manage and optimise the Republic of Work website (Squarespace), owning site structure, content, and user experience to drive conversions.
Own SEO strategy end-to-end - keyword research, on-page optimisation, technical SEO health, and organic traffic growth - with regular reporting on rankings and traffic.
Run email marketing campaigns and automation in HubSpot, including newsletters, nurture sequences, and promotional campaigns, tracking open/click/conversion rates.
Manage paid advertising campaigns (Google Ads, social media ads) with a focus on cost-per-lead and ROI.
Manage social media channels (LinkedIn, Instagram, X, YouTube) with consistent, on-brand, engaging content, tracked against engagement and growth metrics.
Develop blog posts, press releases, and website content aligned with brand voice and SEO goals.
Community Engagement & Events
Drive promotion of community events, workshops, and programs, with clear attendance and engagement targets.
Collaborate with the wider team on campaigns celebrating members and their successes.
Market flagship events and startup-related programs, tracking attendance and lead conversion.
Brand Development
Maintain a cohesive brand identity across all marketing materials and platforms.
Work with photographers and videographers to produce high-quality campaign visuals.
Identify and develop partnership and sponsorship opportunities to extend brand reach.
Requirements
Qualifications
Degree in Marketing, Business, Communications, or related field preferred.
3+ years' proven experience in a similar marketing role, ideally in innovation, coworking, community, startups, or related industries.
Essential Skills
Hands-on experience with email marketing (campaign build, automation, list segmentation, performance tracking).
Hands-on experience with webpage design/management, ideally in Squarespace.
Proven SEO experience - on-page, technical, and content SEO, with the ability to demonstrate past results.
Working proficiency in HubSpot (essential) and Airtable.
Strong analytical skills - comfortable working with Google Analytics/GA4 and campaign data to generate actionable insights and report on ROI.
Exceptional written and verbal communication skills.
Creative flair for content creation (Canva, Adobe Suite, or equivalent).
Strong project management and organisational skills.
Attributes
Passionate about innovation, entrepreneurship, and the startup ecosystem.
A proactive, self-starter who thrives in a fast-paced, dynamic environment, comfortable owning targets and being measured against them.
Collaborative and team-oriented, with the ability to work cross-functionally.
What We Offer
A chance to work in a vibrant, innovative environment in the heart of Cork City.
Competitive salary.
Opportunities for career growth.
Skills Required
- 3+ years proven marketing experience
- Hands-on experience with email marketing (campaigns, automation, segmentation)
- Webpage design/management experience in Squarespace
- Proven SEO experience (on-page, technical, content) with measurable results
- Working proficiency in HubSpot
- Working proficiency in Airtable
- Experience with Google Analytics / GA4 and analytics-driven reporting
- Experience managing paid advertising (Google Ads and social media ads)
- Experience managing social media channels (LinkedIn, Instagram, X, YouTube)
- Content creation skills and tools (Canva, Adobe Suite, or equivalent)
- Exceptional written and verbal communication skills
- Strong project management and organisational skills
- Degree in Marketing, Business, Communications or related field
What We Do
Republic of Work is a premier innovation hub and coworking space located in the heart of Cork City, Ireland. It serves as a thriving startup hub that brings together founders, creatives, and innovators in a dynamic environment. Offering flexible workplace solutions, it provides shared workspaces, private offices, and a community designed to inspire focus, connection, and scaling for businesses of all sizes.
