Marketing Content Specialist (B2B)

Posted 2 Days Ago
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Barcelona, Cataluña, ESP
In-Office
Junior
Gaming • Software
The Role
Produce B2B inbound content including SEO-optimized blog posts, long-form articles, gated guides, case studies, and website copy. Research topics independently, collaborate with commercial team for sales enablement, and contribute LinkedIn content. Deliver high-quality, research-driven pieces that support lead generation and brand messaging.
Summary Generated by Built In

Kerma Games builds the technology behind modern, social-first gaming experiences. Our platform enables partners to launch fully branded interactive entertainment products that combine real-time interaction, predictive gameplay, and immersive digital experiences.
Headquartered in Boston with operations in Monterrey, Barcelona, and Atlanta, we are a fast-growing team focused on redefining how people play, connect, and interact online.

The role

This role is open to both full-time and freelance arrangements for the right person.

As Content Writer, you will produce the written content that drives our inbound strategy, including blog posts, SEO articles, gated guides, case studies, and website copy across Kerma Games and related brands.

The expectation is that you can take a topic, conduct the necessary research, and deliver a finished, high-quality piece.

What you'll do
  • Write SEO-optimised blog posts and long-form articles on iGaming industry topics, product categories, and operator challenges

  • Develop gated content assets such as whitepapers, guides, and research reports to support lead generation

  • Write and maintain website copy across multiple brands

  • Produce case studies and sales enablement materials in collaboration with the commercial team

  • Contribute to LinkedIn content as needed

  • Research topics independently and bring ideas and story angles, not just execution

Qualifications
  • 2+ years of content writing experience in a B2B environment

  • Strong research and writing skills, with the ability to make technical subjects accessible without losing precision

  • SEO fundamentals, including keyword strategy, on-page structure, and content briefing

  • Experience writing case studies, long-form guides, and website copy

  • Self-directed and comfortable working from a brief with minimal supervision

  • Based in or willing to relocate to Barcelona

  • Experience in iGaming, SaaS, or technology industries is a plus

  • Fluent English required; Spanish or additional languages are a plus

Skills Required

  • 2+ years of content writing experience in a B2B environment
  • Strong research and writing skills, making technical subjects accessible without losing precision
  • SEO fundamentals, including keyword strategy, on-page structure, and content briefing
  • Experience writing case studies, long-form guides, and website copy
  • Self-directed and comfortable working from a brief with minimal supervision
  • Based in or willing to relocate to Barcelona
  • Experience in iGaming, SaaS, or technology industries
  • Fluent English
  • Spanish or additional languages
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The Company
50 Employees

What We Do

Kerma Games is a premium casino game provider creating entertainment-driven gaming experiences for the global iGaming market. The company builds technology for modern, social-first gaming experiences, developing slots, crash games, and live casino table games. By partnering with gaming operators, Kerma delivers customized platforms and high-quality content powered by celebrity IP, focusing on performance, scalability, and long-term player engagement and retention.

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