The Role
The Marketing Associate will manage content strategy and execution across social channels, engage with the community, analyze metrics, and collaborate with teams to grow digital presence.
Summary Generated by Built In
We are seeking an experienced Content and Social Media Marketing Associate to drive strategy and execution across our content, community, and social media efforts. This role is critical in growing our digital presence, sparking community engagement, and contributing to the adoption of on-chain financial products.
WisdomTree Digital Assets is building the future of investing through regulated digital funds, tokenized real-world assets, and a crypto-native experience across retail and institutional platforms.
This role is open to candidates located in the greater New York metropolitan area or within a commutable distance.
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Success in this role would be achieved by:
- Lead the day-to-day strategy and execution across WisdomTree Digital Assets’ social channels (X, Instagram, LinkedIn, etc.)
- Own our editorial calendar: develop and manage social and blog content plans aligned to product launches, industry events, and market narratives
- Create and publish engaging, platform-optimized copy and content (original or AI-assisted) to grow reach and engagement – including multimedia content.
- Monitor and manage community engagement—respond to DMs and tags, surface insights to the team, and spot engagement opportunities in real time
- Use AI tools (e.g., ChatGPT, Midjourney, Descript) to scale content production, generate creative variations, and streamline workflows
- Analyze performance metrics and translate insights into actionable improvements
- Collaborate cross-functionally with product, design, PR, compliance, and research teams
- Coordinate with external creators, communities, or partners to amplify key initiatives
Experience and required skill set:
- 3+ years experience in content marketing or social media management with a strong preference in Crypto, Fintech, DeFi, or Web3
- Strong grasp of crypto-native culture, memes, communities, and tone-of-voice
- Experience using AI tools to accelerate and improve content creation—bonus points for prompt engineering or automation experience
- Excellent writing and editing skills with the ability to tailor content across channels and audiences
- Demonstrated ability to build and grow digital communities
- Familiarity with analytics tools (e.g., GA4, Sprout, etc.) and how to use data to drive decisions
- A self-starter mentality—organized, resourceful, and creative with a passion for experimentation
Work Samples & Creative Portfolio:
- We’d love to see your creative impact! Please include a portfolio, content and/or campaigns you’ve created or led. This can include links, or any materials that showcase your strategic thinking, execution, and results.
Compensation for this Role:
· Base salary range of $90,000 through $110,000.**
· Annual discretionary bonus, payable in cash and/or equity securities consistent with WisdomTree’s policies and procedures, and subject to the terms and conditions of WisdomTree’s equity plan.
** Base rate offered will be based on candidate’s experience, qualifications, skillset and geographic location (to account for comparative cost of living).
Benefits for this Role:
WisdomTree offers a comprehensive and competitive benefits package designed to support the health, financial security and overall well-being of our employees. Benefits include:
· medical, dental and vision coverage with multiple plan options;
· health savings and flexible spending accounts;
· employer-paid life, disability and business travel insurance;
· 401(k) plan with company match;
· flexible paid time off;
· educational reimbursement programs;
· wellness and fitness activities;
· paid parental leave; and
· volunteer time off
All such benefits are subject to the terms and conditions of WisdomTree’s benefits plans and policies.
About Us:
WisdomTree is a global financial innovator, offering a well-diversified suite of exchange-traded products (ETPs), models and solutions as well as digital asset-related products. Our offerings empower investors to shape their financial future and equip financial professionals to grow their businesses. Leveraging the latest financial infrastructure, we create products that emphasize access, transparency and provide an enhanced user experience. Building on our heritage of innovation, we offer next-generation digital products and services related to tokenized real world assets and stablecoins, as well as our blockchain-native digital wallet, WisdomTree Prime®, and institutional platform, WisdomTree Connect™.*
*The WisdomTree Prime digital wallet and digital asset services and WisdomTree Connect institutional platform are made available through WisdomTree Digital Movement, Inc., a federally registered money services business, state-licensed money transmitter and financial technology company (NMLS ID: 2372500) or WisdomTree Digital Trust Company, LLC, in select U.S. jurisdictions and may be limited where prohibited by law. WisdomTree Digital Trust Company, LLC is chartered as a limited purpose trust company by the New York State Department of Financial Services to engage in virtual currency business. Visit https://ww.wisdomtreeprime.com, the WisdomTree Prime mobile app or https://wisdomtreeconnect.com for more information.
Work Smart:
Headquartered in New York City, WisdomTree embraces a “Work Smart” philosophy that transcends physical workspace, aiming to optimize productivity, efficiency and effectiveness. Employee time in the office generally is not prescribed, and team leaders are empowered to determine how their teams work best, based on their roles, which may include in-person, in-office engagement.
Mission, Vision & Values:
WisdomTree is committed to delivering a better financial experience through the quality of our products, solutions and engagement, and to be the leader in delivering best structured access to global asset classes, empowering clients through innovative solutions and long-term performance. WisdomTree employees strive for excellence and innovation, work with transparency and accountability and support each other as a global team. We welcome the applications of qualified individuals who will support this mission and thrive in our collaborative and empowering work environment.
Learn more at https://www.wisdomtree.com
WisdomTree is proud to be an Equal Opportunity Employer, committed to the consideration of all applicants and existing employees for all positions, and we evaluate qualified applicants without regard to race, color, religion, creed, sex, gender, age, national origin or ancestry, ethnicity, physical or mental disability, veteran status, marital status, sexual orientation, pregnancy, citizenship status, genetic information, or any other status or condition protected by applicable law.
Top Skills
Chatgpt
Descript
Ga4
Midjourney
Sprout
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The Company
What We Do
WisdomTree is a global financial innovator, offering a well-diversified suite of world-class exchange-traded products (ETPs), models and solutions. We empower investors to shape their future and support financial professionals to better serve their clients and grow their businesses. WisdomTree is leveraging the latest financial infrastructure to create products that provide access, transparency and an enhanced user experience. Building on our heritage of innovation, we are also developing next-generation digital products and structures, including digital funds and tokenized assets, as well as our blockchain-native digital wallet, WisdomTree Prime™. For more information about WisdomTree and WisdomTree Prime™, visit: https://www.wisdomtreeprime.com.
Please visit us on Twitter at @WisdomTreeNews.
WisdomTree® is the marketing name for WisdomTree, Inc. and its subsidiaries worldwide.
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