Marketing Coordinator

Position Summary
The Marketing Coordinator plays an integral role in supporting the execution of ABYSS marketing initiatives across digital, brand, content, events, and commercial campaigns. This role works closely with the Chief Marketing Officer and cross-functional teams to coordinate marketing activities that strengthen brand awareness, generate leads, and support business development objectives.
The Marketing Coordinator will own campaign execution, content creation, workflow automation, social media management, event coordination, marketing analytics, and help build and maintain systems across different platforms, while ensuring consistency across all marketing communications. The ideal candidate should be flexible with timings, highly organized, creative, detail-oriented, ambitious, and eager to grow within a fast-paced technology company.
Key responsibilities:
Marketing operations and CRM architecture 

• Own HubSpot as a system of record for marketing: object model, property governance, scoring, workflows, and reporting.
  
• Design and maintain the lead qualification framework, including MQL definition, fit scoring, and engagement scoring.
  
• Continually evolve HubSpot automations & systems to streamline workflows.
  
• Software development capability is a material advantage in this role.
  
• Project management experience is a must; advanced knowledge of tools like ClickUp/Asana/Monday.
  

Product marketing 

• Translate product capability into positioning, messaging, and proof for a technical audience.
  
• Communicate with relevant stakeholders for technical accuracy.
  
• Own launch: briefs, tiering, messaging hierarchy, enablement assets, and post-launch adoption tracking in partnership with the Product department.
  
• Produce collateral that the sales team will use: one-pagers, pitch decks, and competitive battlecards.
  
• Maintain a claims register so that every quantified statement in the market has a traceable source.
  

Content and web 

• Write technical marketing copy and coordinate with multiple teams to do so.
  
• Run the editorial calendar across website and campaign assets.
  
• Be comfortable with programming languages and have a working knowledge of github.
  
• Build and maintain the company website as needed.
  

Market and competitive intelligence

• Maintain a working view of competitors
  
• Turn that view into commercial artifacts: narratives, differentiation claims, and pricing context.
  
• Build and run named-account motion against a defined target list of operators
  
• Design and operate paid programs on LinkedIn and adjacent channels.
  

Field and events 

• Own conference and event strategy i.e., which events earn attendance, what the objective is, and how outcomes are measured.
  
• Run cycle for priority events, including booth strategy, target invite lists, hospitality, field playbooks, and follow-up sequencing.
  

Person specification

• Excellent written and verbal communication skills.
  
• Strong organizational skills with the ability to manage multiple projects simultaneously.
  
• Flexible with their working hours
  
• Creative mindset with attention to detail and visual presentation.
  
• Strong interpersonal skills and ability to collaborate across departments.
  
• Proactive, self-motivated, and eager to learn.
  
• Strong problem-solving and time management skills.
  
• Ability to thrive in a fast-paced and evolving environment.
  
• Customer-focused with a passion for marketing and brand development.
  
• Demonstrates professionalism, accountability, and integrity.
  
• Can identify with and demonstrate ABYSS Core Values.
  

Preferred skills 

• An understanding of B2B marketing principles, LinkedIn campaign designing, and workflow automation.
  
• Advanced knowledge of HubSpot or similar CRM/marketing automation tools is necessary.
  
• Familiarity with AI tools and using AI in a uniquely creative way, especially Claude.
  
• Familiar with product marketing principles and how to apply them on complex software
  
• Basic knowledge of Google Analytics, SEO, and digital advertising concepts.
  
• Familiarity with Canva, Adobe Creative Suite, Figma, Claude Design or similar design tools is advantageous.
  
• Experience coordinating events, webinars, or promotional activities is desirable.
  
• Strong analytical skills with the ability to interpret marketing data and prepare reports.
  
• Experience working within B2B technology, engineering, SaaS, AI, robotics, or industrial sectors is considered an advantage.
  
• Experience supporting geographically distributed or remote teams is beneficial.

Qualification
Bachelor's degree in Marketing, Business Administration, Communications, Digital Marketing, or a related discipline is preferred. Any discipline can apply with relevant experience.
Professional certifications in Digital Marketing, Google Analytics, HubSpot, Meta, LinkedIn Marketing, or similar platforms are advantageous.