This role also leads messaging alignment, internal communications, and content-driven support for campaigns and events.
.
Main Responsibilities:
- Write and develop high-quality content including case studies, whitepapers, presentations, brochures, and website copy
- Create and adapt regional sales and marketing collateral aligned to global messaging
- Translate technical and policy-heavy material into clear, engaging narratives
- Work with the corporate marketing team to ensure alignment on core messaging and positioning
- Ensure consistency of tone, voice, and narrative across all materials
- Support brand messaging and storytelling across regions
- Develop content aligned to GovTech, digital transformation, and public financial management
- Draft social media content (primarily LinkedIn) aligned to campaigns
- Support internal communications strategy, including newsletters and executive messaging
- Ensure clarity and consistency across internal communications
- Develop event-related content (presentations, speaking notes, collateral)
- Support messaging for events, media engagement, and announcements
- Ensure proper use of FreeBalance brand, messaging, and assets
- proofread and edit content across the organization
Messaging & Positioning
Editorial & Brand Governance
Qualifications:
- 3–5+ years in content marketing, communications, or journalism
- Exceptional writing and editing skills (native or near-native English)
- Experience developing sales and marketing collateral
- Ability to simplify complex subject matter
- Strong attention to detail and editorial judgment
- Experience in B2B, public sector, or technology environments preferred
- Familiarity with CMS platforms (e.g., WordPress), design tools (e.g., Canva or Adobe Creative Suite), and AI-assisted writing tools
- Strengthens global messaging consistency and positioning
- Improves quality and effectiveness of sales and marketing materials
- Enables stronger thought leadership and event presence
- Willingness to travel internationally
- Excellent written and verbal communication skills in English are required
Impact
Skills Required
- Post-secondary/university degree in Communications, Journalism or Marketing
- Minimum 2-4 years of experience in marketing or marketing communications
- Excellent written and verbal communication skills in English
- Willingness to travel internationally
What We Do
FreeBalance is a purpose-led organisation dedicated to improving citizen wellbeing around the world. Our Public Financial Management (PFM) and GovTech solutions, advisory services and training deliver realistic and impactful public sector reform that enhance transparency, improve effectiveness, restore trust and create innovation breakthrough opportunities. We believe strongly in fiscal transparency and accountability and our products help bring the power of open government to citizens and decision-makers around the world. With a 35-year track record of success and operations in 27 countries, FreeBalance has unparalleled experience in public finance reform and is a specialized Business-to-Government (B2G) firm. The FreeBalance team is composed of passionate and inspired people who build solutions that make a difference. With over 30 different nationalities in the team we pride ourselves on our diversity and are deeply committed to building local talent in the countries in which we operate. This diversity of thinking helps us to create solutions relevant to the country context.
