Our Coupler.io team is seeking a tech-savvy marketing copywriter with SaaS experience to create engaging content across a range of topics, from marketing analytics to business processes. Coupler.io is a data integration and AI analytics platform handling millions of records daily.
You will primarily focus on creating marketing materials, including landing pages, case studies, marketing copy, and social media posts.
If you know not only how to describe a product, but how to make readers love it, trust it, and feel inspired to use it - APPLY NOW!
And do not forget to include your portfolio in your application!
What We’re Looking ForExperience- At least 2 years of creating high-quality content for B2B SaaS products (landing pages, blog posts, technical articles, social posts, marketing materials, etc.)
- Proven track record of creating high-converting landing pages, persuasive marketing copy, and other short-form types of content
- Strong UX writing skills with the ability to create clear, scannable marketing content that guides users toward action.
- Comfortable breaking down complex tech topics for a non-technical business audience
- Advanced understanding of storytelling, composition, and narrative structure
- Excellent research skills to dive deep into topics and extract meaningful insights
- Exceptional writing skills with impeccable grammar, tone consistency, and brand voice adaptation
- Strong attention to detail
- Analytical thinking and a logical approach to structuring complex information for maximum clarity
- Fluent English (written and spoken)
- Strong communication skills with experience collaborating across marketing, product, and engineering teams
- Able to operate effectively with minimal supervision.
- Confident collaborating directly with subject-matter experts.
- Proactive in developing a deep understanding of the product, its features, and its value proposition
- Take full ownership of responsibilities and see projects through to completion.
- Highly organized, able to manage workload across multiple content streams.
- Familiarity with Google Analytics (GA4) and the ability to use data insights to inform your marketing copy
- Hands-on experience with data analytics tools (e.g., Tableau, Looker Studio, Power BI, etc.)
- Experience working directly in design tools (e.g., Figma) to input or refine content
- Create compelling marketing content for B2B audiences across multiple formats, including landing pages and social media posts
- Conduct comprehensive research on the topic
- Collaborate with cross-functional teams (product, marketing, engineering) to gather insights
- Transform technical use cases and best practices into accessible marketing content
- Ensure content aligns with marketing objectives, brand guidelines, and conversion goals
- Dig into new topics, covering different contexts and technical aspects, delivering outstanding content
- Contribute to content strategy beyond SEO, focusing on thought leadership, brand storytelling, and user engagement
- Bring creative ideas and strategic thinking to improve content across all marketing channels
- Ensure content accuracy through fact-checking and stakeholder review
- Great Development Culture
- Railsware Handbook
- Onboarding Process at Railsware
- Remote Collaboration Workflows
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What We Do
Railsware is a product studio with two main focuses – Railsware products and consultancy services. Railsware Products: Mailtrap.io, Coupler.io, and TitanApps.io were initially created as simple in-house tools. They quickly got recognition in the community and became commercial products with a multi-million user base, steady growth, and ambitious plans. As for consultancy services, we build great web and mobile solutions focusing on clients’ essential business objectives, creating value for the end-users, and ensuring products’ steady growth. No matter what products Railsware is working on, we always stick to the three simple principles: 🔸 do what makes sense 🔸 take responsibility 🔸 improve and share your craft As a result, we can boast of many successful products that help people on various levels. Like these: 🔹Calendly - an online appointment scheduling platform that we’ve been supporting from the ideation to a $3.5 billion business. 🔹BrightBytes - a research-based decision support platform. Railsware extended the BrightBytes tech team to help build complicated parts of projects till the moment when Google acquired BrightBytes. 🔹DoctorOnlineUA - a free online platform for Ukrainians who require physical and mental health advice but don’t have access to qualified medicine. During the first six months, more than 1600 consultations have been held for free. At Railsware, we value freedom, remote and a flexible schedule, and a balanced workload. We guarantee easy-going onboarding, a clear but flexible development plan, and the ability to take responsibility for decision-making through a holacratic team structure. No wonder, an average Railswarian stays in the company for around 5 years! We invest in building a strong team choosing people who care about their work and are dedicated to their projects. Is that what you were looking for? Join Railsware now, find your new Career Match - https//railsware.com/careers
