Marketing Data Analytics Manager

Are you a passionate marketing data analytics professional who is ready to have fun, wants to make a difference working in a mid-sized Company and desires to evolve leading company and product brands within the hazmat/DG logistics industry?
 
At Labelmaster, we are way more than labels.
 
We help both small and large businesses take the complexity out of moving and shipping hazardous materials to make the world a safer place. What are hazardous materials? They are things you deal with every day, like lithium batteries in cars and in computers, paints, varnishes, air bags, chemicals and more. And if they are shipped incorrectly, they can cause a lot of damage.
 
How do we help the world become safer? We sell and manufacture new and innovative products, develop technology and consult for every industry – such as manufacturing, healthcare, automotive, transportation, food and beverages and other businesses. While not too many people know about dangerous goods, we think it is really cool and we think you might have fun with us as we re-invent ourselves and expand into new markets.
Benefits

• Health Insurance
• Dental & Vision Insurance
• Life Insurance
• Medical & Childcare Flexible Spending Accounts
• Education Assistance
• 401(k) with Matching
• Fitness Bank
• Pre-tax Transit Program
• PTO Bank
• Paid Holidays
• Paid Diversity Days
• Volunteer Time Off
• Referral Bonus Program
• Competitive wage ($90,000 - $105,000)

Essential Functions & Principle Accountabilities
As our Marketing Data Analytics Manager, you'll be joining a fun and dynamic Marketing & Product Management Analytics team. You'll collaborate closely with our Marketing team and agencies to transform raw data into actionable insights, fueling our mission to drive profitable business growth and achieve marketing excellence.
 
You excel in extracting and visualizing data from multiple sources and conducting in-depth analysis to uncover trends, insights, and actionable recommendations that elevate our marketing campaigns.
You're fluent in Digital Marketing channel strategy and can distill campaign and customer purchase data into actionable insights recommendations to improve our marketing efforts.
You thrive on generating insights, steering the conversation within larger teams, formulating and testing hypotheses, and leading transformative changes that drive future marketing successes making a real impact on our bottom line. You also understand the need for collaboration within larger marketing teams and can influence groups with your point of view.
You have a medium-to-high level of experience in leveraging Marketing automation to enhance customer campaigns and communications and can tie our automation capabilities with customer hypothesis and behavior.
 
You’re an expert in a range of business tools including: Power BI, Excel, Marketing Automation tools (ClickDimensions or Microsoft Dynamics 365 Marketing preferred), Google Analytics (GA4), CRMs (Microsoft CE CRM preferred) and ERP systems (Microsoft Business Central preferred).
 
Scope of Responsibilities:

Essential Functions & Principle Accountabilities

• Extract data from multiple sources or tables, transform and interpret the data, identify trends and patterns, and analyze results using various techniques.
• Lead insightful and engaging discussions with the Marketing team members to boost our campaigns.
• Automate and streamline email marketing campaigns using ClickDimensions, ensuring timely and targeted communications to the correct audiences.
• Develop relevant metrics, benchmarks, and standardized metrics.
• Reduce manual data tasks and proactively seek opportunities to eliminate nonproductive activities without compromising system stability. Recognize and troubleshoot data issues, report errors or system failures, and drive continuous data improvement requests with internal teams using standardized metrics and KPI tracking.

Knowledge/Skills/Abilities:

• Ability to clearly and concisely communicate data concepts and issues to business users
• Excellent analytical, critical thinking and problem-solving skills to troubleshoot and resolve process issues
• Digital Marketing expertise such as email marketing automation, PPC, SEO, SEM, customer website behavior, display ads, social media
• Proficient in designing and executing A/B tests to optimize digital marketing campaigns, utilizing statistical rigor to validate hypotheses and measure effectiveness
• Has a combination of experience working in complex data sets, utilizing data analytics to uncover actionable insights, and effectively “telling the story” behind the analytics to drive strategic decision-making
• Strong project management skills with the ability to prioritize tasks, manage multiple priorities simultaneously, and consistently meet deadlines
• Skilled in presenting findings and training team members on process improvements, fostering a culture of continuous learning and growth within the organization

Technical Skills Required:

• Proficient in Power BI, Power Pivot, Power Query, DAX
• Proficient in MS Excel with ability to format text, cells, page layout, conditional formatting, create functions and formulas (able to perform vlookups, IF statements also Nested IF with OR/AND condition, sumifs, index-match, pivot tables, charts, filters, macros)
• Proficient in using marketing automation tool (ClickDimensions or Microsoft Dynamics 365 Marketing preferred)
• Experience in ETL, data validation, mapping and analysis
• Work experience with a CRM system (Microsoft CE CRM highly preferred)
• Proficient with MS 365 Suite (PowerPoint, Outlook, Teams, Word, OneDrive, etc.) 
• Report design and strong data visualization

Education/Training/Experience

• Bachelor’s degree in Marketing, Business, Economics, Computer Science, Information Management, Mathematics, Engineering or Statistics (or 3 years of relevant work experience)
• 5+ years experience in Marketing Analytics Reporting/Data analysis