At Aristocrat, we are on an ambitious journey to transform the world of gaming with our innovative solutions. We are seeking an exceptionally dynamic and meticulous Marketing & Demand Generation Specialist to join our team for a 12-month parental cover. This role is pivotal in planning and establishing a world-class programme of customer engagement and demand generation, collaborating across the marketing, product, and sales teams. This is your opportunity to be a part of a team that thrives on competition and flawless execution!
As a Marketing & Demand Generation Specialist, you will use Marketing Cloud Account Engagement (MCAE – formerly Pardot) to manage online B2B campaigns. You will work closely with Salesforce and additional data sources. You will also assist with key industry events and help promote product marketing efforts that highlight our innovative gaming solutions.
What You'll Do
Plan and build a customer contact programme in conjunction with existing sales processes and key collaborators
Complete segmented campaigns to promote new gaming machine products and gaming solutions to Hotels and Clubs across Australia
Manage lead nurturing workflows and automated programs in MCAE/Salesforce
Segment and maintain email lists for accurate targeting and personalisation
Analyse campaign performance and optimise based on important metrics (open rates, CTR, conversions, etc.)
Ensure compliance with privacy and industry-specific regulations
Work with the extended marketing team in the US on campaigns, website build, and capture forms
Ensure consistency in messaging and branding across all marketing assets
Support pre- and post-event email communications for major gaming expos and seminars
Coordinate with sales and events teams to align messaging and lead capture strategies
Assist in marketing support for events and trade shows
Help manage updates to product documentation and digital assets
What We're Looking For
Proven experience in B2B email marketing, ideally within gaming, hospitality, or technology sectors
Proven ability in crafting and implementing a contact strategy with key collaborator management
Proficiency with MCAE/Pardot (or equivalent, i.e., Marketo) and Salesforce is essential
Solid knowledge of lead lifecycle and approaches to demand generation
Excellent writing and editing skills, with strong attention to detail and brand tone
Ability to manage multiple projects and deadlines
Why Aristocrat?
Aristocrat is a world leader in gaming content and technology, and a top-tier publisher of free-to-play mobile games. We deliver great performance for our B2B customers and bring joy to the lives of the millions of people who love to play our casino and mobile games. And while we focus on fun, we never forget our responsibilities. We strive to lead the way in responsible gameplay, and to lift the bar in company governance, employee wellbeing and sustainability. We’re a diverse business united by shared values and an inspiring mission to bring joy to life through the power of play.
We aim to create an environment where individual differences are valued, and all employees have the opportunity to realize their potential. We welcome and encourage applications from all people regardless of age, gender, race, ethnicity, cultural background, disability status or LGBTQ+ identity. EEO M/F/D/V
World Leader in Gaming Entertainment
Robust benefits package
Global career opportunities
Our Values
All about the Player
Talent Unleashed
Collective Brilliance
Good Business Good Citizen
Travel Expectations
NoneAdditional Information
At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship.
Skills Required
- Proven experience in B2B email marketing, ideally within gaming, hospitality, or technology sectors
- Proven ability in crafting and implementing a contact strategy with key collaborator management
- Proficiency with MCAE/Pardot (or equivalent, i.e., Marketo) and Salesforce is essential
- Solid knowledge of lead lifecycle and approaches to demand generation
- Excellent writing and editing skills, with strong attention to detail and brand tone
- Ability to manage multiple projects and deadlines
Aristocrat Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Aristocrat and has not been reviewed or approved by Aristocrat.
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Healthcare Strength — Medical coverage offers multiple Aetna options with preventive care fully covered and $0 in‑network outpatient mental health visits, plus employer‑paid premiums on at least one dental and one vision plan. Feedback suggests first‑day eligibility and HSA funding increase perceived value.
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Parental & Family Support — Paid parental leave provides up to 12 weeks for primary caregivers and 10 days for secondary caregivers, with adoption/surrogacy reimbursement and access to Lyra sessions. Feedback suggests these supports materially enhance family and mental wellbeing.
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Equity Value & Accessibility — The SuperShare program matches employee share purchases with free shares up to a defined annual limit, with clear enrollment windows and a two‑year vest. Feedback suggests this structure delivers uncommon ownership value compared with standard ESPPs.
Aristocrat Insights
What We Do
Aristocrat Leisure Limited is an ASX20 listed company and one of the world’s leading providers of gaming solutions. We’re licensed in over 300 jurisdictions and operate in over 90 countries around the world. We’re also proud to have a team of over 6500 employees that deliver outstanding results by pushing the boundaries of innovation, creativity and technology each day. We offer a diverse range of products and services including electronic gaming machines, social gaming and casino management systems, but it doesn’t stop there. Despite our global presence and exponential growth, we remain an ideas company at heart that is committed to delivering outstanding results for our customers and players and an unparalleled experience for our employees, who have the opportunity to grow, be inspired and be the best they can be. Our values of Talent Unleashed, All About the Player, Collective Brilliance and Good Business, Good Citizen guide and inspire us to live our mission of bringing joy to life through the power of play – every day. Come and join us – let’s play!
Why Work With Us
Individually we’re great, but together we’re brilliant. Our employees are the beating heart of our business and we attract the best people in the industry thanks to our unique and inspiring culture. Come and join the team and help bring joy to life through the power of play.
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