The Role
Lead marketing strategy and execution for a multi-office law firm: manage a team, scale lead generation across channels (SEO/SEM, social, paid), oversee brand consistency, conduct market analysis, and manage budgets to optimize ROI.
Summary Generated by Built In
Join the executive leadership of a fast-growing legal powerhouse. We are recruiting a results-oriented Marketing Director to architect the next phase of our growth at the Law Office of Bryan Fagan. This mission-critical role focuses on standardizing marketing processes, delivering actionable data insights, and maximizing high-intent lead generation across all channels. Managing an established team of one manager and four associates, the Director will ensure our marketing strategy scales seamlessly with our multi-office expansion.
Key Responsibilities
Key Responsibilities:
- Strategic Leadership: Develop and execute comprehensive marketing plans aligned with firm-wide growth goals.
- Team Management: Mentor and lead a team of marketing professionals to ensure a high-quality output of work and streamlined process flow.
- Lead Generation: Oversee digital marketing initiatives, including SEO/SEM, social media, and paid advertising, to drive website conversions; with a high focus on exceeding the lead generation goals across 14 office.
- Market Analysis: Conduct market research and competitive analysis to articulate future vision and guiding strategies.
- Brand Identity: Maintain and evolve a consistent brand identity across all channels, including print, digital, and video.
- Budget & ROI: Manage marketing budgets and track ROI on all campaigns to make data-driven recommendations for optimization.
Skills, Knowledge and Expertise
Qualifications:
- Education: Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field required.
- Experience: 7-10 years of proven marketing management experience, preferably in a fast-growing company or legal environment.
- Leadership: 5+ years of experience managing a team of exempt and non-exempt employees.
- Technical Proficiency: Strong grasp of digital marketing tools, A/B testing, analytics, and CRM systems.
- Communication: Exceptional written and verbal communication skills, including copywriting for the web.
- Attributes: Self-starter with superior attention to detail, strong time management, and the ability to maintain composure in high-pressure situations.
Join us at The Law Office of Bryan Fagan and play a vital role in shaping our marketing strategies and driving our success!
Benefits
The Law Office of Bryan Fagan is a firm that excels in family, estate planning & probate, and criminal law matters. We have (11) offices in Texas: (2) offices in Houston (Corporate and The heights), and (1) office in Atascocita, Humble, Kingwood, The Woodlands, Austin, Dallas, San Antonio, Fort Worth, and Humble, and (3) more office on the way.
Enjoy GREAT Benefits & Perks:
Enjoy GREAT Benefits & Perks:
- Competitive salary.
- Health, dental, vision, short/long term disability insurance, 401K (5% match)
- Paid time off and holidays.
- Ongoing training and professional development.
- A collaborative and dynamic work environment.
Equal Opportunity Statement:
We recognize that diverse experiences, perspectives and backgrounds enable us to be an even stronger company and workplace. Not only will you be welcome here, your unique thoughts and opinions will be encouraged, celebrated and deeply valued.
We recognize that diverse experiences, perspectives and backgrounds enable us to be an even stronger company and workplace. Not only will you be welcome here, your unique thoughts and opinions will be encouraged, celebrated and deeply valued.
About
We specialize in delivering innovative solutions and exceptional services to meet the diverse needs of our clients. With a strong commitment to quality and customer satisfaction, we strive to exceed expectations and drive success in every project we undertake.
Skills Required
- Bachelor's Degree in Marketing, Business Administration, Communications, or related field
- 7-10 years of proven marketing management experience
- 5+ years managing exempt and non-exempt employees
- Experience with digital marketing tools, A/B testing, analytics, and CRM systems
- Exceptional written and verbal communication skills, including web copywriting
- Self-starter with strong attention to detail, time management, and composure under pressure
- Experience in a fast-growing company or legal environment
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The Company
What We Do
The Law Office of Bryan Fagan, PLLC is a Texas-based law firm specializing in family law, divorce, child custody, estate planning, probate, and criminal law. With multiple offices across the state, the firm provides compassionate, results-driven legal representation. Their team is dedicated to guiding clients through complex legal matters with personalized attention, ensuring their rights are protected and they receive clear, effective advocacy during challenging life transitions.
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