Reporting to the Marketing Manager, you will provide key support to UK & Ireland Marketing initiatives and assist in delivering marketing initiatives.
Your Responsibilities
Support Junior Marketing Manager in executing all marketing activities
Mirroring Carhartt WIPs global marketing plan in the UK/IR market
Development, production and support of B2B & B2C marketing.
Organise and handle logistics of seasonal seeding and bespoke gifting orders
Manage showroom samples for shoots and manage model castings and fittings
Work together with Retail Manager to recognise local marketing needs, conception and activation of new concepts to help promote the UK stores.
Support wholesale customers with marketing activities.
Support and manage production and logistics of local campaign and seasonal photoshoots.
Support with managing local social media channels.
Produce editorial work for Carhartt WIPs UK social media channels.
Event production, from concept to completion, including special releases, anniversary events, store events, music events / festivals etc.
Managing artwork proposals, Basecamp, copy requests, and building decks for relevant projects.
Manage all monthly reporting processes and newsroom mailouts with guidance from Marketing Manager.
Manage seasonal OOH site bookings, consistently researching new opportunities for campaign visibility.
Site visits to Carhartt WIP retail stores, wholesale customers, venues, collaborative partners and any other location required at any time through the UK.
Your Profile
Experience and understanding of marketing principles
Teamwork, planning, commercial awareness
Numerical skills
Excellent knowledge of computer software- MS-Office / KeyNote
Proficient with Adobe Creative Suite and online applications including social media platforms and associated programmes
High level of self-organization, communication, multitasking and improvisation
Demonstrable ability to multi-task and adhere to deadlines
Good knowledge, deep connection and understanding of fashion, music, skate, art and sub-cultures
Skills Required
- Experience and understanding of marketing principles
- Teamwork, planning, commercial awareness
- Numerical skills
- Excellent knowledge of computer software - MS Office / Keynote
- Proficient with Adobe Creative Suite and online applications including social media platforms
- High level of self-organization, communication, multitasking and improvisation
- Demonstrable ability to multi-task and adhere to deadlines
- Good knowledge, deep connection and understanding of fashion, music, skate, art and sub-cultures
What We Do
Carhartt manufactures premium clothing known for exceptional durability, comfort, quality of construction and fit that you can feel in the fabrics and see in the performance. Established in Detroit in 1889, our corporate headquarters is today located in Dearborn, Michigan and our U.S. facilities are located in Kentucky and Tennessee. We have company-owned retail locations throughout the U.S. and our flagship store is located in Midtown, Detroit. We are proud to be making best-in-class apparel for the active worker. Our work environment is friendly, business casual, family oriented and welcoming to all. Our dedication to quality is not only reflected in our products but also in our people. At Carhartt, we are committed to providing our consumer with a brand they can trust and depend on, our associates with career challenges and rewards and our communities with support and assistance. “I believe that when a man wears an article that I manufacture, his self-respect is increased because he knows that it is made by an honest manufacturer, who is honest with his employees. - Hamilton Carhartt ” Carhartt. Outworking them all since 1889
