The Role
Lead the bank’s marketing communications strategy across assigned products and services. Direct integrated campaign planning, messaging, channel strategy, creative development, budgets, procurement compliance, and cross-functional delivery. Manage marketing communications specialists and collaborate with internal creative teams and external agencies. Ensure campaigns support commercial objectives, meet timelines and procedures, and improve brand awareness, customer acquisition, and loyalty through post-campaign performance analysis.
Summary Generated by Built In
- Provide strategic direction of the Bank's marketing communications, driving measurable growth in brand awareness, customer acquisition, and loyalty among key target segments.
- Lead a team of marketing communication specialists in developing integrated marketing communication plans—encompassing campaign architecture, key messaging, and channel strategy—for OCBC banking products and services within the assigned portfolio. Ensure all communication strategies are tightly aligned with, and directly support, the commercial objectives of each respective product or service line.
- To ensure efficient allocation of human capital, budget, and timelines to drive the achievement of established marketing and commercial objectives.
- Partner with Marketing Communication Head and their team to drive alignment across all marketing campaigns and initiatives.
- Provide strategic creative direction to both external agencies and the internal creative team on products and services slated for promotion, ensuring that all campaigns are creatively compelling, operationally executable, and directly aligned with the Bank's business strategy.
- To monitor the post-campaign performance of each marketing communication plan and use the insights gained to improve and refine future planning
- To monitor the approved budget for each marketing campaign, ensuring all related procurement activities are comply with the Bank's established SOPs.
- Drive cross-functional collaboration to ensure all work is delivered on schedule, in line with procedures, and aligned with the Bank's business vision.
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The Company
What We Do
PT Bank OCBC NISP Tbk is a leading financial institution in Indonesia that provides a wide array of banking products and services to corporate, SME, and individual customers. Operating through business, consumer, and global markets segments, it offers savings, loans, credit cards, mutual funds, and insurance products. The company is a subsidiary of OCBC Overseas Investments Pte. Ltd. and is one of Indonesia's top ten banks.
