Marketing Enablement Program Manager

Posted 8 Days Ago
3 Locations
In-Office
85K-115K Annually
Senior level
Events
We help brands own every moment.
The Role
The Marketing Enablement Program Manager will lead tools and initiatives to enhance brand visibility, support sales enablement, and manage field marketing programs. Responsibilities include developing sales collateral, collaborating across teams, managing event lifecycle, and tracking program effectiveness to drive pipeline growth.
Summary Generated by Built In

Who We Are

We’re an experiential marketing agency that specializes in creating dynamic brand experiences that make an impact. We believe these experiences are important moments that can happen anywhere — onsite at an event, online, on a billboard, or across any other channel of a campaign. Audiences are overwhelmed with brands competing for their attention, so it takes true expertise to break through and turn those moments into experiences. That’s where we come in.


As an employee-owned agency, we’re fueled by curiosity, creativity, and a drive to help brands break through in meaningful, memorable ways. We believe in being great, doing good, and having fun while delivering bold, results-driven, award-winning work. With offices in the SF Bay Area, New York, and Chicago, our client partners include some of the most recognizable brands in the world. More than just vendors, we’re strategic allies and production-born experts who help brands own every moment — wherever they take place.

The Role

We are looking to hire a Marketing Enablement Program Manager to lead the tools, programs, and initiatives that elevate Invision’s brand and empower our client-facing teams to win. In this role, you’ll translate Invision’s experiential expertise into compelling sales enablement resources, field marketing programs, and sponsorship activations that support pipeline growth and long-term relationships.

Reporting to the SVP, Brand and Marketing, you’ll partner closely with Sales, Business Development, Creative, Design, Digital, and Integrated Campaigns teams to ensure enablement efforts are strategic, cohesive, and delivered with consistency and impact. This is an opportunity for someone who blends strategic thinking, strong storytelling, and operational excellence - and who enjoys building programs that help teams show up confidently in the market.


Key Responsibilities

  • Manage the case study pipeline from story development and writing through creative execution and stakeholder approvals
  • Develop compelling sales collateral such as capabilities decks, one-sheets, and infographics
  • Create and maintain sales plays, nurture campaigns, and follow-up sequences to support pipeline growth
  • Partner with Business Development and Client Success to ensure enablement materials align with go-to-market strategies and priority industries
  • Manage the full lifecycle of field marketing initiatives, including planning, execution, and post-event follow-up
  • Collaborate with Creative, Strategy, Design, and Digital teams to ensure all materials reflect Invision’s brand voice and positioning
  • Communicate regularly with Sales and Business Development teams about new tools, programs, and updates
  • Help maintain content organization systems (e.g., SharePoint, Canto) to ensure accessibility and version control
  • Partner with SVP, Brand and Marketing and SVP, Growth & Partnerships, and SVP, Integrated Campaigns to plan and execute field marketing programs such as client roundtables, workshops, and sponsorship activations to fuel pipeline acceleration
  • Oversee sponsored webinars and related content development
  • Serve as key liaison with relevant external partners and vendors to ensure timely and effective delivery
  • Manage the full event lifecycle (pre-event planning, on-site activation, and post-event follow-up) in partnership with internal production to ensure engagement, data capture, and ROI measurement
  • Develop and track metrics to measure the effectiveness of enablement and field marketing efforts, including engagement and pipeline impact
  • Collaborate with creative and content teams to deliver compelling pre-event promotions and post-event nurture content that extend audience engagement
  • Continuously refine sponsorship and event strategy based on insights and results, driving scalable best practices across programs
  • Create structured post-event reporting and share key takeaways and opportunities with leadership and sales to inform future marketing strategies
  • Collaborate with the Senior Marketing Specialist on deliverables for awards (e.g., case studies and sizzles) for brand oversight and ensuring consistency
  • Drive timelines, manage cross-functional stakeholders, and ensure projects are delivered on schedule and at a high standard

What Success Looks Like

  • Sales and Business Development teams feel equipped with clear, compelling tools that support confident client conversations
  • Enablement materials are consistently on-brand, relevant, and easy to access
  • Field marketing and sponsorship programs contribute measurable impact to pipeline and brand visibility
  • Cross-functional partners trust you to bring clarity, momentum, and follow-through to complex initiatives
  • Programs evolve over time based on insights, performance, and business priorities

You'll Thrive If You...

  • Have a strong track record of building and managing enablement or field marketing programs
  • Are an excellent writer and editor with a clear, engaging storytelling style
  • Enjoy collaborating across teams and aligning diverse stakeholders
  • Are highly organized and comfortable managing multiple initiatives at once
  • Bring experience with project management, CRM, or marketing automation tools
  • Are curious about AI-enabled tools and enjoy using them to improve efficiency and quality
  • Take pride in delivering polished, thoughtful work that drives real business impact

At Invision, this role isn’t about checking boxes. It’s about creating momentum - for our clients, our teams, and the agency as a whole.


Additional Details

  • Experience: Minimum of 5–8 years of experience in B2B marketing, sales enablement, or communications. Agency and/or experiential marketing experience is preferred.
  • Travel: Minimal travel may be required. All business travel is reimbursed in accordance with federal and state guidelines.

Compensation & Benefits

For this role, we offer a base salary range of $85,000 - $115,000. Individual total compensation will vary based on factors such as qualifications, experience, skill level, competencies, and work location. Please note that the base pay range is a guideline, and actual offers may differ to account for internal equity and market conditions.


In addition to base pay, Invision provides a comprehensive package that includes multiple medical, dental, and vision plan options, flexible spending accounts, a 401(k) plan with company match, company-paid life and disability insurance, and profit-sharing opportunities. As an employee-owned company, eligible employees may also have the opportunity to share in Invision’s long-term success through discretionary ESOP allocations. We support work-life balance and wellbeing with generous paid time off, 12 annual company holidays plus a year-end office closure, a milestone recognition program, and a Family Leave Perks Program to support employees and their loved ones during life’s most important moments.


Inclusion at Invision

At Invision, we believe that diverse perspectives drive stronger outcomes. We’re committed to fostering an environment where everyone feels valued, respected, and empowered to contribute. We never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status. All information will be kept confidential according to EEO guidelines.


About This Job Description

The above statements are meant to describe the general routine nature of work performed by people being assigned to this classification.  This should not be construed as a contract or an all-inclusive list of job requirements.  Invision management reserves the right to alter the job description and/or position classification based upon business necessity and company profitability.


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The Company
HQ: Walnut Creek, CA
248 Employees
Year Founded: 1991

What We Do

We’re an experiential marketing agency that specializes in creating dynamic brand experiences that make an impact, and we believe these experiences are important moments that can happen anywhere — whether onsite at an event, online, at the top of a billboard or in any other channel of a campaign.

Audiences are overwhelmed with other brands competing for their attention, so it takes a true expert to break through and make those moments an experience. That’s where we come in… employee-owners with a diverse skillset and history of doing darn-good, results-driven, award-winning work.

With offices in SF Bay Area, New York and Chicago, our client partners include some of the most recognizable brands in the world such as Dell Technologies, Genentech, Snowflake, Atlassian, Grammarly, Square Enix, Siemens – and more. We help brands own every moment, wherever they take place.

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