Senior Marketing Data Analyst (to Lisbon, Portugal)

Posted One Month Ago
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Lisbon, PRT
In-Office
Entry level
Information Technology
The Role
Analyze advertising channel performance, marketing KPIs, attribution, and ROI; build dashboards, ETL pipelines, alerts, and prediction models; monitor statistical anomalies; design data studies and experiments; and generate insights to improve acquisition, product feeds, creatives, channel allocation, and marketing investment decisions.
Summary Generated by Built In

JoomPro is the first and only end-to-end cross-border B2B marketplace. It serves small, medium, and large businesses, handling orders of any size from start to finish. Today, JoomPro operates in Brazil and Mexico, with plans to expand into other markets.
JoomPro is one of the key businesses of Joom Group, an international tech-centric group of e-commerce companies founded in 2016 in Latvia. Joom Group also includes other businesses: Joom, a global cross-border marketplace; JoomPulse, an AI analytics tool for Mercado Livre and Shopee sellers; and Onfy, a pharmaceutical marketplace in Germany. Joom Group has offices in Latvia, China, Portugal, Germany, and Brazil, with its headquarters in Lisbon, Portugal. We work as one international team, sharing knowledge and collaborating across countries, businesses and products.
We're now looking for an experienced Marketing Data Analyst to strengthen our analytics team and help turn data into insights that drive smarter decisions, improve channel performance, and optimize marketing investments.

About the team

Our analytics team helps the business make smarter, data-driven decisions. We focus on:

  • Optimizing marketing budgets and channel mix to maximize efficiency
  • Building dashboards and analytical tools for decision-making, ROI forecasting, and strategic planning
  • Designing and analyzing experiments to measure channel performance and incrementality
  • Developing alerting systems to monitor spend, efficiency changes, and data quality
  • Supporting budget planning, marketing strategy, and market research


Why join us

  • Real business impact: your work directly influences ROI and growth
  • Access to advanced AI tools (Cursor, ChatGPT, Gemini, Claude)
  • Strong analyst community & cross-team knowledge sharing
  • Matrix structure: your manager is also an analyst
  • Transparent growth path & structured onboarding
  • Open culture with minimal bureaucracy


Responsibilities

  • Evaluate the effectiveness of existing and new advertising channels (Google Ads, Meta Ads, etc)
  • Set up and improve monitoring of statistical anomalies in metrics
  • Improve long‑term payback prediction models
  • Generate hypotheses to improve acquisition/product feeds/ad creatives/channel split/targets, etc.
  • Conduct data studies to uncover insights
  • Write ETL pipelines (data marts, alerts, and predictions)
  • Ask “why” and “what problem are we solving”

Requirements

    • Experience in data analysis, experience in marketing analytics
    • Understanding of marketing KPIs, attribution models, and the problems ad platforms solve
    • Knowledge of mathematical statistics and experience applying it
    • Ability to write complex SQL queries
    • Data analysis skills in Python
    • Ability to choose the right evaluation approach — analytics, research, or use of external data
    • Ability to solve non‑trivial problems under incomplete data
    • Attention to detail and ability to see any task through to completion
    • Good english verbal and written communication skills (B2+)

    Preferred

    • Experience running A/B, geo, and other types of experiments
    • Experience in econometrics

    We offer

    • Compensation package: base salary and performance-based bonuses
    • Relocation support: full assistance for a smooth relocation for the employees and their family to Lisbon, Portugal
    • Office-first: flexible hours with a possibility to work remotely 52 days per year
    • Care & Wellbeing: health insurance (including dental care) for employees and their children, daily meal allowance, and 100% paid sick leave
    • AI-first approach: licenses and access to a wide range of AI tools
    • Team & Growth: collaboration with colleagues across Portugal, Brazil, Latvia and China, with opportunities for promotions, professional trainings, and English & Portuguese courses
    • Community & Engagement: annual team building activities, knowledge-sharing workshops, and a strong sense of team work

    Before applying for the above position please review our Candidate Privacy Notice here. By responding to the vacancy, you acknowledge that you have read our Privacy notice.

    Skills Required

    • Experience in data analysis and marketing analytics
    • Understanding of marketing KPIs, attribution models, and advertising platform functions
    • Knowledge of mathematical statistics and practical application experience
    • Ability to write complex SQL queries
    • Data analysis skills in Python
    • Ability to select appropriate evaluation approaches, including analytics, research, or external data
    • Ability to solve non-trivial problems with incomplete data
    • Attention to detail and ability to complete tasks
    • Good English verbal and written communication skills at B2 level or higher
    • Experience running A/B, geo, and other experiments
    • Experience in econometrics
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    The Company
    HQ: Lisbon
    474 Employees
    Year Founded: 2016

    What We Do

    Joom is an international group of e-commerce companies founded in June 2016 in Riga, Latvia. In 2023 Joom opened its HQ in Lisbon, Portugal. It also has offices in China, Hong-Kong, Brazil, the USA and Germany. Joom currently consists of the following businesses: Joom Marketplace, a platform for shopping from all over the world JoomPro, a tech enabled turnkey solution for B2B importing goods from China Joom Pulse, data platform that provides analytics and recommendations for marketplace sellers Onfy, a pharmaceutical marketplace in Germany

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