World is a network of real humans, built on privacy-preserving proof-of-human technology, and powered by a globally inclusive financial network that enables the free flow of digital assets for all. It is built to connect, empower, and be owned by everyone.
This opportunity will be with Tools for HumanityAbout the Opportunity:
As the Director of Marketing for Tools for Humanity, you will be a key leader responsible for helping to develop and execute marketing strategies and executions that drive awareness, positive brand sentiment, and growth around the world for the World Network. This role involves leading research and insights around our audience and growth opportunities, developing go to market brand and growth strategies and campaigns, collaborating with cross-functional teams, working with agencies on regional campaigns, and helping to ensure the alignment of marketing efforts with the global objectives for the World.
Responsibilities:
- Marketing Strategy: Help evolve and execute a comprehensive global marketing strategy that aligns the World vision with the work we bring to market. Define target markets, audience segments, and key performance indicators (KPIs) for key regions and product launches.
- Market Expansion: Develop strategies to enter new markets effectively. Adapt marketing campaigns to cater to local cultural insights, market dynamics, and policy and regulatory dynamics.
- Leadership and Collaboration: Help foster a culture of innovation, creativity, collaboration, and high performance. Lead and collaborate effectively within the integrated marketing and comms team, regional market operating teams, and other departments to maintain consistency in messaging and branding, and help elevate both. Assess hiring needs and help in the recruiting/hiring process.
- Brand Management: Help maintain and enhance the organization's global brand identity, ensuring it resonates with diverse cultural and linguistic backgrounds.
- Product Marketing: Collaborate closely with cross-functional teams to develop and execute global product marketing strategies. Ensure consistent and effective product positioning, messaging, and promotion across all markets.
- Digital Marketing: Oversee global digital marketing efforts, including SEO, SEM, and online advertising campaigns. Monitor and analyze the performance of global digital marketing initiatives and optimize them for maximum ROI.
- Analytics and Reporting: Utilize analytics tools to measure the performance of global marketing initiatives when possible. Make data-driven decisions to optimize marketing efforts and report on key metrics.
- Budget Management: Manage budgets efficiently, allocating resources effectively for maximum impact while ensuring compliance with financial guidelines.
- Partnerships and Agency Management: Help identify global partnerships, collaborations, and marketing opportunities. Help manage relationships with global marketing agencies and vendors, ensuring delivery of creatively impactful work, services and impact on the business.
About You:
Extensive experience in marketing leadership roles with a global focus. In-depth understanding of international markets, curiosity around cultural nuances, and global business practices. Strong strategic thinking and problem-solving. Exceptional communication skills to effectively collaborate with diverse teams and regions. Creative thinking and innovation to develop effective global marketing strategies and campaigns.
Qualifications:
- Extensive experience in marketing leadership roles with an emphasis on growth.
- In-depth understanding of international markets, curiosity around cultural nuances, and global business practices.
- Strong strategic thinking and problem-solving.
- Exceptional communication skills to effectively collaborate with diverse teams and regions.
- Creative thinking and innovation to develop effective global marketing strategies and campaigns.
Skills:
- Research and insights around audience, products, and partnerships
- Strategic global marketing planning (brand, growth, channel strategy, etc) and execution
- Digital marketing expertise with a global perspective
- Cross-cultural communication and adaptation
- Data analysis and reporting for global initiatives
- Budget management with a global scope
- Product marketing on an international scale
- Vendor and agency management
- Global collaboration
What we offer:
- An open and collaborative office space in downtown SF
- Unlimited PTO
- Monthly Phone Reimbursement or a company device
- Daily DoorDash credit for in-office meals
- Top-tier medical, dental, vision insurance
- 401k + employer match program
The reasonably estimated salary for this role at TFH in San Francisco ranges from $190,000 - $230,000, plus a competitive long term incentive package, and may include variable compensation. Actual compensation is based on factors such as the candidate's skills, qualifications, and experience. In addition, TFH offers a wide range of best in class, comprehensive and inclusive employee benefits for this role including healthcare, dental, vision and mental health benefits, a 401(k) plan and match, life insurance, flexible time off, commuter benefits, professional development stipend and much more!
What We Do
Worldcoin is a new, decentralized global currency that will be distributed fairly to as many people as possible. Worldcoin will launch by giving a free share to everyone on Earth. We believe that this is an essential step to accelerate the transition towards a more inclusive global economy, providing new ways for everyone to share future prosperity.
