Marketing Automation Specialist

ACCOUNTABILITIES & ESSENTIAL FUNCTIONS

• Set up, test, and execute automated and dynamic e-mail campaigns for lead generation and nurturing, trigger-based campaigns, as well as ad-hoc emails. This includes building forms and dynamic content.
• Define audience and build targeted segmentation for e-mail campaigns based on sales and engagement.
• Responsible for setting up the approval reviews for e-mail campaigns for suppliers, newsletters, events, brands, and other internal departments, ensuring deadlines are met. Take necessary actions if the deadlines will not be met and find alternative methods to accomplishing goals in the same timeframe.
• Implement testing methodologies (A/B testing) within all elements of email marketing to improve engagement and program performance.
• Collaborate cross-functionally with key internal stakeholders, departments and external contacts.
• Ensure accuracy, quality, brand consistency and overall customer experience in email communications.
• Work closely with in-house copywriters, translators, and designers to provide guidance on email best practices.

SKILLS & CERTIFICATIONS

• Experience building campaigns using Eloqua or similar marketing automation tools desired.
• Process-oriented thinker, motivated team player, resourceful with strong problem-solving and technical aptitude.
• Experience working against tight deadlines in a fast-paced, high-growth environment keeping a keen eye on detail and accuracy.
• Strong verbal and written communication skills in English. Local language is a plus.
• Proficient in Excel and PowerPoint.
• Knowledge of Mac or Microsoft Windows environment.

Marketing Automation Specialist I

• Create segmentation for targeted email audiences.
• Process email assets for campaigns.
• Set up, test and execute standard email campaigns.
• Ensure deadlines are met to ensure emails stay on schedule.
• Process and upload qualified leads.

Marketing Automation Specialist II

• Complete understanding of segmentation and how to create targeted audiences on their own.
• Set up, test and execute complex email campaigns including dynamic content and nurturing campaigns for a personalized customer experience.
• Analyzes results of email campaigns and develops measures of success. Ensures campaigns result in the highest possible levels of engagement to increase conversion.
• Identify and implement testing methodologies (A/B testing) within all elements of email marketing to improve engagement and program performance.
• Creates email schedules based on capacity and to ensure audience fatigue levels are consistent for optimal performance.
• Fosters productive relationships with media partners, internal brand teams and cross-functional partners.
• Provide mentorship to Marketing Automation Specialist I

Requirements

• Requires a Bachelor’s Degree in Marketing field or an equivalent combination of education and marketing experience will be considered in lieu of degree.
• 2+ years of marketing automation in e-mail usability, deliverability and best practices, including proofing, linking, accuracy, tracking and functionality experience required. For internal candidates, experience can be a combination of internal and external experience.

Marketing Automation Specialist III

• Profound experience in segmentation and building campaigns using Eloqua or similar marketing automation tools.
• Sets capacity for optimal use of the customer/subscriber database.
• Identifies new media buying and lead generation opportunities. Makes decisions regarding spending levels with the supervision of the Marketing Automation Team Lead/Manager.
• Monitor email deliverability for inbox placement analysis.
• Strong communication skills and ability to present results/analytics and provide recommendations to various stakeholders as required.
• Provide mentorship to Marketing Automation Specialist I & II.

Requirements

• Requires a Bachelor's Degree in Marketing field –or – an equivalent combination of education and marketing experience will be considered in lieu of degree.
• 4+ years marketing automation in e-mail usability, deliverability and best practices, including proofing, linking, accuracy, tracking and functionality experience required. For internal candidates, experience can be a combination of internal and external experience.

Senior Marketing Automation Specialist

• Review the work of Marketing Automation Specialists to ensure accuracy, quality, brand consistency and overall customer experience in email communications, goals, and target audience.
• Identify opportunities for lead scoring and create models and strategy for use in audience targeting.
• Identify and request needed automated programs.
• Track, monitor, analyze and report on campaign performance vs. benchmarks.
• Trains and mentors other team members
• Able to make independent judgements.
• Team subject matter expert.

Requirements

• Requires a Bachelor's Degree in Marketing field –or – an equivalent combination of education and marketing experience will be considered in lieu of degree.
• 6+ years marketing automation in e-mail usability, deliverability and best practices, including proofing, linking, accuracy, tracking and functionality experience required.
• Internal candidates:
  • Experience can be a combination of internal and external experience.
  • Minimum Highly Effective performance in current role.
• Strong identification with Mouser culture and values.