Marketing Director

Job title: Director of Marketing

Location: Boston, Massachusetts

Onsite position

About Caldwell: We are a fast-growing global law firm, with offices in Boston, Los Angeles, London, and Tokyo. We specialize in a broad range of practice areas including corporate law, mergers and acquisitions, private equity, venture capital, intellectual property, complex commercial litigation, antitrust, securities, regulatory compliance, and strategic advisory services. Our attorneys advise clients across diverse industries such as technology, life sciences, healthcare, financial services, fintech, consumer goods, energy, aerospace, media and entertainment, and several emerging growth sectors.

Role Summary: As the Director of Marketing at Caldwell, you will be the architect of our firm’s global structure for branding, market growth, and new client acquisition. This role is designed for a “hands-on” strategic builder who can develop innovative ways to connect companies and individuals with Caldwell’s services to achieve their business objectives, drive law firm revenue, and enhance the firm’s brand worldwide. You will lead the transition from traditional marketing to a high-impact business development engine.

Job Description: Your responsibilities will include, but are not limited to:

• Strategic Branding & Communications: Managing the firm’s external and internal communications, across all online marking channels, social media platforms, and spearheading media relations to develop our brand profile in growth markets.
• Client Acquisition & Revenue Growth: Identifying and executing strategic marketing priorities that directly impact the firm’s bottom line, including maintaining a pipeline of new business opportunities.
• Business Development Strategy: Partnering with Global Partners to develop and execute individual practice development plans, attending practice group meetings, and helping partners convert leads into clients.
• Campaign & CRM Management: Leading the execution of marketing initiatives using HubSpot or similar CRM platforms for lead generation and data-driven optimization of campaigns for ROI tracking, customer conversion.
• Event & Profile Management: Identifying and managing major industry sponsorships, speaking engagements, surveys, and award submissions; coordinating high-level client events and global conferences.
• Content creation & Pitch Strategy: Overseeing the creation of sophisticated pitch decks, heat maps, and promotional materials; coordinating with Partners and Attorneys to follow up on inquiries from the company website.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in business development or marketing, preferably within a law firm or professional services environment
• 5+ years in media relations, campaign and CRM management experience
• High level of proficiency in data analysis, market intelligence tools, and CRM platforms (e.g., HubSpot, NetSuite).

Desired Attributes & Skills:

• Demonstrated ability to build marketing structures, brand assets, social media conversion, and digital brand value chain from the ground up in a fast-paced, global environment.
• Excellent interpersonal and presentation skills, with the ability to influence partners and stakeholders across different time zones.
• Strong project management skills with the ability to run multiple strategic initiatives simultaneously.
• Commercially minded and solutions-oriented approach to branding and client outreach.

What We Offer:

• Competitive compensation tailored to experience and regional market benchmarks.
• Comprehensive suite of employee benefits and medical plan options that start on day one
• Structured career growth and the opportunity to lead the marketing function for a truly global platform.
• A firm culture focused on innovation, mentorship, and endless growth made possible by our global presence.