About GenScript Biotech Corporation
Founded in 2002 in New Jersey, GenScript Biotech Corporation accelerates innovation in biotech and healthcare by providing researchers and companies with the building blocks needed to develop groundbreaking treatments and products. Guided by its mission to Make People and Nature Healthier Through Biotechnology, and its role as a well recognized biotechnology company, GenScript has a team of approximately 6,165 employees and has served more than 200,000 customers across over 100 countries and regions.
Position: Marketing Campaigns Manager
Location: China
Report to: Senior Lead II, Marketing Campaign
Position Summary
Key Responsibilities:
• Work with cross-functional teams on marketing briefs and in-depth customer understanding to transform business needs into marketing campaigns.
• Provide insight-driven and targeted creative strategy and campaign planning, including target audience definition, creative ideation, omni-channel content development, and evaluation methods.
• Oversea internal and external creative content creation (visuals, A/Vs, emails, social media, etc.) based on the creative strategy and planned timelines, ensuring alignment with brand guidelines and business strategies.
• Build the storytelling of the GenScript LSG brand across campaigns, ensuring consistency and strategic continuity through various forms of content amplified at multiple connection points.
• Optimize the marketing campaign process and management tools to ensure the hi-quality and timely production/implementation of all campaign/event materials.
• Monitor the progress and analyze the effectiveness of marketing campaigns, provide analysis reports and optimization suggestions.
• Oversee the marketing campaigns team’s engagement, capability development and performance assessment while inspiring them.
Qualifications:
• Bachelor’s degree or above, major is not limited.
• 5+ years of work experience, more than 2+ years of experience related to marketing campaign strategy and execution.
• Educational background or work experience in biomedical/biotechnology industry is preferred.
• Familiar with the process and methods of marketing campaign planning, execution and analysis, familiar with digital marketing channels and strategies.
• Experience in planning and implementing large-scale online/offline activities is preferred.
• Strong market insight, analytical ability and strategic thinking.
• Strong organization, coordination and communication skills, able to discuss plans and programs with partners (product managers, regional marketers, EMKT channels, etc.) and coordinate resources to maximize marketing effectiveness.
• Ability to juggle multiple objectives, projects and tasks and deliver within deadlines.
• Fluent spoken English, excellent reading and writing skills are required.
GenScript USA Inc/ProBio Inc. is a proud equal opportunity/affirmative action employer committed to attracting, retaining, and maximizing the performance of a diverse and inclusive workforce. It is the Company's policy to ensure equal employment opportunity without discrimination or harassment based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law.
GenScript USA Inc./ProBio Inc. maintains a drug-free workplace.
Please note: Genscript USA Inc./ProBio Inc. will only contact candidates through verified application sources. GenScript/Probio does not request personal information from candidates through individual email or any other platform.
Skills Required
- Bachelor's degree or above
- 5+ years of work experience
- 2+ years experience related to marketing campaign strategy and execution
- Familiarity with marketing campaign planning, execution and analysis
- Familiarity with digital marketing channels and strategies
- Strong market insight, analytical ability and strategic thinking
- Strong organization, coordination and communication skills
- Ability to manage multiple projects and meet deadlines
- Fluent spoken English and excellent reading and writing skills
- Educational background or work experience in biomedical/biotechnology industry
- Experience planning and implementing large-scale online/offline activities
GenScript Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about GenScript and has not been reviewed or approved by GenScript.
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Healthcare Strength — Feedback suggests medical coverage is solid, with mentions of comprehensive health plans and employer HSA support in some options. Company communications also emphasize robust health benefits alongside wellbeing and training initiatives.
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Leave & Time Off Breadth — Feedback suggests a range of paid time off types, including vacation, sick time, company holidays, and additional leave categories. Some roles reference flexible vacation arrangements that broaden usable time off.
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Retirement Support — Feedback suggests retirement offerings include a 401(k) with company match in certain postings. This provides a longer-term savings component within total rewards.
GenScript Insights
What We Do
Founded in 2002 and listed on the Hong Kong Stock Exchange in 2015, GenScript has an established global presence across Greater China, North America, the EU, and Asia Pacific. Today, over 300,000 customers from over 160 countries and regions worldwide have used GenScript’s premier, convenient, and reliable products and services. GenScript currently has over 5,000 employees globally, 33% holding master’s and/or Ph.D. degrees. In addition, GenScript has a number of leading commercial technologies developed in the fields of synthetic biology, immunotherapy, antibody design, chemical synthesis, and bioinformatics, including more than 100 patents and over 270 patent applications. As of June 2022, GenScript's products and services have been cited by 74,700 scientific papers worldwide. GenScript is committed to striving toward its vision of being the most reliable biotech company in the world to make humans and nature healthier through biotechnology.
