Our client is seeking an innovative and strategic Manager of Marketing, Public Relations, and Social Media with a passion for sports to lead our wealth management firm; financial literacy program marketing efforts. Their firm specializes in serving collegiate & professional athletes and coaches and extends to our Secure The Bag financial literacy program that works with NFL, NBA and collegiate athletic teams.
Responsibilities
- Leading the development and implementation of marketing strategies to drive brand awareness and client engagement.
- Overseeing public relations to raise brand awareness and create media opportunities.
- Managing social media channels to ensure consistent and engaging content.
- Coordinating with internal teams and external partners to create compelling marketing campaigns.
- Building and nurturing relationships with professional athletes, coaches, and potential brand partners.
- Monitoring and analyzing marketing performance metrics to optimize strategies.
- Supervising and collaboration with freelancers on content creation and financial literacy presentation
- Manage athlete prospects/brand ambassadors generated from financial literacy events
Qualifications
- Bachelor’s degree, or currently enrolled in an accredited college or university in marketing, communications, or related field of study
- Specialization in Social Media and Communications (Experience in the sports, digital, or social space is a significant advantage)
- Ability to regularly anticipate and respond to clients’ needs
- Strong skills in writing and editing firm communications
- Knowledge and experience leading marketing campaigns
- Superior knowledge of social media platforms and the latest trends
- Knowledge of branded content production
- Media outreach/PR experience
- Excellent oral, written, interpersonal communication skills
- Mastery of the major social media platforms, including Facebook, Instagram, Twitter, YouTube, LinkedIn, and TikTok
- Knowledge of social media analytics software, including Facebook Insights, Google Analytics, and Twitter Analytics to track audience engagement and campaign performance
- Experience with content management systems, word processor applications, and image/video editing software
- Experience in the sports, digital, or social space is a significant advantage
Compensation
- $50,000 - $80,000 based on experience
What We Do
Based in Northern California’s wine country, our consulting firm believes that if your employees truly are your best asset, then the quickest way to grow your business is to get better at getting (and keeping) better people.
We offer turnkey solutions that leave our clients with a repeatable process in place so that value continues to be created even after the retainer ends. Our ideal clients are small to medium businesses that know they can improve their talent acquisition and retention strategies, but they just don’t know where to begin.
