Marketing & Communications Specialist

Job Title:  Marketing & Communications Specialist
Department: Marketing & Communications 
Classification: Full Time, Exempt 
Reports to: Strategic Communications Director 
 

Our Culture 

Our mission and core values are brought to life by our culture. In the Y, we strive to live our cause of strengthening communities with purpose and intentionality every day. We are welcoming: we are open to all. We are a place where you can belong and become. We are genuine: we value you and embrace your individuality. We are hopeful: we believe in you and your potential to become a catalyst in the world. We are nurturing: we support you in your journey to develop your full potential. We are determined: above all else, we are on a relentless quest to make our community stronger, beginning with you.  

Position Summary 

The Marketing & Communications Specialist supports the work of the YMCA by executing clear, engaging and mission-driven communications across digital and print platforms. This role works closely with the Strategic Communications Director and collaborates across departments to support marketing campaigns, storytelling, member communication and organizational visibility. 
 
This is an ideal opportunity for a marketing professional with 3–5 years of experience who is ready to continue growing within a collaborative, mission-driven environment. The ideal candidate is creative, organized, adaptable and comfortable managing multiple projects independently in a fast-paced workplace. 
 
The Marketing & Communications Specialist will execute a wide range of marketing efforts including content creation, social media management, website updates, email marketing, digital signage, photography, campaign coordination and storytelling. 
 
This role is ideal for a marketing and communications professional who enjoys creating content, managing projects and supporting meaningful community engagement work while continuing to grow their skills in a collaborative environment. 

Essential Functions 

• Executes marketing and communications projects and campaigns across digital, print and member-facing channels. 

• Creates and coordinates content for social media, email marketing campaigns, website updates, digital signage, flyers, brochures and member communications. 

• Maintains website content and ensures schedules, events and messaging are accurate and up to date. 

• Manages social media content calendars and supports engagement across organizational platforms. 

• Creates, schedules and distributes email marketing campaigns. 

• Develops visual and written storytelling content that highlights the YMCA’s impact in youth development, healthy living and social responsibility. 

• Takes photos and videos at YMCA programs, events and community activities as needed. 

• Executes digital marketing efforts including online advertising, SEO implementation and campaign support. 

• Maintains YMCA brand standards and ensures materials align with YMCA brand guidelines. 

• Works closely with program, operations and development teams to gather information, coordinate requests and support communication needs. 

• Coordinates with print vendors, media partners and external vendors as assigned. 

• Creates and distributes timely operational communications and member updates across digital platforms. 

• Pulls and organizes marketing performance data including social media engagement, website traffic and email performance metrics. 

• Supports event promotion and community engagement initiatives. 

• Demonstrates initiative, organization and strong follow-through while managing multiple projects and deadlines. 

• Completes all required trainings as assigned by supervisor by scheduled due dates. 

• Handles questions and concerns in a professional, empathetic and solution-oriented manner. 

• Maintains confidentiality and exercises sound professional judgment in communications work. 

• Must maintain a current, valid Oregon driver’s license, a DMV driving record that meets YMCA standards, and evidence of insurability throughout employment. 

• Other duties as assigned. 

Minimum Qualifications 

• Two years of coursework, certifications, webinars or other types of education in marketing, communications, public relations or a related field. 

• At least 3-1/2 years of professional experience in marketing, communications or related work. 

• Strong written and verbal communication skills. 

• Experience creating content for social media, email marketing and/or websites. 

• Experience using graphic design platforms such as Adobe Creative Suite and/or Canva. 

Preferred Qualifications 

• Bachelor’s degree in marketing, communications, graphic design or related field. 

• Experience with website content management systems such as WordPress or Drupal. 

• Experience with email marketing platforms such as Constant Contact, Mailchimp or HubSpot. 

• Experience managing organizational social media accounts. 

• Basic photography and videography skills. 

• Experience working in a nonprofit, community-focused or mission-driven organization. 

• Bilingual in English and Spanish. 

Professional Competencies 

• Ability to manage multiple projects and deadlines with minimal supervision. 

• Strong organizational skills and attention to detail. 

• Comfortable learning new systems and technology platforms. 

• Demonstrates initiative and ownership of assigned projects. 

• Able to work independently while collaborating effectively within a team environment. 

• Maintains strong attention to detail and follows projects through completion. 

• Adapts well in a fast-paced environment with changing priorities. 

• Strong storytelling and communication skills across multiple platforms. 

• Ability to create engaging and mission-aligned content for diverse audiences. 

• Understands the importance of brand consistency and audience engagement. 

• Builds positive working relationships across departments and with community partners. 

• Welcomes feedback and contributes positively to a collaborative team culture. 

• Approaches challenges with professionalism, curiosity and a solution-oriented mindset. 

Work Environment & Physical Demands 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  

• While performing the duties of this job, the employee is regularly required to use a computer for extended periods of time and be able to communicate using a computer and phone/smart device  

• The employee frequently is required to sit and reach and must be able to move around the work environment  

• The employee must occasionally lift and/or move up to 50 pounds  

• Specific vision abilities required by this job include close vision, distance vision and the ability to adjust  

• The noise level in the work environment is usually moderate  

Employee Benefits & Discounts    

• Careers | Eugene Family YMCA (eugeneymca.org)   

The Eugene Family YMCA is an Equal Employment Opportunity Employer.    

The Eugene Family YMCA is committed to creating an environment of mutual recognition where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. The Y believes that diversity, inclusion, and a sense of purpose and belonging in the workplace are critical to the achievement of our mission. We seek to recruit, develop, and retain the most talented people from a diverse candidate pool.   

If you need assistance or an accommodation due to a disability, you may complete the ADA Accommodation Request Form; or contact us at [email protected] or 541-686-9622.   

The Y: We're for youth development, healthy living, and social responsibility.