Level Access is a leading accessibility solutions provider, dedicated to ensuring digital equality for all individuals. We are seeking a highly upbeat and motivated Marketing Automation & Lead Specialist to join our dynamic marketing team!
As a Marketing Automation Specialist at Level Access, you will play a crucial role in developing and implementing effective marketing strategies to promote our accessibility solutions, increase brand awareness, and drive customer engagement.
Responsibilities:
- Lead the scrubbing, data enrichment and processing of campaign responses
- Review, maintain and improve lead scoring and grading models
- Develop and maintain reports to track lead production volume, movement and conversion rates
- Work closely with our SDR team to forecast lead volume and monitor down funnel progression
- Maintain marketing database segmentation to ensure any communications delivered are relevant to the audience receiving them.
- Work closely with product marketing on mapping marketing database segmentation to personas.
- Collaborate with sales teams to develop call and email templates to support lead generation and lead qualification efforts
- Research and document processes to maintain and protect personally identifiable data
- Assist with building and QA marketing email as needed
Requirements:
- Bachelor's degree or equivalent experience in Marketing, Business Administration, or a related field
- Excellent written and verbal communication skills
- 1-3 years experience of marketing operations experience
- Creative thinking and problem-solving abilities
- Strong analytical skills with the ability to interpret data and make data-driven decisions
- Ability to work independently and collaboratively in a fast-paced environment
- Strong organizational and project management skills
- Familiarity with the latest marketing trends and technologies
Preferred Qualifications:
- Experience in B2B SaaS marketing
- Proven work experience as a Marketing Automation or Email Specialist
- HubSpot, or similar marketing automation, certification
- Familiarity with marketing technology such as SalesForce.com, 6sense, Outreach, Qualified, ZoomInfo, Writer and UberFlip
Application Process
If you are looking to contribute to a dynamic and fast-paced environment while growing your career in accounting, we invite you to apply for this exciting opportunity with Level Access. This is a full-time salaried position with a competitive benefits package, including bonus opportunities and unlimited vacation/FTO. Salary is commensurate with experience. Please submit your cover letter and resume for immediate consideration.
Level Access is committed to workforce diversity. Equal Opportunity Employer. Copyright 2024, Level Access. All rights reserved.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.