Marketing Director or Coordinator - based on experience

Description

TITLE: Marketing Director or Coordinator – based on experience

DEPARTMENT: Advancement

REPORTS TO: Associate Executive Director (AED)

DIRECT REPORTS: None

COMPENSATION: $45,000–$62,000 Annually 

STATUS: Full-Time/Exempt

LOCATION: In-person – Berlin, WI (site to site travel required periodically)

BENEFITS: 90% paid Medical, Dental, & Vision Insurance; 100% Paid STD, LTD, and Life Insurance;

                                     7% 401k Match

                                     3 weeks PTO; Birthdays off; 8 paid holidays; Bereavement Leave

                                     Flexible Schedule

Primary Function

The Marketing Director / Coordinator leads strategic communications, marketing, and outreach for the Boys & Girls Club of the Tri-County Area (BGCTCA). This role will build strategy around the organization’s strategic priorities and translate it into compelling storytelling, measurable campaigns, and coordinated outreach that increases community awareness, drives program enrollment, supports fundraising, and strengthens the Club’s reputation. The Marketing Director manages digital and print communications, social media, public relations, event promotion, and donor facing materials while ensuring consistent messaging and brand integrity across all channels. The role reports to the Associate Executive Director and partners closely with the Development Coordinator to align marketing and fundraising efforts.

Primary Responsibilities

• Strategic Communications and Planning Lead development of an annual communications plan that aligns with BGCTCA’s fundraising calendar, program enrollment cycles, and strategic goals. Translate organizational priorities into campaign roadmaps, editorial calendars, and measurable KPIs; brief staff and board leadership on progress and adjustments.
• Content Creation and Digital Presence Own storytelling across all media channels: website, email, social media, newsletters, radio & brand collateral. Produce & edit member-impact stories, donor stewardship content, press releases, program flyers, & visual assets that reflect our voice & values. Optimize content for reach & impact.
• Fundraising Communications and Development Support Partner closely with the Development Coordinator to craft donor-facing messaging, sponsorship packages, and campaign collateral. Support grant narratives and proposal materials, and ensure all fundraising communications are on-brand, timely, and tailored to target audiences.
• Events Promotion and Community Outreach Design and execute promotional strategies for fundraising events, membership drives, and community partnerships. Coordinate signage, media outreach, and on-site brand collateral to maximize attendance, sponsorship value, and community visibility.
• Administration, Budgeting, and Vendor Management Manage the marketing budget, negotiate and oversee vendor contracts and ensure timely production and delivery of materials. Maintain systems for asset storage, approvals, and version control; prepare monthly analytics, metrics and narrative reports for leadership review.
• Measurement and Continuous Improvement Define and track KPIs that matter to all Advancement function (engagement, reach, conversion, donor acquisition, and campaign ROI. Use data to refine messaging, , and resource allocation; present clear, actionable insights to leadership.

Secondary Responsibilities

• Foster a culture of high standards, transparency, and community trust through consistent, timely communications.
• Support volunteer recruitment, recognition, and training communications.
• Maintain confidentiality and serve as a mandated child abuse reporter when required.
• Perform other duties necessary to support BGCTCA’s mission and operations.

Requirements

Education: Bachelor’s degree in Marketing, Communications, Public Relations, or related field; or equivalent professional experience.

Experience: 3–5 years in marketing or communications; nonprofit experience preferred.

Technical Skills: WordPress, CMS, email platforms (e.g., Constant Contact/Mailchimp), social media management, Google Analytics, AI platforms.

Design Skills: Comfortable with Canva

Writing: Strong persuasive writing & editing skills for stakeholders & public audiences.

Project Management: Ability to manage multiple campaigns and deadlines; strong attention to detail.

Interpersonal: Proven ability to collaborate with fundraising teams, program staff, stakeholders, volunteers, and external partners.

Other: Valid driver's license

Preferred

• Fundraising communications experience and donor stewardship.
• Graphic Design
• Photography, videography, or basic multimedia production skills.
• Familiarity with Boys & Girls Club of America branding and program structure.

Physical and Mental Requirements

• Must be able to sit for long periods and work on a keyboard.
• Must be able to life up to 50 pounds for event materials.
• Must be able to think clearly and concisely under deadlines.
• Must be able to go up and down stairs and attend off-site events as needed.

Disclaimer: The information presented indicates the general nature and level of work expected of employees in this classification. It is not designed to contain, or to be interpreted as, a comprehensive inventory of all duties, responsibilities, qualifications, and objectives required of employees assigned to this job.