Marketing Automation Specialist

Job Title: Marketing Automation Specialist

Employment Type: Full Time, 40 hours/week 

Reports to: Manager, CRM / Marketing Automation

FLSA Status: Exempt 

WHO WE ARE 

LIFE SURGE is a leading company in the industry of faith-based live events and financial education programs. One of the fastest growing organizations in the country, LIFE SURGE exists to inspire, transform, and equip people to build their personal impact in ways that glorify God. By annually producing 25+ events and providing financial education to thousands around the nation, we do just that.

We are a team of experienced professionals who are passionate about helping people learn, grow, and connect so they may live more enriched lives. Our culture is one where we celebrate one another, individually and as a team. We look to acknowledge and reward our star performers. Let your light shine in our company! 

Opportunity 

Are you passionate about streamlining processes and optimizing marketing efforts? We're seeking a Marketing Automation Specialist to join our dynamic team. In this role, you'll play a pivotal part in managing and executing marketing automation tasks, ensuring our campaigns run smoothly and effectively. Your contributions will directly impact our ability to reach our strategic goals.

Essential Duties

• Workflow Management: Take charge of Hubspot automation tasks by following established workflows and guidelines. Your meticulous attention to detail will ensure flawless execution.

• Strategic Collaboration: Collaborate closely with our team leader to comprehend and prioritize marketing objectives. By aligning with our strategic goals, you'll help us achieve greater success.

• Sales Support: Implement and monitor automated workflows, including lead nurturing, lead scoring, segmentation, and email marketing campaigns, based on predefined instructions. You'll also be responsible for managing dashboards to track our progress.

• Content Development: Assist in crafting and refining marketing assets like email templates, landing pages, and forms, while adhering to brand guidelines. Your creativity and attention to detail will help maintain consistency and quality.

• Copywriting: Collaborate with our content creation team to develop captivating and persuasive copy for automated email campaigns and landing pages. Your ability to maintain brand voice and engage our audience will be essential.

• Conversion Optimization: Optimize copy for improved conversion and engagement. Utilize persuasive language, clear calls-to-action, and effective storytelling techniques to drive results.

• Quality Assurance: Perform thorough quality assurance checks to guarantee the accurate implementation of campaigns. Troubleshoot any issues and resolve errors or inconsistencies promptly.

• Data Management: Assist in data management activities, including data cleansing, segmentation, and list management, to uphold data accuracy and integrity within Hubspot.

• Reporting: Generate regular reports on key automation metrics, campaign performance, and lead quality. These reports will support data-driven decision-making within the organization.

• Stay Informed: Stay updated on the latest features, enhancements, and best practices in Hubspot. Share relevant insights with the team leader and fellow team members to keep us at the forefront of automation technology.

Knowledge, Skills and Abilities Preferred 

• Strong attention to detail and organizational skills, with the ability to manage multiple tasks and priorities in a fast-paced environment.

• Proficiency in using the Hubspot platform or other CRM systems.

• Excellent problem-solving and troubleshooting abilities, with a proactive approach to identifying and resolving issues.

• Basic knowledge of inbound marketing principles.

• Strong communication skills and the ability to collaborate effectively with team members and stakeholders.

• Excellent proofreading and editing skills, with meticulous attention to grammar, spelling, and punctuation.

• Proven ability to work independently and meet deadlines while ensuring accuracy and quality.

Qualifications and Experience Preferred 

• Bachelor's degree in marketing, business administration, or a related field (or equivalent work experience).

• Solid understanding of lifecycle marketing automation concepts and email communication strategies

• Hubspot certifications (such as Hubspot Marketing Software Certification and Hubspot Automation Certification) are a plus.

Job Benefits 

• Health, Dental, Vision, Life, Holiday and Paid Time Off. 

• Non-corporate, casual, entrepreneurial, comfortable, fun and proactive work environment.

• High-level performers, disciplined, and self-motivated people will do VERY WELL in this environment. 

If you’re ready to get in on the ground floor on something bigger than all of us, and you are team player who is not afraid to work hard and be well-rewarded, then apply now to be considered! This may be the opportunity of a lifetime!

LIFE SURGE is an Equal Opportunity Employer. We value diversity and seek to empower each individual while supporting the many perspectives, skills, and experiences within our workforce. All employment is decided based on qualifications, merit, and business needs.