The Role
The Marketing Automation Specialist role involves executing data-driven lifecycle marketing campaigns using tools like Braze and SQL, collaborating across teams.
Summary Generated by Built In
This is a remote position.
Job Title: Marketing Automation / Lifecycle Marketing Specialist
Experience Required: 5+ Years of Relevant Experience (Mandatory)
Location: Remote
Working Days: Monday to Friday
Working Hours: 3:30 PM – 1:30 AM (US Business Hours, EST Shift changes as per day light saving time).
Role Overview
We are looking for a detail-oriented and technically strong Marketing Automation / Lifecycle Marketing Specialist with hands-on experience in Braze and data-driven campaign execution. The ideal candidate will be comfortable working at the intersection of marketing, product, and data teams to build, optimize, and scale lifecycle campaigns.
Must-Have Skills
- Strong hands-on experience with Braze
- Advanced SQL skills (joins, CTEs, window functions, complex segmentation logic)
- Experience with Hightouch or similar reverse ETL tools
- Solid experience with Liquid templating for dynamic and personalized messaging
- Proven track record of building and optimizing lifecycle marketing campaigns
- Strong understanding of event-driven architecture in marketing systems
- Ability to troubleshoot and resolve data discrepancies across systems
- Comfortable collaborating with marketing, product, and data teams
Nice-to-Have Skills
- Experience with Google Tag Manager (GTM)
- Familiarity with Amplitude
- Experience with Segment (CDP)
- Experience working with Snowflake
- Background in growth marketing or experimentation-driven environments
Skills Required
- 5+ years of relevant experience
- Strong hands-on experience with Braze
- Advanced SQL skills
- Experience with Hightouch or similar reverse ETL tools
- Solid experience with Liquid templating
- Strong understanding of event-driven architecture
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The Company
What We Do
For every beautiful garment People Tree makes, there's an equally beautiful change happening somewhere in the world. When you wear People Tree, you look good and feel good knowing your unique garment was made with respect for people and the planet.
