What to Expect in the Role:
Plan, shoot, and edit organic photo and video content featuring employees, customers, equipment, and job sites across the Ag & Turf and Turfgrass business units.
Assist in the development and implementation of social media marketing campaigns.
Manage day-to-day posting, scheduling, and community engagement across company social media accounts.
Travel to customer sites, company events, trade shows, and field days to capture real-time content and provide on-site promotional support.
Conduct on-camera interviews and testimonials with employees and customers to highlight equipment performance, product overviews, service stories, and company culture.
Track and report on organic social media performance. Stay current on social media tactics, trends, and platform best practices, bringing fresh ideas to the team.
Work closely with the marketing team to ensure brand storytelling and content align with broader marketing tactics, campaigns, and priorities.
Maintain an organized library of photo, video, and testimonial assets for reuse across marketing channels.
Support additional marketing and communications projects as needed, such as internal communications, website or blog content, and print materials.
- Bachelor’s degree in Marketing, Communications, Business, or related field
0-2 years of experience in social media, content creation, or communications (internship or entry-level experience is acceptable).
Genuine interest in and understanding of agriculture, turf, and equipment. Comfortable interacting and communicating with customers and employees
Strong photography and video skills, including phone-first content creation and basic editing for social platforms and comfortable using tools such as Canva, Adobe Premiere Rush, or CapCut.
Strong written and verbal communication skills.
Familiarity with social media management and scheduling tools (e.g., Hootsuite, Sprout Social, Meta Business Suite).
Team player who works well cross-functionally and takes direction from marketing leadership to keep content aligned with broader brand and marketing efforts.
Willingness to travel regularly between locations, including some early mornings, evenings, or weekends for events.
Detail-oriented with strong organizational skills and the ability to manage multiple shoots, projects, and deadlines.
Skills Required
- Bachelor's degree in Marketing, Communications, Business, or a related field
- 0-2 years of experience in social media, content creation, or communications; internship or entry-level experience acceptable
- Interest in and understanding of agriculture, turf, and equipment
- Comfort interacting and communicating with customers and employees
- Strong photography and video skills, including phone-first content creation and basic social media editing
- Experience with Canva, Adobe Premiere Rush, or CapCut
- Strong written and verbal communication skills
- Familiarity with social media management and scheduling tools such as Hootsuite, Sprout Social, or Meta Business Suite
- Ability to collaborate cross-functionally and follow marketing leadership direction
- Willingness to travel regularly, including occasional early mornings, evenings, or weekends
- Strong organizational skills and ability to manage multiple shoots, projects, and deadlines
What We Do
King Ranch is a modern agribusiness and resource management company with diversified operations across the United States. It specializes in cattle ranching, farming of citrus, cotton, grain, sugar cane, and turfgrass, as well as luxury retail goods and recreational hunting. The company is committed to a culture of stewardship, innovation, and uncompromising quality in its agricultural and land management practices.
