Job Description: Marketing Executive – Freelance
Reporting to: Head of Operations
Location: London – Hybrid / Remote
Contract: Freelance Marketing Executive
Day Rate: £120 per day / 4-5 days per week / immediate start
Role Purpose
We need a creative Marketing Executive to execute our marketing plan.
The role helps shape our brand on LinkedIn, Online Community, email and web, working with the Head of Operations. You will deliver campaigns, grow our digital reach, and drive engagement and commercial opportunities.
You’ll receive weekly and monthly briefs to focus on priority campaigns and content, ensuring clear alignment with our goals.
Who This Role is Suited To
Great for a marketing professional who enjoys a fast-paced, purpose-driven work and creating visual content and stories.
You should be a strong communicator and team player, turning programmes and events into engaging campaigns.
We want someone energetic, proactive, and detail-focused, able to manage priorities and deliver quality work quickly.
Ideal for those skilled at making impactful visuals, engaging audiences online, and helping purpose-led organisations grow.
Key Responsibilities
- Create visual assets, graphics, and short videos for campaigns and events.
- Update website content and produce marketing materials.
- Plan and post content on LinkedIn and Online Commnuity, develop toolkits, and engage with online communities.
- Promote events and webinars, coordinate speaker profiles and follow-up communications.
- Support flagship campaigns, develop assets and messaging, and optimise paid advertising.
- Deliver targeted email campaigns and support partnership communications.
- Track performance, prepare dashboards, and recommend improvements.
- Work with the Head of Operations to improve marketing systems and support the commercial team.
- Ensure all content meets brand guidelines and maintains a professional tone.
Skills & Experience
- Strong visual design and experience in digital marketing, content, or social media.
- Experience with LinkedIn campaigns and email platforms.
- Experience in building an Instagram following.
- Good organisational skills and ability to track performance.
- Passion for purpose-led organisations and storytelling.
- Background in demand generation / business development would be helpful.
- Excellent writing skills are a plus.
Technical Skills
- Canva
- Microsoft PowerPoint
- Hubspot
Personal Attributes
- Team player, creative and proactive.
- Strong attention to detail and brand quality.
- Collaborative and comfortable across teams.
- Self-motivated and able to manage deadlines.
- Enjoys building communities and helping impactful organisations grow.
Skills Required
- Strong visual design skills
- Experience in digital marketing or social media
- Experience with LinkedIn campaigns
- Experience with email platforms
- Organisational skills
- Background in demand generation or business development
- Excellent writing skills
What We Do
LGBT Great is an LGBT+ membership community for the financial services industry that provides insights, visibility, and outreach initiatives to help organizations attract, retain, and nurture LGBTQ+ talent.
