The Role
The Marketing Director will lead brand strategy, demand generation, and community efforts, establishing Cadre as a premium AI transformation firm and executing various marketing initiatives.
Summary Generated by Built In
Director ofMarketing
About Cadre AI
The Role
What You’ll Do
Define the Brand and Own Positioning
Drive Thought Leadership and Content
Own PR and Media Strategy
Build Demand Generation and Inbound Pipeline
Execute Events, Webinars, and Experiences
Lead SDx Brand and Community Marketing
Own the Website and Digital Ecosystem
Enable Sales and Go-to-Market Execution
Support Executive Brand and Thought Leadership
Measure, Report, and Improve
Who You Are
What Sets You Apart
Why Cadre AI
San Diego, CA · In-Person · Full-Time
Cadre AI is an AI strategy and integration firm that builds production AI systems for B2B companies in private equity, wholesale lending, real estate, and SaaS. We don’t build decks about what AI could do. We ship systems that move revenue, compress costs, and automate the work that used to take entire teams.
The Director of Marketing will build and lead the marketing function that establishes Cadre as the most trusted and recognized AI transformation firm in the country. This is not a support role. You own brand strategy, thought leadership, demand generation, and community—and you work directly with our executive team to shape how the market understands AI implementation.
You will build a premium brand that mid-market operators and enterprise leaders immediately recognize as the gold standard for AI integration. You’ll drive both top-of-funnel awareness and qualified inbound pipeline through compelling content, strategic partnerships, high-impact events, and a world-class digital presence.
You set the vision and you do the work. If you want to lead marketing for the defining firm in the AI transformation space, this is it.
- Define and evolve Cadre’s brand identity as the premium leader in AI transformation
- Own messaging frameworks across audiences and verticals—Private Equity, Lending, B2B Services, and beyond
- Position Cadre as the firm that actually delivers on AI transformation, not just talks about it
- Own end-to-end content strategy across LinkedIn, Instagram, newsletters, long-form content, and video
- Translate Cadre’s frameworks, client wins, and executive insights into high-impact content that moves the market
- Position Cadre executives as the go-to voices in AI transformation
- Manage relationships with designers, videographers, and external creators to execute at a high standard
- Own Cadre’s PR strategy and media relationships
- Secure coverage, speaking opportunities, and thought leadership placements in the publications and venues that matter to our buyers
- Build conversion funnels that turn awareness into qualified pipeline
- Develop high-value lead magnets—AI readiness playbooks, frameworks, executive guides—that attract the right buyers
- Own email marketing, nurture campaigns, and SEO strategy
- Drive measurable inbound leads and pipeline contribution with clear reporting on what’s working
- Plan and execute monthly AI webinars, executive roundtables, and industry events
- Manage end-to-end event execution: topic selection, promotion, creative assets, and ROI tracking
- Ensure events drive real business outcomes—pipeline and relationships—not just attendance
- Cadre operates SDx, a premium community for AI builders and leaders. You will own brand marketing and community strategy for SDx
- Lead sponsorship development and partner engagement to grow SDx’s reach and value
- Build SDx into a recognized brand that drives value for members and strengthens Cadre’s market position
- Own Cadre’s website and digital properties, including the SDx site
- Lead website strategy, UX, messaging, and conversion optimization
- Maintain landing pages, case studies, and lead capture mechanisms that convert
- Own all marketing and sales collateral: capabilities deck, service decks, industry playbooks, and case studies
- Collaborate closely with sales and strategy leadership to align messaging and positioning across every touchpoint
- Ensure all assets are brand-consistent, persuasive, and built to convert
- Support the leadership team in building personal executive brands that extend Cadre’s reach and credibility
- Develop content frameworks and manage ghostwriting for executive thought leadership across LinkedIn and beyond
- Turn executive thinking into top-of-funnel content that attracts the right buyers and partners
- Own marketing reporting across leads, pipeline, funnel conversion, social engagement, newsletter performance, events, and website metrics
- Build dashboards and use data to refine strategy, cut what isn’t working, and double down on what is
- 7+ years in B2B marketing, brand marketing, or demand generation—professional services, consulting, or high-growth tech preferred
- Proven ability to build or scale a brand to market leadership, not just maintain one
- Strong strategic thinker who also executes—you set the vision and then do the work yourself
- Exceptional writer and storyteller with the ability to communicate to executive audiences clearly and compellingly
- Experienced with marketing technology: HubSpot, Webflow, LinkedIn Campaign Manager, Google Analytics, and SEO tools
- Strong project management skills with the ability to manage agencies, freelancers, and competing priorities without dropping the ball
- Entrepreneurial mindset—you thrive in ambiguity, move fast, and build structure where there isn’t any
- Fluent with AI tools (Claude, ChatGPT, and others) as part of your daily workflow, not just curious about them
- You’ve built a marketing function from scratch—not just inherited one. You know what it takes to go from zero to recognized brand.
- Track record of driving measurable pipeline contribution from content and inbound—you can point to specific numbers
- Experience marketing AI, technology, or professional services to senior operators and executives
- You’ve built and managed a community or membership brand—understanding that audience trust is earned, not bought
- You write well enough that executives want you to help them find their voice
- Real ownership. You build the marketing function from the ground up. No inherited playbooks, no committee approvals. You own the strategy and the execution.
- Category-defining moment. AI transformation is the most important shift in business operations in a generation. You’ll be shaping how the market understands it.
- AI-native culture. We don’t just build AI for clients. We use it to run our own operations. You’ll work with people who are as obsessed with the tools as you are.
- Access to the frontier. Through partnerships with Anthropic, OpenAI, and YC, you’ll be among the first to experiment with new models and capabilities.
- Upside. We’re bootstrapped, profitable, and growing fast. Early team members share in the success they help create.
- No bureaucracy. Small pods. Clear accountability. The best idea wins, regardless of who says it.
Cadre AI is building the future of how companies adopt and operate AI. We believe the best brands come from people who understand both the market and the mission. If that’s how you think, we want to talk.
CompensationThe base pay range for this role is $90,000 – $115,000 per year.
Skills Required
- 7+ years in B2B marketing, brand marketing, or demand generation
- Proven ability to build or scale a brand
- Exceptional writer and storyteller
- Strong project management skills
- Fluent with AI tools
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The Company
What We Do
Cadre is an AI strategy and integration firm focused on helping organizations unlock the power of AI to drive measurable business results that grow revenue, increase EBITDA, and unlock scalability. We implement best-in-class AI tools and technologies to AI-Enable your business and create a lasting competitive advantage. Our combination of entrepreneurial experience, strong operational understanding and technical AI expertise enables us to help our clients integrate cutting-edge AI technologies to drive efficiency, productivity, and growth. As a team we take an “ownership mindset” to our clients business, asking ourselves “what moves would I make if this was my business” and are committed to transforming your company into a “future-proof” organizations by leveraging the power of AI to achieve operational excellence and enhanced profitability and putting you ahead of your competitors and industry.
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