The Role
Execute outreach to trade publications and high-authority sites, draft and publish SEO-optimized content, update website and YouTube metadata, apply schema markup, support AI search audits, manage social scheduling, and assist the Senior Digital Marketer with research, project tracking, and content editing.
Summary Generated by Built In
Job Description
Beacon Funding is a direct equipment lender serving small and mid-size businesses in towing, septic, hardscaping, landscaping, light construction, screen printing, and embroidery. We’re hiring a Marketing Coordinator to own execution-level work across publication outreach, SEO/AEO support, content publishing, email writing, and other marketing channels. This role works directly with the Senior Digital Marketer to help execute on identified digital marketing strategies. If you’re reliable, a hard worker, strong communicator, and passionate about writing and creating content – this is the role for you!
Job Responsibilities
- Identify and contact trade publications, industry directories, and high-authority websites across Beacon Funding’s target verticals
- Conduct outreach via email, phone, and online submission forms to explore advertising, backlink, and guest editorial opportunities
- Research and document contact names, submission processes, content requirements, pricing, and editorial calendars
- Build ongoing relationships with publication contacts and report findings to Senior Digital Marketer weekly
- Draft initial press release outlines and first drafts for Senior Digital Marketer review
- Update on-page content on core website pages per Senior Digital Marketer’s direction — FAQs, factual updates, and AEO-optimized summary copy
- Optimize YouTube video titles, descriptions, chapters, and tags to align with SEO and brand standards
- Support the monthly AI search visibility audit by testing queries across ChatGPT, Perplexity, and Google AI Overviews and documenting results
- Apply schema markup code to CMS pages following Senior Digital Marketer guidance
- Publish approved blog articles to the Beacon Funding website following formatting and SEO standards
- Schedule and post approved social content per the content calendar
- Ensure all content is correctly formatted, linked, and tagged before going live
- Write original and engaging content for marketing campaigns based on briefs provided from SME
- Proof and edit content to keep marketing materials up to date
- Gather requirements to assess project needs
- Keep detailed notes and assist with meeting prep
- Create and manage assigned tasks in the project management system
- Complete assigned research and marketing projects
- Manage time to effectively meet expectations and deadlines
Job Requirements
- 4 – 10 years of experience in B2B marketing, communications, or a coordinator role
- Strong writer — clear, professional, and on-brand across email, social, and outreach
- Comfortable on the phone and building relationships with external and internal contacts
- Organized and self-managing across multiple simultaneous projects
- Active user of AI tools (Claude, ChatGPT, or similar) in your daily workflow
- Foundational knowledge of HTML and CSS
- Understanding of SEO principles, including domain authority and backlink building
- Experience working with a Content Management System (CMS) like DNN or HubSpot or WordPress
- Familiar with keyword research and backlink auditor tool like SEMrush or Ahrefs
- Comfortable using project management tools like Jira or Trello
- Experience with social media publishing platforms such as Statusbrew or Hootsuite
- Degree in marketing or journalism
- Experience with Google Analytics 4
- Certified in Backlink Management or in SEO Link Building
- Relevant certifications in SEO, content marketing, or inbound marketing (e.g., SEMrush, HubSpot, or similar)
Benefits
- Group Mediclaim Policy
- Parental Insurance Coverage
- Accident Policy
- Retirement Benefits (Provident Fund)
- Gratuity
- Overtime Bonus, Paid Vacation & Holidays, Profit Sharing & Incentives
Skills Required
- 4 - 10 years of experience in B2B marketing, communications, or a coordinator role
- Strong writer -- clear, professional, and on-brand across email, social, and outreach
- Comfortable on the phone and building relationships with external and internal contacts
- Organized and self-managing across multiple simultaneous projects
- Active user of AI tools (Claude, ChatGPT, or similar) in your daily workflow
- Foundational knowledge of HTML and CSS
- Understanding of SEO principles, including domain authority and backlink building
- Experience working with a Content Management System (CMS) like DNN or HubSpot or WordPress
- Familiar with keyword research and backlink auditor tool like SEMrush or Ahrefs
- Comfortable using project management tools like Jira or Trello
- Experience with social media publishing platforms such as Statusbrew or Hootsuite
- Degree in marketing or journalism
- Experience with Google Analytics 4
- Certified in Backlink Management or in SEO Link Building
- Relevant certifications in SEO, content marketing, or inbound marketing (e.g., SEMrush, HubSpot, or similar)
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The Company
What We Do
Here at Beacon Funding, we’ve spent nearly 30 years establishing ourselves as the premier, full-service provider of financing solutions to all types of organizations throughout a wide variety of industries. Whether you’re an equipment manufacturer looking for a vendor financing partner or you’re looking to finance an equipment purchase for your business (think tow truck, boom truck, embroidery equipment), we have the expertise and support to help you succeed. At Beacon, we like to think that we have developed the ideal blueprint for running an equipment financing operation. It takes talented and dedicated employees nationwide to deliver competitive and dependable equipment financing programs that our vendors and clients have come to expect. Not only do we have the financing knowledge, but we’re also experts on the equipment we finance, so we have both sides of the equations covered. This means that we’re able to provide financing services to all types of businesses: new, established, and financially healthy and even those with a troubled credit history
