We are a fast-growing B2B SaaS startup. We move fast, love data-driven experiments, and value autonomy. If you are a scrappy, creative, and analytical marketer who thrives in a dynamic startup environment and knows how to turn LinkedIn scrolls into pipeline, we want you on our team!
Role OverviewAs our Marketing Executive, you will own our organic growth engine and social media presence. You aren't just scheduling posts—you’ll be building a community, launching multi-channel campaigns, and driving high-quality leads. This is an on-site role blending creativity with demand generation, perfect for someone with 2+ years of B2B SaaS marketing experience who wants to make a measurable impact and scale their career.
Key Responsibilities1. Social Media & Community ManagementOwn the Channels: Manage, write, and execute the content calendar for our social media channels.
Brand Voice: Translate complex B2B SaaS features into engaging, relatable, and thought-provoking social content.
Engagement: Actively engage with industry influencers, prospects, and customers to build an active, loyal community around our brand.
Content Distribution: Repurpose high-performing content (blogs, whitepapers, case studies) into social snippets, newsletters, and infographics.
Copywriting: Draft compelling copy for emails, landing pages, and marketing collateral that resonates with ideal customer profiles (ICPs).
Campaign Execution: Plan and execute end-to-end inbound marketing campaigns to generate Marketing Qualified Leads (MQLs).
Email Marketing: Set up, test, and optimize email nurture sequences and monthly newsletters using our marketing automation tools.
Webinars & Events: Assist in organizing, promoting, and executing webinars or virtual events to drive pipeline.
Track & Report: Monitor key performance metrics across social channels, email campaigns, and organic traffic (CTR, engagement, conversion rates).
Iterate: Use data to figure out what’s working, what’s not, and pivot quickly.
The Experience: 2-4 years of proven experience in marketing, specifically within the B2B SaaS domain.
Startup DNA: You are comfortable with ambiguity, love wearing multiple hats, and possess a "get stuff done" attitude.
Tech Savvy: Familiarity with marketing tools like HubSpot/Marketo, Google Analytics, Canva, Notion, and social media scheduling platforms (e.g., Buffer, Hootsuite).
Strong Copywriter: You can write clear, concise, and persuasive copy without relying entirely on AI prompts.
Data-Informed: You understand the metrics that actually matter (leads, pipeline) versus just vanity metrics (likes, impressions).
Basic video editing skills for short-form video content (LinkedIn video, YouTube Shorts).
Experience with product-led growth (PLG) marketing strategies.
High Autonomy: We hate micromanagement. You own your projects from day one.
Career Growth: As an early marketing hire, your growth trajectory aligns directly with the company’s scale.
Competitive Compensation
Skills Required
- 2+ years of marketing experience in the B2B SaaS domain
- Experience managing social media channels and content calendars
- Experience with inbound marketing campaigns and lead generation
- Familiarity with HubSpot or Marketo
- Familiarity with Google Analytics
- Familiarity with Canva and Notion
- Familiarity with social media scheduling platforms such as Buffer or Hootsuite
- Strong copywriting skills for emails, landing pages, social content, and marketing collateral
- Ability to analyze marketing metrics, leads, and pipeline
- Comfort with ambiguity, autonomy, and startup environments
- Basic video editing skills for short-form video
- Experience with product-led growth marketing strategies
What We Do
Dextra Labs helps enterprises and growing businesses turn AI opportunities into production-ready systems. As an AI consulting and AI agent development company, we work across LLMs, RAG, AI agents, Agentic AI, NLP, intelligent automation, custom AI applications, and enterprise AI implementation, with a focus on solving real operational and business problems. Alongside AI engineering, Dextra Labs provides technical due diligence services for VC and PE firms, investors, deal aggregators, and M&A teams. We assess technology architecture, code quality, scalability, security, infrastructure, compliance, IP, and other technical risks to provide clear, actionable insight before and after an investment. Learn more about our AI consulting, AI engineering, and Technical Due Diligence capabilities at: https://dextralabs.com/
Why Work With Us
At Dextra Labs, we foster curiosity, ownership, collaboration, and continuous learning. Our teams solve challenging AI and technology problems, share ideas openly, and have room to experiment and grow. We value technical excellence, practical thinking, and teamwork while helping people build meaningful solutions and careers.
