Marketing Coordinator

Summary
The Primary focus of the Marketing Coordinator is to build strategic alliances on behalf of Peachtree Orthopedics with targeted primary care providers, urgent care centers, key businesses, sports entities, and other referral organizations. The goal of building these relationships is to expand awareness of Peachtree Orthopedics offerings and competitive differentiators. Success for Marketing Coordinator will be measured by the number of strategic alliances that are built and a direct increase in number of patients seen from the target referral sources.
Essential Duties and Responsibilities

• Understand the Peachtree Orthopedics brand and offerings comprehensively.
• Work with marketing team to develop a strong strategic alliance contact database.
• Develop relationships with referring physician groups to understand their needs and acquaint them with Peachtree Orthopedics.
• Build trust in and preference for Peachtree Orthopedics as the top of mind referral by referring physician groups.
• Provide educational seminars to referring physicians and staff with the marketing team.
• Create opportunities to provide Physician presence on sidelines at sporting events.
• Create opportunities to sponsor sporting and other community sports-related events.
• Coordinate scheduling with Athletic Trainer Certified to ensure coverage at sponsored events.
• Provide educational presentations to staff and parents on relevant sports-injury topics.
• Provide Saturday morning clinics (at offices or schools/organizations/rec departments).
• Help coordinate and provide sports performance testing services.
• Utilize promotional products to increase name recognition.
• Help coordinate and provide CME presentation to referring physician groups with Marketing Team.
• Utilize social media to post about Peachtree Orthopedics in real-time.
• Help prepare for involvement in community organizations and events.
• Other duties may be assigned.

Supervisory Responsibilities
This job has no supervisory responsibilities.
Competencies
To perform the job successfully, an individual should demonstrate the following competencies:

• Analytical - Synthesizes complex or diverse information; collects and researches data; uses intuition and experience to complement data.
• Continuous Learning - Seeks feedback to improve performance; shares expertise with others.
• Job Knowledge - Competent in required job skills and knowledge; exhibits ability to learn and apply new skills; keeps abreast of current developments; requires minimal supervision; displays understanding of how job relates to others; uses resources effectively.
• Use of Technology - Demonstrates required skills; adapts to new technologies; uses technology to increase productivity; keeps technical skills up to date.
• Design - Generates creative solutions; translates concepts and information into images; uses feedback to modify designs; applies design principles; demonstrates attention to detail.
• Problem Solving - Identifies and resolves problems in a timely manner; gathers and analyzes information skillfully; develops alternative solutions; works well in group problem solving situations; uses reason even when dealing with emotional topics.
• Project Management - Develops project plans; coordinates projects; communicates changes and progress; completes projects on time and budget; manages project team activities.
• Customer Service - Manages difficult or emotional customer situations; responds promptly to customer needs; solicits customer feedback to improve service ; responds to requests for service and assistance; meets commitments.
• Communications - Expresses ideas and thoughts verbally; expresses ideas and thoughts in written form; exhibits good listening and comprehension; keeps others adequately informed; selects and uses appropriate communication methods.
• Cooperation - Establishes and maintains effective relations; exhibits tact and consideration; works cooperatively in group situations.
• Managing Customer Focus - Promotes customer focus; establishes customer service standards; provides training in customer service delivery; monitors customer satisfaction; develops new approaches to meeting customer needs.
• Oral Communication - Speaks clearly and persuasively in positive or negative situations; listens and gets clarification; responds well to questions; demonstrates group presentation skills; participates in meetings.
• Teamwork - Balances team and individual responsibilities; gives and welcomes feedback; supports everyone's efforts to succeed.
• Written Communication - Writes clearly and informatively; edits work for spelling and grammar; varies writing style to meet needs; presents numerical data effectively; able to read and interpret written information.
• Conflict Resolution - Confronts difficult situations; uses negotiation skills to resolve conflicts.
• Impact & Influence - Pursues and wins support for ideas; displays ability to influence key decision-makers; achieves win-win outcomes; uses authority appropriately to accomplish goals; addresses divergent opinions.
• Ethics - Treats people with respect; keeps commitments; inspires the trust of others; works with integrity and principles; upholds organizational values.
• Organizational Support - Follows policies and procedures; completes administrative tasks correctly and on time; supports organization's goals and values; benefits organization through outside activities; supports affirmative action and respects diversity.
• Adaptability - Adapts to changes in the work environment; manages competing demands; changes approach or method to best fit the situation; able to deal with frequent change, delays, or unexpected events.
• Consultative Selling - Qualifies potential customers; builds rapport and establishes trust; asks questions to discover client business needs; applies product and market knowledge effectively; presents solutions that meet customer objectives.
• Achievement Focus - Sets and achieves challenging goals; demonstrates persistence and overcomes obstacles; recognizes and acts on opportunities.
• Personal Appearance - Dresses appropriately for position; keeps self well groomed.
• Sales Skills - Initiates new contacts; maintains customer satisfaction; maintains records and promptly submits information.
• Attendance/Punctuality - Is consistently at work and on time; ensures work responsibilities are covered when absent; arrives at meetings and appointments on time.
• Dependability - Follows instructions, responds to management direction; takes responsibility for own actions; keeps commitments; commits to long hours of work when necessary to reach goals.; completes tasks on time or notifies appropriate person with an alternate plan.
• Initiative - Volunteers readily; undertakes self-development activities; seeks increased responsibilities; takes independent actions and calculated risks; looks for and takes advantage of opportunities; asks for and offers help when needed.
• Innovation - Displays original thinking and creativity; meets challenges with resourcefulness; generates suggestions for improving work; develops innovative approaches and ideas; presents ideas and information in a manner that gets others' attention.
• Judgment - Displays willingness to make decisions; exhibits sound and accurate judgment; supports and explains reasoning for decisions; includes appropriate people in decision-making process; makes timely decisions.
• Planning/Organizing - Prioritizes and plans work activities; uses time efficiently; plans for additional resources; sets goals and objectives; organizes or schedules other people and their tasks; develops realistic action plans.
• Quality - Demonstrates accuracy and thoroughness; looks for ways to improve and promote quality; applies feedback to improve performance; monitors own work to ensure quality.
• Quantity - Meets productivity standards; completes work in timely manner; strives to increase productivity; works quickly.
• Safety and Security - Observes safety and security procedures; reports potentially unsafe conditions; uses equipment and materials properly.

Required Knowledge, Skills, and Abilities
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Ability to work nights and weekend as applicable depending on sporting/other event support.
Education and Experience
Bachelor's degree from four-year college or university; or one to two years of related experience and/or training; or equivalent combination of education and experience. Marketing experience with excellent written and verbal communication.
Language Skills
Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports and business correspondence. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
Mathematical Skills
Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.
Computer Skills
To perform this job successfully, an individual should have knowledge of MS Word, Excel, and MS PowerPoint Processing software. Computer, email, internet, and mobile-device savvy.
Reasoning Ability
Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations. Must have reliable transportation and the ability to work nights and weekend as applicable depending on sporting/other event support.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this Job, the employee is regularly required to use hands to finger, handle, or feel; reach with hands and arms and talk or hear. The employee is frequently required to stand and walk. The employee is occasionally required to sit. The employee must frequently lift and/or move up to 10 pounds.
Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.