The Marketing & Communications Specialist is a key member of Camarena Health’s in-house marketing team, responsible for crafting meaningful, mission-driven content that connects with both internal and external audiences. This role plays a central part in executing brand-aligned marketing initiatives across digital and print platforms, supporting community outreach, and advancing organizational goals. The Specialist will assist in content creation, campaign coordination, digital engagement, and internal communications—ensuring a consistent and compelling brand voice across all touchpoints.
This position reports to the Director of Marketing, and collaborates closely with Chief Strategy Officer, Outreach team, and external creative partners to maintain a high standard of communication and storytelling throughout the organization.
EXPECTATIONSStrong written and verbal communication skills across formats.
Strategic thinker with a creative mindset and attention to detail.
Thrives in a collaborative team environment and works well independently.
Comfortable with fast-paced project cycles and shifting priorities.
Stays current on marketing trends and tools, especially in healthcare and digital media.
Punctual and reliable with excellent time management.
1.1. Partner with leadership and departments to develop internal communication strategies.
1.2. Assist in planning and executing marketing campaigns for community outreach, events, and service line promotions.
1.3. Write and edit clear, concise, and engaging content for blogs, brochures, posters, and other print materials.
1.4. Ensure consistency in voice and visual branding across all materials.
1.5. Support execution of one-off and annual campaigns as assigned.
1.6. Work with vendors and outside agencies to manage timelines, approvals, and asset delivery.
1.7. Represent the marketing team at internal meetings and external events when needed.
2. Digital Marketing2.1. Assist in design, implementation and content creation of marketing campaigns and strategies for mixed media platforms (digital, print, television, etc.).
2.2. Assist in design and implement community engagement pieces for mixed media platforms.
2.3. Oversee and regularly publish content to social media accounts (Facebook, Instagram, LinkedIn, YouTube).
2.4. Monitor Google and Social reviews and interact with our audience via community management.
2.5. Maintain technical proficiency and digital marketing trends to effectively communicate Camarena Health’s message.
2.6. Other marketing and Communication duties as assigned.
3. Project Management3.1. Manage multiple projects simultaneously, meeting all deadlines and prioritizing tasks effectively.
3.2. Work closely with the Marketing Manager to determine project scopes, timelines, and deliverables.
3.3. Maintain organized records of files and projects for easy access and collaboration.
4. Collaboration and Communication4.1. Partner with team members to brainstorm ideas and refine concepts.
4.2. Participate in team meetings and contribute ideas to enhance marketing efforts.
5. Technology and Tools5.1. Utilize design software such as Adobe Creative Suite and Canva (Photoshop, Illustrator, InDesign, etc.) to create high-quality designs.
5.2. Stay updated on design trends and technology to enhance creative output.
6. Quality Assurance6.1. Review all content created for accuracy, quality, and compliance with brand guidelines before finalizing.
6.2. Conduct revisions based on feedback from the Marketing Manager and other stakeholders.
7. Focus on Corporate Expectations/Standards7.1. Attend and actively participate in all required meetings and training sessions.
7.2. Work flexible or extended hours when necessary to meet deadlines.
7.3. Demonstrate awareness of, and compliance with, Camarena Health’s mission to provide health care access and support services for the community.
7.4. Maintain confidentiality and respect for proprietary and sensitive information.
7.5. Perform other duties as assigned by the supervisor.
MINIMUM REQUIREMENTSEducationBachelor’s Degree in Marketing, Communications, or a related field required.
Professional experience in marketing, communications, public relations, or similar role.
Hands on experience in social media management.
Exceptional media writing skills preferred.
Ability to meet deadlines.
Excellent communication skills.
Excellent customer service skills.
Experience with Windows & Mac operating system.
Experience with Microsoft Office.
Experience in Adobe Creative Cloud preferred.
English/Spanish bi-lingual is a plus.
Experience in healthcare sector is a plus.
Must be able to sit at a desk and work on a computer for extended periods.
Must be able to lift up to 20 pounds occasionally.
Must have adequate vision to review detailed design elements on a computer screen and in print.
Must be able to communicate effectively with team members and stakeholders.
Skills Required
- Bachelor's degree in Marketing, Communications, or a related field
- Professional experience in marketing, communications, public relations, or a similar role
- Hands-on experience managing social media
- Ability to meet deadlines and manage multiple projects
- Excellent written and verbal communication skills
- Excellent customer service skills
- Experience with Windows and Mac operating systems
- Experience with Microsoft Office
- Exceptional media writing skills
- Experience with Adobe Creative Cloud
- English and Spanish bilingual ability
- Experience in the healthcare sector
- Ability to sit at a desk and work on a computer for extended periods
- Ability to lift up to 20 pounds occasionally
What We Do
Camarena Health is a community-based health center serving individuals and families across Madera and surrounding Central Valley communities. Its mission is to promote healthy communities through quality, compassionate care. The organization delivers comprehensive primary and preventive services, including medical, dental, behavioral health, optometry, chiropractic, pharmacy, urgent care, and health education, and works to make care accessible to patients regardless of their circumstances.
