Marketing Director

Our client is the fastest growing company in the EV charging sector. It is backed by a large institutional fund committed to deploying infrastructure capital over the long-term. This, combined with the blue-chip talent the company has already attracted from the EV sector has enabled it to create a competitive advantage as it increasingly focuses on and wins large enterprise accounts. The company prides itself in being a high-performance environment which combines a focus on excellence in execution with fierce collaboration and a commitment to collegiality. The company is seeking an ambitious and strategic Marketing Director, who has an ability to target marketing vehicles, solve complex problems and has a demonstrated history of successful marketing strategy and implementation. This person will be responsible for building a sophisticated, highly targeted marketing engine that continues to position the business as a leader in the EV charging space.

This is an in-person role based in Santa Monica (Los Angeles), CA.

Responsibilities:

•  Develop and execute a high-impact marketing strategy precisely focused on acquisition of ~1,000 key enterprise-level accounts across multifamily real estate, hospitality, parking, and other verticals
•  Own and evolve the company’s visual identity, tone of voice, and core messaging across all platforms
•  Collaborate with cross-functional teams to create and implement effective marketing campaigns that will drive leads and meet business objectives
•  Oversee collateral creation, website design and management, and sales material customization, with an eye towards incorporating sales strategy into ongoing messaging
•  Ensure strong presence for the company at several trade shows each year; curating messaging, physical presence, and speaking opportunities for key executives
•  Manage relationships with external design teams to ensure brand alignment and delivery, while managing to a reasonable marketing budget
•  Set goals and KPIs for marketing initiatives; leveraging data and feedback to continuously refine targeting, messaging, and performance
•  Oversee market research collection, analyzing insights and using data to create both short and long-term forecasts and reports
•  Stay up-to-date with the marketing landscape and competition, changing and adapting the overall strategy in accordance with relevant external factors

Qualifications:

•  Bachelor’s degree, required; MBA or advanced degree, a plus
•  10+ years of experience in marketing, brand, and communications strategy – B2B targeting enterprise clients is far more important than consumer marketing
•  Management consulting background is a plus
•  Experience working with high-growth companies, a big plus
•  Exceptional written, verbal, and visual communication skills
•  Track record of owning and executing complex projects independently
•  Ability to use data to gather insights and make decisions through creative problem-solving

Compensation: Targeting a base salary of $165-200k, plus additional upside compensation.