Marketing & Communication Manager (B2C)

ROLES & RESPONSABILITIES

• 1. Client Commercialization Support:
• Assess risks, define processes, and establish standards with the client;
• Collaborate with the client to develop marketing directions and tactics;
• Advise the client and support them in implementing their marketing plan;
• Continuously support the client in managing appropriate marketing and promotional tools, including web strategy and ticket sales;
• Propose dissemination solutions on various platforms, such as websites, social media, blogs, promotional videos, or others;
• Supervise the creation of all marketing communication tools produced by MF;
• Approve all marketing communication tools produced by the client;
• Ensure that the marketing and commercialization strategy is maintained during the launch and upon request, including public relations interventions and press events, in collaboration with MF and client communication and marketing teams;
• Centralize press reviews and maintain and develop media relations in collaboration with MF’s communication team.


• 2. Commercialization for Distribution Partnerships: *In a context where MF is involved in a commercial operation
• Analyze potential markets;Develop, maintain, and/or sustain business relationships with distributors/promoters;
• Participate in strategy planning, market launch, commercialization, communications, and press relations;Collaborate with distributors/promoters to maximize ticket sales and revenues;
• Analyze ticket sales trends and communicate sales actions related to them;
• Negotiate partnership agreements related to these functions.


• 3. Management of Originals Brands:
• Provide expertise on the vision and use of various Originals brands for clients or partners who obtain the license;
• Continuously support the execution of brand strategies and brand image;
• In collaboration with MF’s communications team, the Brand Manager, and the Director of Business Development and Marketing, organize and plan the brand and sub-brand messaging, and mentor teams who will represent the company;
• Contribute to brand strategy and creation in collaboration with the Brand Manager.

YOUR JOURNEY INCLUDES

• A college degree with a specialization in marketing or communications (or equivalent);
• More than 7 years of experience in communications and/or B2C marketing (or equivalent);
• Solid experience in the entertainment industry (an asset) or in a sales context;
• Bilingualism (spoken and written);
• Excellent digital knowledge;
• Expertise in markets outside of Quebec (Canada and international);
• Proficiency in common software and technological environments;
• The ability to simplify technical language;
• Strong communication skills.

YOUR QUALITIES

• Persuasive, charismatic, and diplomatic.
• Autonomous, dynamic, and demonstrates initiative.
• Possesses exceptional interpersonal skills.
• Responsible and skilled in prioritization.
• Client-oriented mindset.
• Analytical and data-driven thinker.
• Visionary.

SPECIFIC WORK CONDITIONS

• Flexibility regarding working hours;
• Willingness to travel occasionally.

SOME PERKS THAT COME WITH WORKING AT MF

• Hybrid work mode to optimize work-life balance;
• Group insurance benefits for you and your family;
• Wellness account allowing you to claim personal expenses ;
• Yearly budget for an inspiration account;
• Free access to Dialogue telemedicine service, to quickly respond to your health concerns and those of your family;
• 5 paid sick days per year;
• Personalized training and skills development plan through the MF School;
• Daily meals at lower cost, snacks, and coffee available at all times;
• MF Life Department, a catalyst for employee wellness initiatives (physical, mental health, social activities, etc.).