About the role -
You will be instrumental in setting brokers up for short- and long-term success, helping them master our AI enablement platforms to drive local market growth.
You will deliver a 5-star marketing onboarding experience to brokers who are joining LMG or changing service plans to the Loan Market or Partner service plans, and then ensure they have the right tools and playbooks to find and keep clients for the life of their time with LMG.
Key responsibilities -
- Onboarding: Lead the end-to-end marketing onboarding process for businesses and brokers, acting as the primary point of contact for the first 12 weeks to ensure a 5-star experience.
- Platform utilisation: Manage the setup of marketing platforms (such as websites, Google Business Profiles, database marketing, NPS & review generation) for new brokers and businesses, and coach brokers on best practices to ensure they are set up for ongoing success.
- Network support: Supporting the Local Area Marketing Specialist to implement self-service marketing toolkits and training programs to empower brokers to implement their local area marketing plans.
KPIs -
- Achieve an average marketing onboarding rating of 9 or above for all new businesses
- Generate quarterly marketing reports for all Loan Market & Partners businesses
- Successful migration to Salesforce/increased efficiency for set-up of new businesses
To succeed in this role you will bring -
- Experience: Minimum 2 years of experience in digital marketing (agency or in-house) and a degree in Marketing (or similar).
- Technical skills: Sound understanding of SEO/AEO/GEO, social media and email marketing best practices. Experience using a CRM (ideally Salesforce) or marketing automation platform is highly desirable.
- AI-first mindset: You don’t just use AI; you build, prompt, and train workflows that make marketing execution simple, rapid, and effective for non-technical users.
- CRM experience: Experience using a CRM (ideally Salesforce) or marketing automation platform to manage workflows, track activity, and report on campaign results.
- Relationship management: A proven ability to communicate with and support senior stakeholders/clients, ensuring they feel empowered and set up for success.
- Mindset: You thrive in a high-intensity, fast-paced environment. You are comfortable juggling multiple priorities, can take initiative to solve problems and are highly resilient.
Skills Required
- Minimum 2 years of experience in digital marketing
- Degree in Marketing or a similar field
- Understanding of SEO, AEO, and GEO best practices
- Understanding of social media marketing best practices
- Understanding of email marketing best practices
- Experience using a CRM or marketing automation platform
- Experience with Salesforce
- Ability to build, prompt, and train AI marketing workflows
- Ability to communicate with and support senior stakeholders and clients
- Ability to manage multiple priorities and solve problems independently
What We Do
Ray White is a market-leading real estate agency group and property investment business, operating throughout Australia, New Zealand, Indonesia and Hong Kong. We are a fourth-generation family-owned and led business, founded in 1902 in Crows Nest, Queensland. Our original office - the Shed - in Crows Nest still stands today. There are over 12,000 members of the Ray White family. Our members span all areas of real estate agency activities, including residential, commercial and rural property sales and management. Our specialist businesses focus on specific market sectors such as valuations, marine, and insurance. We are a partner in HTL Property, delivering specialised integrated services for the hotel industry and its investors throughout Australia. RW Capital invests on behalf of the White Family, and institutional and private investors, into private credit, real estate private equity and private equity. We seek to provide all of our members with a family experience that supports leadership, embraces curiosity, and is a springboard for them to reach heights that they might not have thought achievable. We recorded our strongest year of growth and transaction activity in the financial year ending 30 June 2024. Our market share of residential property sales in Australia and New Zealand is at a record high of 14.4%, more than twice the second-largest group.
