Marketing Associate

Reposted 4 Days Ago
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Rockville, MD
In-Office
55K-75K Annually
Junior
Real Estate • PropTech
The Role
The Marketing Associate will manage digital marketing efforts, oversee SEO strategies, analyze data, and support growth enablement through campaigns and content creation.
Summary Generated by Built In
About the Role

Proper is a private equity-backed consolidation platform with a mission to modernize and professionalize property management by acquiring and integrating firms, streamlining operations, leveraging technology, and enhancing stakeholder value. We are building the future of multifamily operations—join us in this transformation.

This is an exciting opportunity for a recent graduate who is eager to make an immediate impact through digital marketing, growth strategy, and data-driven creativity.

Key Responsibilities

Digital Marketing

  • Manage and update the corporate website to ensure accuracy, functionality, and brand consistency.
  • Oversee SEO strategy and keyword optimization to improve search visibility and organic performance.
  • Utilize Google Analytics and related tools to monitor web traffic, user behavior, and campaign results.
  • Manage and optimize paid digital campaigns, including LinkedIn, Instagram, and re-targeting ads, to maximize engagement and ROI.
  • Develop and maintain campaign calendars, dashboards, and KPIs to ensure execution discipline and performance transparency.
  • Support email marketing campaigns and automated digital engagement strategies.
  • Collaborate with HR to enhance employer branding and internal communications.
  • Manage external vendors, freelancers, and digital partners to ensure timely and high-quality deliverables.

Growth Enablement & M&A Support

  • Execute and monitor LinkedIn advertising campaigns to drive awareness and pipeline growth.
  • Distribute and track press releases to optimize visibility and reach.
  • Support the creation and maintenance of sales enablement collateral and marketing toolkits.
  • Partner with the M&A and business development teams on targeted outreach campaigns to sellers and industry influencers.
  • Analyze competitive activity and market trends to inform Proper’s positioning and go-to-market strategies.
Our Core Values
  • People-First, Tech-Forward: We leverage technology to eliminate inefficiencies, empowering team members to focus on high-value work. 
  • Authentic Candor & Transparency: We believe honest, direct communication builds trust, accountability, and stronger relationships.
  • Good & Fast Over Perfect & Slow: We move quickly on adaptable decisions and take a methodical approach for impactful ones.
  • Ownership & Accountability: We take initiative, embrace challenges, and follow through. We hold ourselves accountable for our work, decisions, and impact.
  • Empathetic Leadership: Strong leadership starts with high emotional intelligence, fostering a culture of support and loyalty.

Proper is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.


Requirements
Qualifications & Experience
  • Bachelor’s degree in Marketing, Communications, or related field.
  • 1–3 years of experience or strong internship background in marketing, digital strategy, or advertising.
  • Hands-on experience with retargeting ads, paid campaigns, or SEO tools.
  • Strong understanding of B2B and B2C marketing dynamics.
  • Comfortable using analytics tools (Google Analytics, LinkedIn Campaign Manager, Meta Ads Manager).
  • Excellent written and verbal communication skills.
  • Highly organized, proactive, and detail-oriented.
  • Interest in digital transformation, technology-driven growth, and data-backed strategy.

Benefits

Base Salary: $55,000-$75,000

Bonus: Performance-based bonus up to 10%

Other Benefits: Health, dental, vision, 401k match, flexible PTO

Top Skills

Google Analytics
Linkedin Campaign Manager
Meta Ads Manager
Seo Tools
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The Company
HQ: Chicago, Illinois
194 Employees
Year Founded: 2025

What We Do

Proper is transforming the multifamily property management industry through a nationwide rollup model—leveraging AI, process innovation, and a strong focus on employee and resident experience.

We streamline building and back-office operations, drive higher NOI for property owners, and elevate the end-to-end experience for building owners, employees and residents alike. With multiple completed transactions and more in the pipeline, Proper acquires management companies with assets of all sizes, geographic locations, and asset classes.

Join us in shaping the future of property management.

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