DeanHouston+ has more than 30 years in B2B marketing, with four offices across the country – Cincinnati, Chicago, Los Angeles and Nashville. Our Chicago office is looking for a Marketing Automation Specialist to help in lead generation, web-based marketing automation and CRM data management. You will be responsible for building, analyzing, proofing and launching sales-focused digital campaigns, and help structure the resulting data to empower sales teams, for a wide variety of industrial clients.
We have found great success with Marketing Automation Specialists who have the following characteristics:
Analytical: You enjoy using data to evaluate campaign performance and uncover opportunities for improvement, balancing creativity with insight-driven decision making.
Organized: You thrive in a fast-paced environment, managing and optimizing marketing automation for multiple clients with strong attention to detail.
Strong Communicator: You clearly explain recommendations and results to both technical and non-technical stakeholders.
Curiously Driven: You enjoy learning new industries and diving into clients’ products and markets, especially within manufacturing and industrial sectors.
Job Duties
Marketing Automation: You will help build, analyze, proof and launch email- and form-based marketing automation campaigns. You’ll collaborate with account management and marketing managers to provide recommendations and make sure all campaign activity, website forms and automation-specific tracking codes are functioning properly.
CRM Data Architecture: At DH+ we strive to drive both marketing and sales performance on behalf of our clients. Learning how to wrangle complex marketing data sets, and transfer them into easy-to-use, actionable information for our clients’ sales teams is how you’ll add value to the complete commercial equation.
Analytics and Metrics: You will assist in primary source-data platforms (Google Analytics, HubSpot/Salesforce Marketing Cloud,, Google Tag Manager, etc.) and actively monitor clients’ digital data. When there is any unusual activity or deviations from expected performance, you’ll act as the first line of defense. Regularly pulling lead generation reports with relevant data based on strategic plans is another critical job duty for this position.
Strategy: You’ll help in the development of marketing growth strategies to find how DeanHouston can build clients’ brands – helping with customer personas and inbound marketing principles to come up with creative ways to shine a spotlight on our clients.
Qualifications
- Bachelor’s degree in Marketing, Information Technology, Computer Science, Statistics or Marketing-Related field
- Experience Needed: 0-4 years
- Knowledge In: Marketing Automation (HubSpot, Marketo or SFMC experience is a huge plus), CRM mechanics, Email Marketing, Metric Reporting, Google Analytics, Google Tag Manager, Google Search Console, Digital Marketing Theory (Customer Personas and Segmentation, Inbound Marketing Principles, etc.), Excel
- Nice to Have Experience: SEO, Basic HTML, Market Research, Google AdWords, Salesforce/Microsoft Dynamics, Tableau or Power BI, SQL
Benefits
We are committed to building a healthy, resilient, rewarding culture from the inside out. Some of our benefits include:
- We collaborate in person on Mondays and Fridays and offer the flexibility to work remotely one day per week between Tuesday and Thursday
- Paid time off and holidays
- Health, dental, and vision insurance (PPO and HSA options)
- Paid parental bonding leave
- Company-paid life insurance and short-term disability coverage
- 401(k) participation with company match
- Pet insurance
- Ongoing professional training, tools, and growth opportunities
Salary Range
The total target compensation for this role is $60,000 - $70,000 USD annually, commensurate with experience, expertise and internal equity.
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What We Do
DeanHouston, Inc. is a full-service, business-to-business integrated marketing communications firm, whose mantra — Eternally Confident. Totally Fearless. — drives its strategic, total immersion approach to leveraging customer opportunities and solving complex customer problems. Headquartered in the Two Rivers building at 525 Scott Street, Suite 201, Covington, KY (USA), DeanHouston also has offices in: 1) Rancho Cucamonga, CA, near Los Angeles 2) Orland Park, IL, southwest of Chicago 3) Nashville, TN 4) Shanghai, China Established in the summer of 1988, DeanHouston has experienced explosive growth between 2008 and 2017, expanding its full-time employee base by more than 350% and tripling its office footprint across the enterprise. The company currently has a staff of nearly 80 people. DeanHouston was named five times to the Inc. 5000 list of the nation's fastest-growing privately held companies. In 2016, it was the only Ohio company to earn a spot on this exclusive list five consecutive years. Now the 13th largest advertising and marketing firm in the 17-county Greater Cincinnati region, DeanHouston has made the Cincinnati Business Courier's Fast 55 list three consecutive years. Other recent notable recognition include the: * Goering Center Tri-State Family and Private Business top Private Business Award for companies 16-50 years in business * Epilepsy Foundation of Greater Cincinnati and Columbus’s Seize Hope Corporate Award DeanHouston stays true to its original business mission: To help technical products and services companies increase revenues and net income through development/implementation of integrated branding & marketing communications strategies aligned with their short- and long-range business objectives.
