The Role
Lead US-focused demand generation and performance marketing initiatives. Develop GTM strategies, manage multichannel campaigns, optimize ROAS and CAC, conduct CRO and A/B testing, maintain websites, implement tracking tools, analyze funnels, and deliver performance reports while collaborating with leadership on attribution and pipeline alignment.
Summary Generated by Built In
Job Title: Marketing Consultant – US Market (Hybrid, Night Shift)
Location: Hyderabad, India
Shift: US Hours (3:00 PM – 1:00 AM IST)
Experience: 3–7 years
Mode: Hybrid (Office + Work from Home)
Job OverviewWe are seeking an experienced Marketing Manager to lead demand generation and performance marketing initiatives focused on the US market. The ideal candidate will have strong expertise in developing and executing Go-To-Market (GTM) strategies, managing multi-channel campaigns, analytics, and delivering measurable ROI.
Key Responsibilities· Develop and implement GTM strategies tailored for US clients across various channels.
· Plan, execute, and optimize campaigns across SEO, SEM, paid media, social media (Meta, LinkedIn, Instagram, YouTube), email, and retargeting.
· Experience in setting up and managing tracking tools like Google Tag Manager, Microsoft Clarity etc... to monitor conversions and campaign performance.
· Continuously optimize campaigns to maximize ROAS (Return on Ad Spend) and reduce CAC (Customer Acquisition Cost).
· Drive conversion rate optimization (CRO) through A/B testing, landing page improvements, and funnel analysis.
· Prepare and present detailed performance reports and insights for management review.
· Must have experience in design & maintaining websites.
· Collaborate closely with Founders and Directors to ensure lead attribution accuracy and pipeline alignment.
· Knowledge of HIPAA-compliant marketing practices for healthcare accounts is a plus.
Required Skills & Qualifications· 5–12 years of digital marketing experience managing US clients, preferably in demand generation and performance marketing.
· Bachelor’s degree in any discipline.
· Proven expertise in paid social campaigns, PPC, SEO, and paid media strategies.
· Exposure to website designing.
· Strong analytical, reporting, and communication skills.
· Willingness to work in US shift hours (3 PM – 1 AM IST).
· Professional communication and collaboration skills across organizational levels.
Skills Required
- 3-7 years of experience
- 5-12 years of digital marketing experience managing US clients
- Bachelor's degree in any discipline
- Experience in demand generation and performance marketing
- Expertise in paid social campaigns, PPC, SEO, and paid media strategies
- Experience with website design and maintenance
- Strong analytical, reporting, and communication skills
- Willingness to work US shift hours from 3:00 PM to 1:00 AM IST
- Professional communication and collaboration skills across organizational levels
- Knowledge of HIPAA-compliant marketing practices for healthcare accounts
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The Company
What We Do
SmartDocs develops AI-powered enterprise software for document and business-process management. Its offerings combine intelligent document management with SmartGPT, enterprise chatbots, business process management (BPM), enterprise content management (ECM), and source-to-pay (S2P) process solutions. The company’s mission is to simplify document handling and help global corporations make procurement and related workflows more efficient, productive, and easier to manage across complex organizational operations.
