FluentPet Marketing Automation Specialist

FluentPet creates the tools and community for catalyzing two-way communication between humans and the animals we live with. Using cognitive science-based research and insights, we work with humans and their animal learners to create a new shared language that will improve both of their lives. Our research and engagement with the community let us constantly iterate and improve the FluentPet HexTile System. This allows us to continue expanding the scope of what we understand is possible when communicating with other species.

The Marketing Automation Specialist at FluentPet develops and implements marketing automation strategies to drive customer engagement, retention, and acquisition. This role involves working closely with the marketing, sales, and product teams to create seamless, personalized customer experiences.

• Design, implement, and optimize marketing automation campaigns using platforms like Klaviyo, Circle.so, Zoho, Pendo, Intercom, Shopify, Asana, Streak, etc.
• Create and manage customer journeys to ensure a personalized and engaging experience across all touchpoints.
• Proactively suggest, design, and implement new growth strategies.
• Develop lead nurturing strategies and scoring models to convert prospects into customers and increase lifetime value
• Design and execute marketing campaigns, including segmentation, A/B testing, and performance analysis 
• Maintain and enhance the quality of the marketing database through data cleansing, segmentation, and enrichment.
• Monitor campaign performance, providing insights and recommendations to improve effectiveness and ROI.
• Work closely with the sales, product, and customer service teams to ensure alignment and maximize the impact of marketing initiatives.
• Collaborate with the content team to develop compelling content for various customer journey stages.
• Automate affiliate revenue calculation, notification, and tiering.
• Work closely with the community.fluent.pet coordinator to ensure proper operation of workflows.

• 3-5 years of experience in marketing automation, email marketing, or a related field.
• Proficiency in marketing automation platforms (e.g., HubSpot, Marketo, Pardot), CRM systems, and analytics tools (e.g., Google Analytics).
• Strong analytical skills with the ability to interpret data, generate insights, and optimize campaigns.
• Excellent organizational and project management skills, with the ability to manage multiple projects simultaneously.
• Strong written and verbal communication skills, with the ability to create compelling marketing content
• Ability to work collaboratively in a cross-functional team environment.
• Passion for pets and understanding pet behavior and communication is a plus.

• Certifications in marketing automation platforms (e.g., Klaviyo, Intercom) or digital marketing.
• Experience with Account-Based Marketing (ABM) strategies and tools.
• Experience in a B2C environment, particularly within the pet industry or related fields.
• Proficiency in advanced analytics tools and techniques, such as SQL, data visualization tools (e.g., Tableau, Power BI), and statistical analysis.
• Experience with graphic design or video editing tools (e.g., Adobe Creative Suite) to enhance marketing content.
• Experience working in a fast-paced startup environment

• Competitive salary commensurate with experience
• Flexible remote work environment
• Opportunity to work with a passionate team and make a difference in pet-human relationships
• Professional development opportunities
• Pet-friendly policies and discounts on FluentPet products

Please submit your resume, a cover letter detailing your experience as a Marketing Automation Specialist, examples of past automation projects you've successfully optimized, and any relevant case studies you've implemented. 

Join us in revolutionizing how we communicate with other species!

FluentPet is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.