The Role
About us:
TMB (Trusted Media Brands) is the world's leading community-driven entertainment company. Our portfolio of leading brands that includes FailArmy, Family Handyman, People Are Awesome, Reader’s Digest, Taste of Home, The Healthy, The Pet Collective, and Birds and Blooms, is powered by content that’s inspired and created by our fans. Engaging more than 200 million consumers worldwide, our content — available across streaming TV, social media, web, and print — sparks curiosity, fuels laughter, and inspires people to live big, full, fantastic lives. Learn more about our brands, our data-driven marketing solutions, our award-winning licensing services, and much more at Trusted Media Brands.
Location: Gurgaon, India
About the role:
The Consumer Marketing Team at TMB is looking for an Associate Marketing Manager. This position will report to the Senior Marketing Manager and be responsible for Book & Magazine Direct Mail/Print campaign setup, execution and analytics; and admin functions as needed.
About you:
The ideal candidate for this role is able to juggle multiple projects at once and has an analytical mindset, excellent problem-solving skills and deep understanding of direct marketing principles. In addition, you possess a collaborative spirit and have strong presentation and communication skills and thrive on an opportunity to present to senior leadership and build relationships.
Your day-to-day:
We value our people and offer a collaborative and engaging culture. As a Trusted Media Brands employee, you will enjoy work/life balance, generous time off and comprehensive benefits and programs. Learn more about what life is like working at Trusted Media Brands at https://www.trustedmediabrands.com/careers/.
India specific benefits:
Trusted Media Brands embraces inclusivity and values our diverse community. We are committed to building a team based on qualifications, merit and business need. We are proud to be an equal opportunity employer and do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
This role is offered by TMB through Jukin Media India Private Limited.
TMB (Trusted Media Brands) is the world's leading community-driven entertainment company. Our portfolio of leading brands that includes FailArmy, Family Handyman, People Are Awesome, Reader’s Digest, Taste of Home, The Healthy, The Pet Collective, and Birds and Blooms, is powered by content that’s inspired and created by our fans. Engaging more than 200 million consumers worldwide, our content — available across streaming TV, social media, web, and print — sparks curiosity, fuels laughter, and inspires people to live big, full, fantastic lives. Learn more about our brands, our data-driven marketing solutions, our award-winning licensing services, and much more at Trusted Media Brands.
Location: Gurgaon, India
About the role:
The Consumer Marketing Team at TMB is looking for an Associate Marketing Manager. This position will report to the Senior Marketing Manager and be responsible for Book & Magazine Direct Mail/Print campaign setup, execution and analytics; and admin functions as needed.
About you:
The ideal candidate for this role is able to juggle multiple projects at once and has an analytical mindset, excellent problem-solving skills and deep understanding of direct marketing principles. In addition, you possess a collaborative spirit and have strong presentation and communication skills and thrive on an opportunity to present to senior leadership and build relationships.
Your day-to-day:
- Work with manager to set up and execute the names selection of print campaigns, provide campaign reporting, and manage the campaign timeline.
- Prepare campaign/weekly results reporting as needed.
- Perform independent campaign analysis and performance tracking, creating hypotheses and optimization opportunities for future campaigns, looking into trends and identifying potential discrepancies and errors.
- Approve material cost sheets vs budget, flagging discrepancies
- Proactively identify and evaluate new campaign opportunities and convert them into short-term or long-term projects.
- Collaborate actively with broader marketing, database and data teams to ensure successful campaign execution.
- Participate in departmental or cross-team meetings to communicate results and issues.
- Execute reporting using advanced media valuation analysis and calculations in Microsoft Excel, using functions such as pivot tables, vlookups, IF formulas and data filters.
- BA (Marketing or Business Administration) required
- 2-3+ years’ experience in Consumer Marketing as an analyst or marketer.
- Prior media and/or subscription experience is preferred but not required.
- Experience with campaign performance analytics such as but not limited to variance to plan analysis, Indices / test result analysis and Profit / LTV analysis.
- Problem-solving skills, with an exceptional ability to digest new information, master new techniques and translate knowledge to others in a fast-paced environment
- An ability to prioritize and organize issues / projects for self, internal team, and external partners
- An attention to detail and a great number sense
- Excellent written and verbal communication skills, as well as presentation skills
- Experience in any BI tool a plus
- Expert knowledge of Microsoft suite of products, specifically Excel and PowerPoint
We value our people and offer a collaborative and engaging culture. As a Trusted Media Brands employee, you will enjoy work/life balance, generous time off and comprehensive benefits and programs. Learn more about what life is like working at Trusted Media Brands at https://www.trustedmediabrands.com/careers/.
India specific benefits:
- Comprehensive Time Off policies
- Maternity and Paternity Time off
- Health Insurance & Wellness Benefits including access to OPD consultations*, Gym/Yoga studios, Teleconsultation/Telemedicine*
- Access to Mental Health Reimbursement
- Annual Sport reimbursement and home office reimbursement
Trusted Media Brands embraces inclusivity and values our diverse community. We are committed to building a team based on qualifications, merit and business need. We are proud to be an equal opportunity employer and do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
This role is offered by TMB through Jukin Media India Private Limited.
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The Company
What We Do
Jukin Media, Inc. builds and operates a YouTube network to build unique content brands and partner with channel creators. The company¹s brand portfolio provides viewers with videos across channels that include fails, wins, extreme sports, stunts, pranks, jokes, pets, kids, compilations, wildlife, police footage, and other randomly funny caught-on-tape moments. It also operates a licensing platform JukinVideo.com that licenses viral video content for use in TV, digital media, and advertising campaigns. The company was formerly known as ChiWay Entertainment, Inc. and changed its name to Jukin Media, Inc. in October 2013. The company was incorporated in 2010 and is headquartered in Los Angeles, California.
