Marketing Executive - UK & Ireland

Posted 8 Days Ago
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Hiring Remotely in Dublin
Remote
Mid level
Information Technology • Consulting
The Role
Manage regional marketing strategy, support sales activities, create and track marketing campaigns, conduct competitor analysis, organize events, and collaborate with sales teams while ensuring brand representation and adherence to standards.
Summary Generated by Built In

Company Description


We are a 2022 and 2020 Salesforce Innovation Award Winner, and 1 of only 9 Salesforce Product Development Outsourcers (PDOs) worldwide. This ranks us as one of the top Salesforce consulting companies in the market today.

We are a team of highly trained experts that are passionate about the Salesforce ecosystem and helping our clients achieve their digital transformation goals within that ecosystem. We help them achieve these goals by providing a wide range of services such as development, implementation, integration, customization, maintenance, and support.
With 25 years in the market, 16 offices across 12 countries and over 2,000 successful projects deployed we have learned how to create a dynamic and fun working environment all while constantly investing in our teams by providing them professional development and career growth opportunities

Job Description

This is a hands-on marketing position for an experienced marketer to manage the regional marketing strategy. You will be the go-to person for local marketing requests, working closely with regional sales teams to support their sales activities, ensuring everything is properly planned, promoted and executed. You will closely collaborate with the central marketing team: providing briefs and presenting plans so that they can support your activities with necessary marketing materials and resources.

Key activities include:

  • Adopt a Regional Go-to-Market strategy for the local area, ensuring all activities are carried out to a high standard
  • Create, plan, and track various types of marketing campaigns
  • Complete competitor analysis - including global competitor presence in the region as well as local competitors
  • Ensure the VRP brand is represented according to our brand guidelines
  • Work closely with Sales teams to ensure all standards are adhered to - from time to time help in creating localized presentations
  • Act as the main point of contact from marketing for all regional departments
  • Help prepare and set up email campaigns and collaborate with regional lead gens/sales representatives: collect lists / support suitable content and images creation / liaise with marketing email team / track effectiveness / ensure timely follow up by sales team. 
  • Event organization: organize all in person and digital regional events, such as VRP business breakfasts / Partner events / Basecamps / Tradeshows / Webinars: prospect identification/message creation/case study alignment/event booking/multi-channel promotion/registration tracking/pre-during-post event lead gen management/follow up tracking/activity reporting with optimization recommendations.
  • Collaborate with our partners organizing joint events
  • Actively participate in regular marketing team meetings, both All Hands as well as individual task focus groups
  • Maintain professional knowledge of the Salesforce ecosystem, in particular new Salesforce products, marketing messaging, and the Salesforce Partner marketing portal. Ensure you regularly update your knowledge via Trailhead

Qualifications

  • 3+ years’ experience in B2B marketing 
  • Experience in executing multi-channel campaigns
  • Experience in regional/global marketing
  • Proven track record in event organization
  • Marketing planning/execution/tracking exposure
  • Deep understanding of the digital/social media industry 
  • Previous experience with CRM solutions
  • Google Workspace exposure

Additional Information

  • Cooperation on a B2B contract basis
  • A global company with an international environment
  • A challenging position with a renowned and fast-growing player in the Salesforce ecosystem
The Company
San Francisco, California
506 Employees
On-site Workplace
Year Founded: 1998

What We Do

Achieve your Salesforce® ambitions

Do what you do better. We help businesses of all shapes and sizes reach their digital transformation goals, improve customer service and streamline internal processes by maximizing their Salesforce platform.

600+ expert certifications, 350+ clients, 2000+ projects and an average customer satisfaction rating 4.8/5, we deliver best practice solutions quickly & efficiently.

From discovery, design, delivery and support; you can rely on us to seamlessly blend into your team. We understand the complexities of your industry and business size. We deliver across the entire Salesforce platform.

We speak your language and offer fresh ideas to help your projects come to life.

You have access to a team of highly trained employees in 16 offices, split between our core centers of excellence and regional hubs in 12 countries.

We think globally and deliver locally

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