Marketing Director

Description

Adams Brown specializes in serving clients in industries including construction and real estate, healthcare, agriculture, manufacturing, professional services, closely held business, local government and not-for-profit. In addition, we offer holistic tax, accounting, payroll, audit, financial advisory, business valuation, technology, wealth management and trust services to clients throughout the nation. With office locations throughout the Central U.S., we serve a diverse range of clients with tailored solutions to help them reach their financial goals. Visit our website to see current office locations.

Position Summary

Adams Brown is seeking an experienced Marketing Director to lead the firm’s marketing strategy, team and day-to-day priorities. This is an important leadership role focused on helping the firm grow strategically across key industries, services and markets.

The right person for this role is a practical, growth-minded marketing leader who can see the big picture and still understand the details. They should be comfortable working with firm leadership, guiding Marketing Growth Managers, managing a team and helping the firm focus its marketing efforts on the industries, services and markets with the strongest opportunity.

The Marketing Director will bring structure, direction and accountability to the firm’s marketing efforts while helping align marketing initiatives with firmwide business goals. This role works closely with partners, niche leaders and executive leadership to prioritize opportunities, support business development efforts and strengthen the firm’s overall marketing effectiveness.

This role can be located in any of our office locations, to see office locations please visit https://www.adamsbrowncpa.com/about/locations/.

FLSA Status: Exempt

Requirements

Key Responsibilities

Strategic Marketing Leadership

• Lead the development and execution of Adams Brown’s marketing strategy and annual growth initiatives
• Partner with executive leadership, partners and niche leaders to align marketing priorities with firm growth goals
• Help identify which industries, services and geographic markets offer the strongest growth opportunities
• Establish KPIs and reporting processes to measure marketing effectiveness and recommend strategic adjustments
• Oversee the marketing and business development budget, ensuring strong resource allocation and ROI
• Participate in leadership discussions related to firm growth, market opportunities and marketing priorities
• Bring strategic recommendations to leadership, not simply execute requests

This person will help answer questions such as:

• Where should the firm focus its marketing time and budget?
• Which industries and services have the strongest growth opportunities?
• What campaigns, events and digital efforts will best support firm goals?
• What should marketing stop doing, start doing or improve?

Marketing Planning & Team Leadership

• Lead and mentor the marketing team, fostering accountability, collaboration and continuous improvement
• Provide leadership and direction to Marketing Growth Managers and support consistent planning processes across the firm
• Create a standardized framework for industry and service-line marketing plans
• Review marketing plans to ensure they are focused, measurable and aligned with firm strategy
• Work closely with Marketing Growth Managers, niche leaders and partners to develop and execute growth-focused marketing plans
• Build strong cross-functional relationships across marketing, business development and client-serving teams
• Help prioritize marketing resources based on firm goals, market opportunities and team capacity

Marketing Strategy & Execution

• Oversee the firm’s digital marketing strategy, including website management, SEO and conversion optimization
• Ensure effective use of CRM, marketing automation and analytics platforms to support reporting and campaign execution
• Support content and campaign initiatives that align with firm growth priorities and business development efforts
• Guide marketing messaging and positioning to support targeted industries, services and growth initiatives
• Oversee campaign planning and execution across digital, email, events and other marketing channels
• Evaluate marketing performance and recommend improvements based on data and results

Sales Enablement & Business Development Support

• Own and optimize the firm’s client, prospect and referral databases
• Lead the pipeline management process and support winning proposal development
• Collaborate with practitioners and firm leaders to equip teams with messaging, materials and tools that support growth efforts
• Help improve lead tracking, reporting and follow-up processes across the firm
• Support business development initiatives through strategic marketing planning and coordination

Qualifications

• Bachelor’s degree in Marketing, Communications, Business or related field preferred
• 10+ years of progressive marketing leadership experience, preferably in professional services or B2B environments
• Experience leading strategic marketing planning and growth initiatives
• Strong leadership and team management skills
• Ability to work effectively with executives, partners and cross-functional teams
• Strong understanding of digital marketing, CRM systems, analytics and marketing automation tools
• Excellent communication, organizational and project management skills
• Data-driven mindset with the ability to translate insights into action

Success in This Role

Successful candidates will:

• Bring clarity and focus to the firm’s marketing priorities
• Help align marketing investments with measurable growth opportunities
• Improve consistency and accountability across marketing planning and execution
• Strengthen collaboration between marketing, leadership and business development teams
• Help marketing become a stronger driver of firm growth

Working Conditions

AdamsBrown, LLC promotes a flexible work environment with a deep commitment to technology and modern work arrangements. Our offices are open from 8:00 a.m. – 5:00 p.m. Monday through Friday during tax season and offices close at noon on Fridays outside of tax season. We are closed on major holidays, offer substantial paid-time-off, a comprehensive benefit package, competitive pay structure, and a culture of growth, clarity, and respect. Additional hours are required. There may be occasional overnight travel out-of-town.

AdamsBrown, LLC., is an equal opportunity employer.