Marketing Director

Posted 8 Days Ago
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95670, Rancho Cordova, CA, USA
In-Office
100K-140K Annually
Senior level
Information Technology • Professional Services • Real Estate
The Role
Lead and own full-marketing strategy and P&L for B2B and B2B2C offerings. Drive pipeline, demand generation, brand and product positioning, partner with sales/product, hire and mentor a lean marketing team, manage agencies and events, and measure and report marketing's contribution to revenue.
Summary Generated by Built In

We are CREtelligent

What happens when you combine comprehensive property data sources, predictive analytics, cutting edge commercial real estate technology and a talented team ready to disrupt a multi-trillion-dollar industry? Put simply, you get CREtelligent. 


We are innovators. 

With a wide range of innovative end-to-end solutions, we are revolutionizing commercial real estate (CRE) due diligence to the financial, commercial real estate, and banking industries. Our PropTech solutions and services enable our clients to improve pull-through rates, collapse transaction cycle time, mitigate risk, and improve their customer’s experience during the commercial loan process. 


Who We’re Looking For 

Our growing team is looking for an experienced marketing leader to join us as our Director, Marketing. Reporting to the CEO, you will own our overall marketing strategy and lead the function across brand, demand generation, and pipeline growth. You will position RADIUS, our commercial real estate due diligence platform, along with our full suite of environmental, condition, land, and valuation due diligence solutions, to the lenders, investors, law firms, brokers, and developers we serve. You will partner closely with sales, product, and executive leadership to align marketing with company priorities, while building, leading, and developing a high-performing team. 

As our Director, Marketing, you will partner across the business to set the strategic direction for marketing and lead our growth efforts, making high-impact decisions while overseeing multiple initiatives at once. You will translate company vision into a clear plan the team can rally behind and mentor the next generation of marketing leaders along the way. Above all, you will embody what CREtelligent stands for: collaboration & inclusion, customer success, integrity, and a results-driven, innovative culture. 


How You’ll Make an Impact 

  • Set and own the annual marketing strategy across both the enterprise (B2B) and self-serve (B2B2C) go-to-market approaches, and own the full marketing P&L. 

  • Define, track, and grow marketing’s pipeline contribution. 

  • Develop and grow strategic partnerships and marketing channels that drive business growth and strengthen the customer experience and lead the marketing narrative behind them. 

  • Own and manage the CREtelligent and RADIUS brand and category positioning across the business, including our presence at industry conferences. 

  • Hire, coach, and manage a lean team of senior operators and external vendors across product marketing, demand generation, content and community, and marketing operations and analytics. 

  • Act as the primary link between sales, product, and marketing, and represent marketing in executive leadership meetings and cross-functional planning. 

  • Partner with sales leadership on pipeline reviews, MQL and SQL reconciliation, and account-based programs for enterprise accounts. 


Qualifications 

  • 8+ years of B2B marketing experience, including several years leading and building high-performing marketing teams. 

  • A hands-on, player-coach leader who both sets strategy and executes directly (building campaigns, shaping messaging, and digging into the data), not just directing from the top. 

  • Full-funnel breadth across brand, demand generation, content, product marketing, and marketing operations, with the ability to own the entire marketing function. 

  • Proven track record of driving pipeline and revenue growth and reporting marketing's contribution to executive leadership. 

  • Deep demand generation expertise across paid, SEO, email and lifecycle, events, and account-based marketing. 

  • Strong command of the martech stack (e.g., HubSpot, Salesforce) and core marketing metrics: CAC, LTV, payback period, and MQL-to-SQL conversion. 

  • Data-driven and analytical, with sound judgment on where to invest and how to measure impact. 

  • Excellent communication and executive presence, and a strong cross-functional partner to sales, product, and leadership. 

  • Experience marketing a platform along with individual products and services. 

  • Experience in commercial real estate, proptech, or fintech is a plus but not required. 

  • Bachelor's degree required; MBA a plus. 

Benefits 

At CREtelligent, we believe that working hard and working fast doesn’t have to come at the expense of a healthy work-life balance. One of the greatest benefits of working at CREtelligent is that you will find yourself surrounded by incredible and intelligent people with a shared mission. On top of it all, we deliver the benefits you’d expect and beyond including: 

Health And Wellness 

 What's important to you and your family is important to us. 

  • We offer comprehensive extended health care coverage - medical, dental, vision, life insurance, disability insurance, medical transportation plan, critical illness insurance, pet insurance, legal insurance and more. 

  • We offer 401k and Roth Retirement Plans with employer contribution, when we profit you do too! 

  • Competitive compensation package: $100,000 to $140,000 annually, plus annual bonus opportunity. 

  • Wellness, wellness, wellness is a major mantra at CREtelligent. We believe in the importance of supporting you to be the best version of YOU. You are OUR priority. 

Flexible Time Off

Take time as you need it. Your position is part of our professional paid time off plan with no tracking and no accruals. Very simply put, work hard, play hard.

Fun 

Off-site adventures, unique traditions, monthly birthday celebrations, Lunch and Learns, and a relaxed office environment. Show up and be your wonderful self. 

Flexibility 

Having the ability to adjust your work schedule to meet both the needs of your team and those of your personal life is just as important to us as it is to you. In short, we hire you as a professional and we’ll treat you like one. 

Family 

We believe in supporting strong family units from day one. This starts with supporting parents with paid maternity and paternity leave. As the primary caregiver to a newborn, we provide 12 weeks paid leave + another 4 weeks of part-time paid transition time to support your return. As the supporting caregiver, we provide 6 weeks of paid leave. As part of the CREtelligent team, your health and happiness are directly connected to that of your families we get this and make it a priority.  

Community Outreach Volunteer Time Off 

We provide all full-time employees with a half day of paid volunteer time off. Volunteering and supporting our local communities is an important part of our culture, meaning we put our money where our mouth is to support you in making a difference in your local community. 

Office Fuel 

We’re an environment that cares about your well-being. We provide healthy (and fun) snacks, drinks, coffee, and the doughnut or two to sweeten things up. 

Communication and Professional Development 

  • To stay connected we hold monthly all team huddles and quarterly all hands meetings to celebrate milestones, share updates, and welcome new hires. 

  • Our managers hold regular employee one on one sessions to support your goal achievement and personal development. Frequent opportunities for professional development are provided, be it lunch and learns, webinars or out of the office events. 

  • We are a growing firm with a national footprint ready to support your career advancement. Your professional development and career progression is important to us, when you learn and grow, so do we. 



The salary range shown above is a good-faith estimate of what CREtelligent reasonably expects to pay for this role at the time of hire. Actual compensation will depend on the candidate's experience, qualifications, and internal pay equity, and the total package also includes an annual performance bonus and the benefits described above. 

CREtelligent provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. 

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. 

CREtelligent is committed to working with and providing reasonable accommodations to applicants with physical and mental disabilities. If you need a reasonable accommodation at any point in the application or interview process, please let your recruiter know. 

Applicants must be authorized to work in the United States. Any offer of employment is contingent on the successful completion of a background check conducted in a manner consistent with the California Fair Chance Act; a criminal history will not automatically disqualify a qualified applicant. 

To apply, please submit your resume along with a brief note on how you have built and scaled marketing for a B2B business with both enterprise and self-serve go-to-market approaches. Applications are reviewed on a rolling basis. 

Skills Required

  • 8+ years of B2B marketing experience, including leading and building marketing teams
  • Bachelor's degree
  • Hands-on player-coach leadership: sets strategy and executes (campaigns, messaging, data)
  • Full-funnel experience across brand, demand generation, content, product marketing, and marketing operations
  • Proven track record of driving pipeline and revenue growth and reporting marketing contribution to executives
  • Deep demand generation expertise across paid media, SEO, email/lifecycle, events, and account-based marketing
  • Strong command of martech stack (e.g., HubSpot, Salesforce) and core marketing metrics (CAC, LTV, payback, MQL-to-SQL)
  • Data-driven and analytical with sound judgment on investments and measurement
  • Excellent communication, executive presence, and cross-functional partnering with sales and product
  • Experience marketing a platform alongside individual products and services
  • Authorized to work in the United States
  • Experience in commercial real estate, proptech, or fintech
  • MBA
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The Company
200 Employees
Year Founded: 2014

What We Do

CREtelligent specializes in commercial real estate (CRE) due diligence, providing innovative solutions, analytics, and professional insights. They offer services such as environmental risk assessments, property condition inspections, land surveys, and zoning reports to support commercial property transactions.

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