Marketing Correspondent

| New York, NY, USA
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Description

The Business of Fashion is seeking a ​​correspondent to lead and expand our coverage of how marketing, media, public relations and entertainment help fashion and beauty brands connect with consumers. The ideal candidate will join BoF's newsroom already possessing strong sourcing, reporting and writing skills to break news, analyse the latest developments and create differentiating, data-driven insights in this critical beat. Based in New York or London with opportunities for travel, the correspondent will report to BoF’s news and features editor.

Who Are We?

The Business of Fashion is recognised around the world for its authoritative, analytical point of view on the global fashion and beauty industries. Our mission: to open, inform and connect the global fashion and beauty industries.

Serving members in more than 125 countries, The Business of Fashion combines independent, agenda-setting journalism with practical business advice, online learning, career-building tools and immersive events, powering positive change in fashion and the wider world.

Over time, our pioneering approach has made BoF the fashion industry’s leading source of business intelligence, and one of its most respected and influential voices, simply because you won’t find BoF’s original reporting, analysis and advice anywhere else. The Business of Beauty brings the same kind of agenda-setting coverage to the beauty and wellness space. Today, our talented team of correspondents, editors, analysts, engineers, designers, marketers and more numbers more than 100 people in London, New York, Paris and Milan.

Commitment to Diversity

BoF is committed to building a diverse workforce and we are proud to be an Equal Opportunities employer. All applicants and employees receive equal treatment regardless of race, nationality, ethnic or national origin, religion or belief, sex or sexual orientation, gender, age, disability, marital or civil partner status, pregnancy or maternity.

Commitment to Inclusivity

BoF is committed to building an inclusive environment where everyone can bring their authentic selves to work and reach their full potential within their roles using a growth mindset. We are committed to creating an inclusive culture for our employees globally.

Commitment to Accessibility

BoF is committed to providing an accessible environment for all applicants throughout any stage of the recruitment process, by removing any barriers to ensure we offer a process that gives all of our applicants an opportunity to shine.

We will work with you to understand what adjustments you may need in the recruitment process to ensure you are able to perform at your best and we want to create a safe space to support this. Should you require any particular adjustment to be made, please let the Talent Specialist who is managing your application know when you are contacted for an interview, so we can consider how best we can support you with this. 

Who you are: 

Part fashion reporter, part trend reporter, part advertising reporter, the candidate should be able to evaluate both the analytical thinking behind and creative execution of fashion’s most talked-about advertising campaigns. As well, they should aspire to:

  • Have an instinct for which chief marketing officers and agencies are pushing the profession forward. 
  • Unpack the latest developments in the influencer economy and the use of celebrity in marketing. 
  • Analyse the motivations behind collaborations between brands, and between brands and celebrities. 
  • Decode brands’ communications strategies, whether it’s their response to a crisis or more routine ways that they present themselves to the world. 
  • Have a deep knowledge of the fashion industry, from the top-tier luxury houses to emerging designers and mass-market brands. 

What We Need You To Do: 

  • Pitch and deliver at least 1 freshly reported feature on your beat per week
  • Regularly write brief news stories that are important for BoF readers while also quickly developing the most vital of these stories into analysis and trend pieces.
  • Use your source network and industry expertise to break news and elevate features. 
  • Develop relationships with top-level marketers and CMOs in fashion and beauty.
  • Contribute to BoF’s longer form content, including case studies.
  • Collaborate on stories and projects with reporters and editors on adjacent beats, including luxury, tech and retail based in our newsroom hubs in London and New York.
More Information on The Business of Fashion
The Business of Fashion operates in the Fashion industry. The company is located in New York City, NY. It has 1155 total employees. To see all 4 open jobs at The Business of Fashion, click here.
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