Marketing Automation Specialist

Posted 4 Days Ago
Be an Early Applicant
Hiring Remotely in Berkeley Lake, GA, USA
In-Office or Remote
Senior level
AdTech
The Role
Own and rebuild HubSpot-based marketing infrastructure: audit and clean CRM, design lifecycle segmentation and automation, align marketing with sales outreach, standardize attribution across ad platforms, enforce governance, and document systems to drive measurable revenue.
Summary Generated by Built In

This is a remote position.

The Marketing Automation Specialist will own, rebuild, and scale My Amazon Guy’s marketing infrastructure, with a primary focus on HubSpot architecture, lifecycle automation, attribution clarity, and governance standards. This is a systems-first, hands-on role responsible for transforming our CRM and marketing automation ecosystem into a clean, scalable, revenue-driving engine. This is not a brand marketing or campaign execution role. This is a technical marketing systems leadership position focused on structure, integrity, and long-term scalability.

About My Amazon Guy
My Amazon Guy (MAG) is a full-service Amazon growth agency helping established Amazon sellers ($40K–$10M+ revenue) optimize, scale, and professionalize their Amazon businesses.

We generate leads through authority-driven content (YouTube, LinkedIn, SEO), paid media (Google & Meta), outbound ASIN review videos, and our Free Audit offer.

MAG is a thriving digital marketing agency with 500+ employees and a diverse global client base. Our culture is dynamic, performance-driven, and built around innovation and operational excellence.

Key Responsibilities
  • HubSpot Architecture & Governance
    • Conduct a full audit of properties, workflows, lists, lifecycle stages, and automation logic
    • Remove deprecated workflows and redundant structures
    • Deduplicate contacts and companies
    • Redesign lifecycle stages for clarity and reporting integrity
    • Implement clean segmentation logic
    • Establish naming conventions and governance standards
    • Restrict permissions and prevent ad hoc workflow creation
    • Document system architecture and operational processes
  • Lifecycle Marketing & Automation
    • Build structured lifecycle segments (Lead, MQL, SQL, Opportunity, Customer)
    • Develop dynamic segmentation frameworks based on intent and readiness
    • Design and optimize automated nurture journeys
    • Align marketing automation with sales handoff rules
    • Eliminate unnecessary broadcast email volume
    • Ensure all workflows are tied to measurable revenue movement
  • BDR & Marketing Alignment
    • Align outbound outreach (ASIN review videos and follow-ups) with automation logic
    • Prevent overlapping or contradictory messaging
    • Ensure intent signals trigger correct actions
    • Maintain clean routing and lifecycle transitions
    • Connect human sales outreach with automation systems
  • Attribution & Funnel Clarity
    • Work across platforms including:
      • HubSpot (CRM)
      • ActiveCampaign
      • Instantly
      • Google Ads
      • Meta Ads
      • Retention.com
      • WordPress
      • GA4
      • Google Tag Manager
      • Google Search Console
      • Google Business Profile
      • Trustpilot
    • You will:
      • Standardize UTM governance
      • Improve multi-touch attribution visibility
      • Align ad reporting with lifecycle progression
      • Improve MQL → SQL → Opportunity tracking
      • Reduce reporting ambiguity for leadership
  • Marketing Infrastructure Protection
    • Create segmentation request protocols
    • Establish automation standards
    • Protect system integrity from short-term workarounds
    • Maintain documentation and system clarity
    • Serve as long-term owner of marketing systems governance


Requirements
  • 5+ years in Marketing Operations, RevOps, or Marketing Technology
  • Deep, hands-on HubSpot experience (required)
  • Proven experience cleaning and restructuring complex CRM environments
  • Strong understanding of paid media funnels and conversion tracking
  • Experience with lifecycle marketing, lead scoring, and segmentation frameworks
  • Experience building or restructuring automation systems
  • Comfortable enforcing governance and setting system standards
  • Experience working with distributed teams (Filipino team experience preferred)
  • A dual-monitor setup is required (at least 8GB of RAM)
  • Must have at least 25 MBPS internet speed


Benefits
  • 40 hours a week, 8 hours a day
  • Competitive salary base
  • Permanent WFH setup
  • Unlimited FREE access to MAG School courses and SOP Library!
  • Work schedule is in EST (Monday-Friday only)
  • Opportunities for professional development and career advancement


Skills Required

  • 5+ years in Marketing Operations, RevOps, or Marketing Technology
  • Deep, hands-on HubSpot experience
  • Proven experience cleaning and restructuring complex CRM environments
  • Strong understanding of paid media funnels and conversion tracking
  • Experience with lifecycle marketing, lead scoring, and segmentation frameworks
  • Experience building or restructuring automation systems
  • Comfortable enforcing governance and setting system standards
  • Experience working with distributed teams (Filipino team experience preferred)
  • Dual-monitor setup with at least 8GB of RAM
  • Minimum 25 MBPS internet speed
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The Company
HQ: Berkeley Lake, GA
312 Employees
Year Founded: 2018

What We Do

Want a job? https://myamazonguy.com/jobs Hire us: https://myamazonguy.com/contact My Amazon Guy is a 300+ client full-service Amazon Agency in Atlanta, Georgia. We grow hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more are all in-house. My Amazon Guy is the Wikipedia of Amazon knowledge, with more than 1,100 videos on how to sell on Seller Central Khan Academy style. We specialize in: -Launching new brands & products -Helping wholesalers/manufacturers get started. -Taking retailers to the next level through digital marketing -Driving traffic & Sales Hourly education sessions are also available: https://myamazonguy.com/book-a-coaching-call/ Full-Service Amazon Management Growing Amazon sales is what we’re best at. Our full-service management includes all the core services your business needs to succeed on Amazon and access to our entire team of Amazon experts. PPC Our PPC management is specialized for each client and includes hands-on advertising specialists and our MAGADS system. SEO Our 4-phase Amazon SEO plan is best-in-class and will show dramatic results in search rankings in 90 days. Design Our designers specialize in designing for Amazon – this includes A+ Content, Brand Stores, & graphics. Catalog We fully optimize titles, bullets, and back-end search terms to ensure search rankings.

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