KKday is accelerating the world’s transition to a brand new travel experience. As the largest travel-experience platform in Asia, KKday is committed to integrating and developing a one-stop platform to meet all travellers’ needs.
KKday has curated more than 300,000 unique experiences and activities in over 92 countries and 550 cities around the world. KKday has also stepped into the field of SaaS service (Rezio) and new OMO system (KKday Marketplace) to build up the business ecosystem.
As a Executive in the PR & KOL Marketing department at KKday Hong Kong, your primary responsibility will be to secure projects and establish strong relationships with external parties, with a specific focus on Outbound PR. Leveraging media channels, blogs, Youtube and Key Opinion Leader (KOL) network, you will drive revenue through effective communication and promotion. Candidates with a background in the travel industry and agencies are preferred due to the close collaboration with travel clients.
Key Responsibilities:
Project Acquisition and External Liaison
- Proactively identify and secure PR projects to enhance the company’s visibility.
- Establish and maintain relationships with external parties, including media outlets and influencers.
- Collaborate with various stakeholders to ensure alignment with company objectives.
- Plan and organize marketing and PR activities, including media tours, press events, and promotions
Outbound PR strategy
- Develop and implement outbound PR strategies to promote KKday’s offerings.
- Utilize media channels, blogs, Youtube, and KOL networks to maximize brand exposure.
- Create engaging content that aligns with the company’s messaging and resonates with the target audience.
Revenue Generation
- Drive revenue through effective PR campaigns and media partnerships.
- Collaborate with Sales and Marketing teams to ensure PR efforts contribute to overall business goals.
- Monitor and report on the ROI of PR initiatives.
Close Collaboration with Travel and Lifestyle Clients
- Leverage industry knowledge and contacts to foster close collaboration with travel clients.
- Understand the unique needs of travel clients and tailor PR strategies accordingly.
Media Relations
- Cultivate and maintain relationships with journalists, bloggers, and other media professionals.
- Act as a spokesperson for the company, handling media inquiries and interviews.
- Prepare press materials including write-up, edit press release, and interview scripts in consistency, good quality, and proper tone
- Assist in any ad hoc duties and new project forms as required
Job Requirements:
- Degree holder in Communications / PR / Journalism / Marketing or related disciplines
- 2 years working experience in PR / media relations field; travel, lifestyle, and e-commerce industry preferred
- Proven track record of successfully executing PR campaigns and securing media coverage
- Self-motivated and result-oriented, with good communication skills, cheerful, outgoing, and talkative
- Proficiency in English and Chinese (both Cantonese and Mandarin)
- Have a passion for travel
- Less experience will be considered as a PR Executive
- Immediate availability or within short notice is preferred
Top Skills
What We Do
KKday is a leading mobile-first e-commerce travel platform for local experiences with a strong presence across key Asia-Pacific markets. Our goal is to make travel more accessible, convenient, and safe for everyone.
Since 2014, we’ve pioneered the digitalization of tours, activities, and attractions and brought them to everyone’s fingertips. Now, travelers can search for, discover, and book experiences, anytime, anywhere.
KKday currently hosts over 30,000 products and services in more than 92 countries and 550 cities. Our website and mobile apps are multilingual, supporting both traditional and simplified Chinese, as well as English, Japanese, Korean, and many others.
Our success is built on innovation, a unique product portfolio, and digital-first capability—all made possible by our exceptional people. We’re still growing, so we’re always looking for talents who are passionate about building businesses, developing themselves, and improving consumers’ experiences.
We provide talents with the resources, scale, and autonomy to help run our operation. In KKday, our people have the opportunity to rotate across businesses, accelerate their career path, and make lasting impact on the travel industry in the region.
Visit kkday.com to find out more!
KKday Marketplace
Marketplace is a platform where KKday gathers high-quality travel suppliers from around the world to jointly provide travel services. Consumers can quickly search for various travel products, consult with merchants in real-time, and easily complete their orders. After becoming a Marketplace Merchant, you can easily open a store on the largest travel e-commerce platform in the world and use the platform's resource system to assist in your digital transformation by providing reservation control, product management, cash flow services and more. Just like open a store in a mall, join us right now!
marketplace.kkday.com
