This role acts as a strategic analytics partner with Marketing and Operations leadership. It translates complex data into clear, actionable recommendations that influence digital strategy, promotional efficiency, and revenue growth. As a Marketing Data Analyst, you will go beyond just reporting, and play a key role in helping to build and shape decisions.
The ideal candidate is equally comfortable writing complex SQL queries and presenting data-driven recommendations to collaborators. You are curious, commercially minded, and driven to connect data to business impact.
Act as the primary analytics partner to Marketing and Operations teams, translating business objectives into measurable benchmarks and performance frameworks.
Drive insight from complex datasets using SQL and BI tools to influence digital initiatives, campaign strategy, and operational priorities.
Evaluate CRM and bonus campaign performance, identifying optimization opportunities that improve engagement, retention, and return on investment.
Benchmark performance across channels and platforms, delivering clear recommendations on where to invest, refine, or scale.
Build and maintain executive-ready dashboards that provide actionable access to digital performance and growth trends.
Lead ad-hoc strategic analyses to answer ambiguous business questions and present findings to leadership in a clear, business-focused narrative.
Collaborate with Product Owners and business partners to define reporting requirements and ensure analytics solutions align with strategic objectives.
Ensure data integrity and accuracy by validating results, establishing consistent target definitions, and maintaining documentation standards.
Stay informed on interactive industry trends and competitive benchmarks, proactively surfacing insights that support long-term strategy.
Coordinate analytics initiatives with internal teams and external vendors as needed.
3–5 years of experience in a business-facing Data or Marketing Analytics role.
Demonstrated experience turning complex data into actionable business recommendations that influence strategy.
Strong expertise in SQL, including writing complex queries to extract and structure large datasets.
Experience building executive-level dashboards in Power BI and/or SSRS.
Advanced Excel skills (Power Pivot, Power Query, Pivot Tables, Lookups).
Experience analyzing marketing, CRM, digital, or eCommerce performance metrics.
Demonstrable ability to define critical metrics, benchmark performance, and evaluate campaign efficiency.
Experience gathering and documenting business requirements and partnering multi-functionally.
Good communication skills with the ability to translate technical findings into clear business insights.
Highly organized, dedicated, and comfortable working independently in a dynamic environment.
Marketing, CRM, eCommerce, or digital performance analytics experience.
Experience with promotional or bonus campaign optimization.
Gaming or interactive industry analytics experience.
Company Summary
Aristocrat Interactive
Aristocrat Interactive is Aristocrat Leisure Limited’s (ASX:ALL) regulated online Real Money Gaming (RMG) business and was formed in 2024 when the Anaxi and NeoGames businesses (Anaxi, NeoGames, Aspire Global, BtoBet, and Pariplay) came together. The business is an industry leader in content and technology solutions for online RMG, with a full-service offering that includes content, proprietary technology platforms and a range of value added services across iLottery, iGaming and Online Sports Betting (OSB).
About Aristocrat
Aristocrat Leisure Limited (ASX: ALL) is a leading gaming content creation company powered by technology to deliver industry-leading casino games together with mobile games and online real money games, collectively entertaining millions of players worldwide, every day. Headquartered in Sydney, Australia, Aristocrat has three operating business units, spanning regulated land-based gaming (Aristocrat Gaming), social casino (Product Madness) and regulated online real money (Aristocrat Interactive). Our team of over 8,500 people across the globe are united by our company mission to bring joy to life through the power of play.
Our Values
All about the Player
Talent Unleashed
Collective Brilliance
Good Business Good Citizen
Travel Expectations
NonePay Range
$85,634 - $159,035 per yearOur goal is to pay a market competitive salary focusing near the median of our pay ranges. However, final offers for all positions will be based on several factors such as experience level, education, skills, work location, and internal pay equity.
This position offers a comprehensive benefits package, including health, dental, and vision insurance, paid time off, and a 401(k) plan with employer matching, more details available at https://atibenefits.com/.
Additional Information
This role is subject to mandatory background screening and regulatory approvals. As part of your employment with Aristocrat, you may be required to complete a criminal background check, submit fingerprints, and obtain licenses or registrations with applicable gaming regulatory authorities.
Aristocrat operates in a highly regulated environment and holds licenses in over 340 gaming jurisdictions worldwide. To meet our global compliance obligations, you will be required to provide the disclosure of relevant personal and background information to government agencies, sovereign nations/tribal regulators, and other applicable gaming regulatory bodies. This is a condition of Aristocrat’s gaming licenses. The specific information required may vary depending on the jurisdiction and project assignment.
At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship.
Top Skills
What We Do
Aristocrat Leisure Limited is an ASX20 listed company and one of the world’s leading providers of gaming solutions. We’re licensed in over 300 jurisdictions and operate in over 90 countries around the world. We’re also proud to have a team of over 6500 employees that deliver outstanding results by pushing the boundaries of innovation, creativity and technology each day. We offer a diverse range of products and services including electronic gaming machines, social gaming and casino management systems, but it doesn’t stop there. Despite our global presence and exponential growth, we remain an ideas company at heart that is committed to delivering outstanding results for our customers and players and an unparalleled experience for our employees, who have the opportunity to grow, be inspired and be the best they can be. Our values of Talent Unleashed, All About the Player, Collective Brilliance and Good Business, Good Citizen guide and inspire us to live our mission of bringing joy to life through the power of play – every day. Come and join us – let’s play!
Why Work With Us
Individually we’re great, but together we’re brilliant. Our employees are the beating heart of our business and we attract the best people in the industry thanks to our unique and inspiring culture. Come and join the team and help bring joy to life through the power of play.
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