Marketing Director

| US +80 more | Remote
Employer Provided Salary: 93,000-130,000 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.
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Job Title
Marketing Director
Job Description
I. Job Summary | Major goals
Bizrate Insights is seeking a Marketing Director to champion our marketing efforts, with a primary focus on building and converting organic traffic. The ideal candidate will be an expert in iterating and implementing comprehensive content strategies, managing social media channels, public relations, and SEO. This is a hands-on role that requires a blend of creativity, analytical skills, and a deep understanding of digital marketing trends and consumer behavior. SaaS experience is preferred; ecommerce industry knowledge is required.
II. Essential Job Functions | Accountabilities, Actions and Expected Measurable Results

  • Marketing Strategy - Design, implement, and iterate on comprehensive marketing strategies that showcase Bizrate Insights' first-party ecommerce data and insights.
  • Content Strategy - Work with the VP of Marketing to implement a data-first content strategy that increases traffic, generates qualified leads, and powers MQL lead pipelines for product-led growth (PLG) conversion and sales outreach.
  • Messaging - Review and edit all collateral to ensure the team is aligned and clearly communicating our value proposition to attract prospects and retain current clients.
  • Social Media - Oversee the company's social media profiles and presence by developing engaging content and campaigns that both support our position and resonate with our target audience. Monitor social trends, analyze performance metrics, and adapt strategies as needed.
  • SEO Optimization - Develop and implement SEO strategies that increase organic traffic by conducting keyword research, optimizing website content, and monitoring performance directly or in conjunction with third-party resources.
  • Platform Management - Understand and manage our Hubspot email platform in conjunction with the Salesforce CRM to build content sequences and landing pages, as well as measure performance.
  • Public Relations - Manage media relations and develop strategies that enhance the company's public image, including coordination with PR agencies and overseeing press releases, interviews, and media events.
  • Partnership Development - Identify and establish strategic partnerships across the industry to collaborate on joint marketing initiatives that expand our market reach.
  • Leadership - Support the Marketing VP by helping to lead the marketing team, in collaboration with cross-functional teams, to align marketing strategies and achieve collective goals.

III. Minimum Qualifications and Job Requirements | All must be met to be considered.

  • Bachelor's Degree in Marketing, Business Administration, Communications, or related field; Master's degree or equivalent experience preferred.

Experience/Specific Knowledge, Skills and Abilities:

  • 7-10 years of extensive marketing experience
  • Bachelor's Degree in Marketing, Business Administration, Communications, or related field; Master's degree or equivalent experience preferred.
  • Hands-on experience using Hubspot and Salesforce to develop and deliver targeted marketing campaigns; other email service providers a plus.
  • Highly developed writing and editing skills, with experience crafting content for a B2B audience
  • Robust understanding and passion for marketing campaigns tailored for eCommerce and B2B audiences.
  • Proven acumen in audience identification and engagement.
  • Deep familiarity with current and emerging marketing trends, especially in content and social media spheres related to eCommerce.
  • Superior project management skills, strategic foresight, and attention to detail.
  • Comfort and experience with working as a part of a team comprised of cross-functional stakeholders as well as agency and freelance content creators.
  • Previous experience in the eCommerce or retail sector is a must.

Travel Required (Approximate): 5-10%
It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing [email protected] .
The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here:
Pay Range
Salary: $93,000 - $130,000
The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of Dotdash Meredith's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, Dotdash Meredith provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with Dotdash Meredith and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.

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Candidate Location Eligibility:
Albuquerque, NM
Ann Arbor, MI
Atlanta, GA
Austin, TX
Baltimore, MD
Baton Rouge, LA
Birmingham, AL
Boise, ID
Boston, MA
Buffalo, NY
Charleston, SC
Charlotte, NC
Chicago, IL
Cincinnati, OH
Cleveland, OH
Colorado, CO
Columbus, OH
Dallas-Fort Worth, TX
Dayton, OH
Des Moines, IA
Detroit, MI
Fayetteville-Springdale-Rogers, AR
Greensboro, NC
Hampton Roads, VA
Hartford, CT
Houston, TX
Huntsville, AL
Indianapolis, IN
Jacksonville, FL
Kansas City, MO
Las Vegas, NV
Lexington, KY
Lincoln, NE
Little Rock, AR
Los Angeles, CA
Louisville, KY
Madison, WI
Memphis, TN
Miami, FL
Milwaukee, WI
Minneapolis–Saint Paul, MN
Nashville, TN
New Orleans, LA
New York City, NY
Ogden, UT
Oklahoma City, OK
Omaha, NE
Orlando, FL
Other US Location
Palm Bay-Melbourne-Titusville
Pensacola, FL
Peoria, IL
Philadelphia, PA
Phoenix – Mesa – Scottsdale, AZ
Pittsburgh, PA
Portland, ME
Portland, OR
Providence, RI
Provo, UT
Raleigh-Durham, NC
Reno, NV
Richmond, VA
Rochester, NY
Sacramento, CA
Salt Lake City, UT
San Antonio, TX
San Diego, CA
San Francisco, CA
San Luis Obispo, CA
Santa Cruz, CA
Seattle, WA
Spokane, WA
St. Louis, MO
Tallahassee, FL
Tampa Bay, FL
Tucson, AZ
Tulsa, OK
Washington DC
Wichita, KS
Wilmington, NC

Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • ReactLibraries
    • Node.jsFrameworks
    • Vue.jsFrameworks
    • Microsoft SQL ServerDatabases
    • MySQLDatabases

An Insider's view of Dotdash Meredith

What projects are you most excited about?

Atomic design is in our DNA at Dotdash. We're striving to have the dev and design teams work closer together and use a single source of truth for how components are pieced together using predefined molecules and atoms. This is exciting and innovative work that is helping us scale at an incredible rate and deliver on our promise of fastest sites!


Manager, Front-End Development

How do you empower your team to be more creative?

We do quite a few things to encourage creativity like hackathons, design sprints, and "Unconferences". That said, I think the most meaningful thing we do is to encourage teams to be autonomous. Having control and ownership over their respective applications gives our team members the freedom to explore ideas to solve their own problems.



What are Dotdash Meredith Perks + Benefits

Open door policy
Team based strategic planning
Flexible work schedule
Dedicated diversity and inclusion staff
Diversity manifesto
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance + Wellness
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Team workouts
Mental health benefits
Financial & Retirement
401(K) matching
Dotdash matches 100% of an employee's contributions up to 10% of their annual base salary.
Performance bonus
Charitable contribution matching
Child Care & Parental Leave
Childcare benefits
Generous parental leave
Family medical leave
Vacation + Time Off
Generous PTO
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Professional Development
Job training & conferences
Tuition reimbursement
Lunch and learns
Promote from within
Mentorship program
Continuing education available during work hours

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