Marketing & Creative Lead

About Finfare Financial

Finfare Financial offers a Next Generation Business Card program that redefines the future of modern finance.  We combine working capital with an enterprise-grade AI/Machine learning solutions suite, empowering businesses to grow faster.   Finfare Financial is dedicated to empowering Scaling and Middle Market businesses with market leading 1.5% cashback rebates, 30/60/90 day repayment options, bill payment, expense management integration and a Next Level+ Rewards program that delivers AI/Machine Learning solutions to support business growth.  

About the Role

We’re seeking a Marketing & Creative Lead to take ownership of our digital marketing and brand execution across paid, owned, and social channels. Please note this is a fully on-site, contract to hire role with some potential to convert to FTE. This is a strategic and hands-on role for a senior marketer who can think in performance metrics and design pixels alike. You’ll be responsible for building and executing full-funnel digital marketing campaigns that drive customer acquisition and brand authority, while also concepting and producing the visual and written assets that bring them to life. You’ll work cross-functionally with product, growth,and design to ensure a unified and impactful customer journey. If you're a hybrid thinker—equal parts data-driven marketer and creative visionary—this role offers the chance to have a major impact at a scaling company. 

Responsibilities

• Acquisition Strategy & Digital Execution: Own the strategy, execution, and optimization of digital campaigns across paid search, display, paid social (LinkedIn, Meta, TikTok, etc.), and owned channels
• Drive growth-focused campaigns for customer acquisition, product adoption, and remarketing
• Define and track performance KPIs (CAC, ROAS, CTR, conversion rates) and lead a test-and-learn approach to continuous improvement
• Creative Leadership & Asset Production: Develop the creative concepts, visuals, and copy for marketing campaigns—ad creative, landing pages, video snippets, emails, and more
• Translate brand positioning into bold, consistent, and high-performing creative assets
• Ensure visual design and messaging are aligned across all external touchpoints
• Brand Growth & Cross-Functional Alignment: Elevate brand presence through both direct-response and awareness-building campaign
• Partner with product and design teams to ensure messaging and visuals align across the customer journey, including product marketing
• Act as the internal advocate for creative consistency, voice, and tone
• Other duties as assigned

Qualifications and Requirements

• 5–7 years of experience in digital marketing and creative production, preferably in a B2B, SaaS, or fintech environment
• Proven success owning digital acquisition channels and optimizing campaigns based on KPIs
• Strong portfolio that demonstrates design and copy execution for paid and organic campaigns
• Proficiency in creative tools (Figma, Canva, Adobe Suite) and marketing platforms (Meta Ads, Google Ads, LinkedIn Campaign Manager, HubSpot, etc.)
• Strategic thinker with the ability to roll up your sleeves and execute
• Excellent communication, collaboration, and stakeholder management skills
• Ability to work 5 days on-site in our Irvine, CA headquarters.

Bonus Points

• Experience with product marketing or supporting go-to-market launches
• Comfort with lightweight video editing and motion graphics
• Familiarity with tools like Webflow, Notion, or Mixpanel

Compensation

The salary range for this position is $120,000 - $140,000 (depending on experience).

Benefits at Finfare Financial

• Competitive health, vision, and dental benefits (covering 100% premium for employee and all dependent(s))
• 401K (with employer matching) 
• Health and wellness reimbursement
• Catered lunches 5x times a week
• Work sponsorship (if applicable)
• Other employee perks